Episodes
Kashish is the founder and CEO of Hightouch, the reverse ETL platform. Hightouch just raised $40M of funding and is one of silicon valley's hottest startups. In this conversation, Kashish breaks down how they acquired their first 100 customers, how they're thinking about PLG sales and what makes their sales process and culture truly unique!
Published 01/19/22
Collin Mitchell is the CRO at Salecast & host of Sales Transformation. In this energy-packed ⚡ episode, Collin and I discuss why podcasting is a killer sales strategy, giving value before you ask to outpace others, the importance of personal branding for reps and modern techniques to get prospects' attention!
Published 12/08/21
Ramli John is the Managing Director at ProductLed & author of Product-Led Onboarding, a book about how to turn users into lifelong customers. In this convo, Ramli shares on important it is to nail onboarding as a product-led startup and how the fastest-growing product-led companies add sales to their onboarding process to boost conversions.
Published 12/08/21
John Ozuysal, he's the Head of Growth at Optimonk, the smarter way to increase conversions on your site. John has been head of growth 3 times already in his career and avises tons of startups on marketing and growth. In this 🔥 episode, John lays out the most actionable advice you get can when running marketing at a bottom-up SaaS company.
Published 11/23/21
James Labastida is the Chief of Staff, Revenue at ClickUp, the one app to replace them all. Before ClickUp, James was the VP of Revenue at GoSite. In this episode, he drops some truth bombs about scaling companies from early product-market-fit to unicorn. He shares how he thinks about technology, people and revenue processes needed for hypergrowth.
Published 11/12/21
Ross Rich is the founder and CEO of Accord, the customer collaboration platform built for high-growth sales teams. In this episode, Ross and Fred discuss how Accord is implementing product-led sales, putting the buyer first, being happy as a founder and scaling sales at an early-stage startup.
Published 11/03/21
Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. 🎙️: In this episode, Wes talks about getting buy-in for PLG, transitioning from sales-led to product-led and the power of product data in the hands of sales reps!
Published 10/27/21
Jorge Soto is the Head of Content at Reprise, the demo platform for SaaS. In this episode, Jorge shares his journey and his thoughts on the most pressing subjects in PLG
Published 10/18/21
Nadja Komnenic is the Head of Business Development at Lemlist, the email outreach platform. She was the first hire at Lemlist and is responsible for implementing the sales strategy that got Lemlist from 1 to 8 M in ARR in under 2 years. In this episode, Nadja shares everything you need to know about merging a product-led strategy with strong outbound to beat your revenue targets.
Published 10/18/21
Darren Chait is the founder and CEO of Hugo, the connected meeting notes platform. Darren and his team have built an incredible product-led motion and have users at companies like Calendly, Slack, Shopify and Netflix. In this episode, we explore how Hugo has built a contextual user journey both in the product and through emails that is turbo-boosting their growth. We also talk about merging sales with PLG and using what your customers do in your product to produce marketing content. Hope...
Published 09/29/21
Zach Rego is the VP of Sales and Marketing at Unstack, the no-code marketing platform for entrepreneurs. In this episode, we go dive deep into what it takes to build a marketing and sales motion from the ground up. We talk about scaling with a small team, connecting with customers even while remote, how to build simple yet effective workflows and the mentality required to get from 0 to millions in ARR. We even talk about diapers, enjoy ;).
Published 09/20/21
Esben Friis Jensen is the founder and Chief Growth Officer at Userflow. In this episode, we talk about how to leverage product-led sales to grow to millions of ARR without adding more employees, the importance of not making your PLG strategy too complicated, using automation and contextual touchpoints to scale customer acquisitions and the biggest mistakes to avoid when setting up sales at an SMB SaaS.
Published 09/20/21
Sam Richard is the VP of Growth at Openview. In this episode, Sam provides insights on the biggest mistakes made by PLG companies, how she sees sales as a crucial part of the product-led funnel and shares what VCs look for in the best PLG startups.
Published 09/20/21