Join us for an inspiring conversation with Joelle Lahlouh, General Manager of Sweat by BXR Doha. Joelle shares her journey from marketing to fitness, highlighting her advocacy for autism awareness and her strategies for creating impactful content. Host Elie Charbel explores how Joelle balances her roles as a mother, influencer, and fitness professional, offering insights into building a strong community and handling negativity online. Chapters: 00:00 Intro 2:39 From fitness passion to career 6:04 Differentiating yourself in a crowded digital space 7:46 Changing people’s lives through fitness 8:42 Speaking up about your life’s cause - Autism awareness 11:42 Creating content that is impactful 13:04 Dealing with the flip side of influence - Negative feedback 15:20 Inspiring the community with relatable content 17:30 Videos that go viral 20:40 Collaborations and brand partnerships 24:20 Qatar market and influence 29:15 Balance of being a mother, influencer and a GM for a fitness studio 33:41 Be real. We are storytellers Connect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at [email protected]. #TWISTPodcast #FitnessMarketing #AutismAwareness #InfluencerMarketing #QatarFitness #CommunityBuilding