Join us on TWIST for a captivating session with Jamal Al Shebani, as host Elie Charbel dives deep into the essence of BISHT Magazine. From its inception to the vibrant cultural scene it now represents, we explore the milestones, marketing techniques, the heart of luxury branding, and what defines BISHT’s success and the vision of its founder. Chapters: 00:00 - Intro to BISHT Magazine's Elegance 02:50 - Birth of BISHT: Conception and Launch 06:55 - Navigating Business Hurdles with...

Join us on TWIST for an engaging chat with Bob Sabra. Host Elie Charbel unpacks "The Grower" - from its initial idea to real-world application. We cover the hurdles, strategies for success, privacy importance, and AI's impact on the user experience in a straightforward, accessible manner. Chapters: 00:00 Intro 3:58 Start of The Grower 5:45 Sales and Marketing Dynamics 9:00 Creative Contributions 10:40 Implementing The Grower 12:30 Introduction to Operations 16:45 Privacy Considerations 19:32...

In this episode of TWIST, we're excited to welcome Setareh Raeisi, a digital creator and influencer with a significant following on Instagram and Snapchat. We delve into Setareh's journey from influencer to entrepreneur, exploring the dynamics of audience diversity and the strategic operations behind her businesses. This conversation covers key marketing strategies, influencer pricing models, and the importance of prioritizing online presence in today's digital landscape. Chapters: 00:00...

In this episode of TWIST, we're joined by Reina Abou Chakra, delving into the transformative world of digital marketing and fashion technology. We discuss the strategic shift towards social media, crafting impactful content, and the inspirational journey behind Stylit. Key topics include growth marketing tactics, entrepreneurial motivations, AI's role in fashion, and the vision for Stylit's future. We also examine competitive dynamics and the efficacy of influencer marketing in retail,...

Welcome to this captivating episode of TWIST, where we unlock the secrets behind social media influence and creativity. Join Elie Charbel as he engages with Anas Abouqamer, the creative force behind Triple F, to explore the journey of becoming a viral sensation and shaping digital narratives. Chapters: 00:00 Intro 1:24 The Beginning of Triple F 4:48 The Creative Touch 9:00 The Challenge 18:10 The Viral Video 23:20 The Snoop Dog Smokeless Stove Campaign 29:13 Qatari Market...

Welcome to this episode of TWIST, where we dive deep into the heart of marketing and entrepreneurship. Join us as Elie Charbel sits down with Maya Habib, the visionary CEO behind The Guilt Free Kitchen, to uncover the journey of building a brand that stands out and thrives in today’s digital era. 00:00 Intro 0:20 Maya’s Background and Introduction 4:48 The Spark of The Guilt Free Kitchen 10:38 Major Obstacles and the Instagram Journey 13:08 Digital Revolution: Promoting Products on IG 18:00...

🚀 Welcome to TWIST - The Bold New Voice of Marketing! 🌟 Dive into our world where marketing insights come alive. This 20-second journey is just the beginning of what we promise to be an exhilarating ride through the latest trends, groundbreaking campaigns, and insightful discussions with industry leaders. 💼 Featuring dynamic scenes of collaboration and innovation, our intro captures the essence of marketing professionals hard at work. It's a glimpse into the vibrant community we host,...