Growing a home services business takes grit, dedication, and the willingness to learn from successes and setbacks. Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical in Des Moines, Iowa, knows this first-hand. He's grown his company from a one-person business into a successful $30 million multi-trade enterprise. In part 1 of this two-part series, Mark shares his entrepreneurial journey and the lessons he's picked along the way. Mark discusses challenges, like the 2023 downturn and weather dependency for certain services. He also talks about the need for pivots, like launching proactive A/C system checks early during unseasonably warm weather. Adapting to challenges is a huge part of continued long-term success in home services. We've covered a lot in Part 1, including process, people, and early hurdles. Tune in to learn more!  Key Takeaways Intro (00:00) Business growth and acquisitions in the trades industry (06:52) Customer service and community engagement (11:21) Scaling a business and lessons learned (15:16) Overcoming weather's impact on HVAC and plumbing businesses (20:21) Employee retention strategies in a rapidly changing industry (25:38) Incentivizing customer service representatives (30:20) Additional Resources 👉 Connect with Mark Paup: Website: https://goldenrulephc.com/ Instagram: https://www.instagram.com/_goldenrulephc_/ Facebook: https://www.facebook.com/GoldenRulePHC LinkedIn: https://www.linkedin.com/company/goldenrulephc/ TikTok: https://www.tiktok.com/@goldenrulephce YouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534 ---- ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.