WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research
Description
On day one of WARC's daily episodes from Cannes Lions 2024, WARC editors speak with Luana Bumachar and Elizabeth Paul about the viral ad for Solo Stoves with Snoop Dogg, Duncan Meisel from Clean Creatives shares how climate change is impacting creativity, followed by LinkedIn's Mimi Turner and Bain's Jamie Cleghorn on exciting new B2B research.
The second episode in a three-part series exploring the most important trends influencing global consumers. WARC's Ann Marie Kerwin talks to Chan Suh, Chief Digital Officer at Prophet and Luke Roberts, Strategy Director at Alma Miami. Discussing the impact of AI on shopper experience and the rise...
Published 09/05/24
WARC’s Ann Marie Kerwin and Cathy Taylor talk about the latest Guide on attention. Discussing viewability, metrics and measurements, examples of outcomes, and much more. Subscribers can read the articles for this guide here.
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Published 09/03/24