Have you wondered what it's like to build a weightlifting media company from scratch? What about filming a docu-series following some of the greatest American weightlifters to step foot on a competition platform? In this episode of the show, Seb, Joshua, and Will Johnson have an in-depth discussion of many media-related topics, including the development of Barbell Stories, why the filming at Worlds is on the decline, and more. Join WEIGHTLIFTING.ai - https://weightlifting.ai/ and get access to an individualized program that responds to your needs, as well as world-class form check help from coaches in the Performance Community. Follow Seb https://www.instagram.com/seb_ostrowicz/ Follow Josh https://www.instagram.com/josh_philwl/ Follow WH https://www.instagram.com/weightlifting_house/