Join us for an enlightening conversation with Haya Samain, a seasoned marketing professional with over 12 years of experience in the hospitality industry. Currently the Head of Marketing for FGREALTY, Haya has a rich background in marketing and communications, having worked with prominent hotel chains in Qatar. Host Elie Charbel delves into Haya's dynamic career, exploring her journey, challenges in a male-dominated industry, and the intricacies of marketing luxury hotels. Chapters: 00:00 Intro 1:52 Youngest female in a male-dominated industry 5:50 Marketing and positioning the hotel 9:44 Budgeting for hotel marketing 12:17 Mimicking and no relevance in marketing 16:42 Importance of consumer behavior 18:53 Struggle in securing adequate marketing budgets 23:23 Impact of the World Cup 2022 on Qatar's hotel industry 25:28 Marketing strategies during low seasons 28:55 Customer service impact in hotel marketing 33:49 Influencer marketing experience in the local market 39:35 Niche marketing campaigns 45:28 Hotel marketers wear many hats 46:52 Balancing motherhood and a marketing career in hospitality 49:49 Advice for her younger self Key Insights: Navigating a Male-Dominated Industry: Haya shares her experiences and strategies for asserting authority and expertise. Localization in Marketing: Insights into aligning marketing strategies with cultural nuances in Qatar. Overcoming Budget Constraints: How Haya navigates budget challenges to effectively market various aspects of the hotel. Boosting Occupancy Rates: Tactics to increase occupancy rates during low seasons. International Tourists vs. Locals: Tailoring marketing strategies for different audiences. Influencer Collaborations: Evaluating the quality and impact of influencer marketing in Qatar. Balancing Professional and Personal Life: Tips for managing motherhood while leading a marketing team. Connect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at [email protected]. Subscribe to stay updated with the latest in hospitality marketing and industry trends. #TWISTPodcast #HospitalityMarketing #InfluencerMarketing #LuxuryHotels #QatarHospitality