There is a huge difference between reel life and real life. When it comes to sales, being practical and natural is more effective than being artificial. Julie has years of experience in the film industry and also she has gained expertise in selling on camera.  Generally, when people come in front of the camera, either they become so stiff that looks artificial or so nervous. Sometimes, to show confidence, people try to act being relaxed and sit in a relaxed position.  While it is good on one...

Your brand is more than just your appearance. Many people think it's like your glasses, the cool hat that you wear at work, your fonts and colors, and various other things. Yes, that does have a factor in it, but your brand is what makes you tick. It's about you.   Three things define your brand. Remember this one year try to start and build an online presence in a community and brainstorming ideas for content.   1. Your core values:   Three things define your brand and from a moral...

What is Customer Experience?  Every time someone interacts with you as a part of their experience and it forms feelings. So the experience lives as feelings, then they become thoughts and then they become stories. These stories are what our customers tell each other about us. That is when they share their experience in online reviews and customer testimonials. Hence it is a slightly abstract thing that these are some of the ways that it becomes manifest though and some of the ways that the...

How to do LinkedIn lead regeneration?   For LinkedIn, this is what most people do while trying to generate a lead. You send an invite. If you think the person is a prospect and you, most of the time, you don't have any note. If you have, it will have something like "Hey, I found your profile interesting." or some random note like that, which is spammy and which is cliched and repetitive.  The other person doesn't care who you are; they probably accept you as well. And out of a hundred...

First and foremost, with the situation right now, people are worried about the present and future situation. Salespeople should focus on right now on getting emotional about the sales process and not about the outcome. And when you get focused on the process, that's where the results come in. You should focus on the sales intro; the questions you need to ask, are some of the crucial things. For example, right now, the most important thing is to be creative and innovative through your...

The question that most content marketers and inbound marketers run into is how do you stand out. I think when we ask this question while thinking tactically, there's so much more to it than meets the eye. Ultimately we need to answer what is inbound? Because inbound is so much more than just creating concepts. It's actually about creating value through our content and creating experiences that are so memorable that people want to come back for more.    Therefore, it starts with your goals...

How to make an opening call? This COVID19 pandemic made a huge change in every business. When it comes to sales, the prospects hang up the calls when they hear from salespeople. Lauren has shared with us a few quick tips on how to make an opening call and engage a prospect.  Swift Intro  A great introduction is always short. Our introductions need to answer who we are, what do we want and why should they care? But right now selling during the pandemic, we have to add an important point....

How do you work efficiently form home being a salesperson?   1. Prioritize your time and have a routine  Prioritization is very important because it helps to balance work and life. The work-life balance is a unicorn for everyone because it doesn’t exist. Hence, rather than trying to have a work-life balance where we trade one for the other, find a way that we can integrate these things. Now, there's another reason why that is important. When we have a process, when we have a routine, it...

How has B2B sales & marketing Evolved?  He has brilliantly split the B2B sales and marketing trends into three waves.   The 1st Wave - Online  He segmented the 1st wave between mid-nineties to mid two thousand when people started visiting online and gathering tons of information. Companies went online, started their own websites, had a social presence, etc. All these increased in 10 years (the mid 90s to mid- 2000s). Customers had access to tons of content for the first time because no...

Here are some of my sort of rules for founder's, mainly for early-stage marketing teams.    1. You need to be obsessed with your buyer. So that means learning everything you possibly can about them, knowing what matters to them. The biggest thing is actually to stop making assumptions. At times when you are a founder, you're solving a problem that you had. You assume that you know everything there is to know about your buyer, and it turns out you don't.   Your buyers can be very different...

• Evolution of sales  If you look back 18 or 20 years back, there's always been this fundamental disconnect between marketing and sales and other parts of the organizations. Everything was much siloed. Everything was gold, very differently. Marketing was gold on brand, PR notices, and pipeline generation. When you look at sales and sales is gold on closed business, not necessarily conversion of leads but not in the way the marketing team was.   • The dichotomy in the organization  This...

Vinaya Prakhala is the Founder & President of Sales Enablement Society, India Chapter. He is also the VP of Deskerra, which is a suite of various business enablement solutions. He comes with over two decades of experience in sales across the globe. He is a great speaker and mentor. Here, he shares a glimpse of what got him going in his 25 years of a long career. Through his experiences, he shares why individual startups fail to perform in sales and why certain startups perform...

Sue Barrett, the founder of Barrett Consulting Group, is a well-known name in the sales circle for creating sustainable sales systems. She is an educator and a leading strategist. She is here to shed light on the selling systems that create lasting success. Sue reveals below how to remove chaos and build processes for sales that can be repeated and brings sustainable success to the business. According to her, most sales processes are random in nature. Some ways allow you to model sales...

Ljubica is the marketing director of the APAC region at Hexagon PPM. She is a strategic marketing leader with a focus on increasing revenue generation, creating customer journey, building brand, and great go-to-market strategies. Here she sheds light on one of the most discussed topics of the late and one of the teething issues businesses are facing. That is having a sales-focused marketing team that can increase the bottom-line of the company. She explains how an organization can develop a...

Kiran is a Stanford graduate and currently holds the position of Director Sales Enablement for the APAC region at Salesforce. He comes with a diverse set of sales experiences acquired in the career span of close to two decades. Here he shares: How he had an illustrious sales career? Why do people fail to convert leads to deals? What did he learn in sales in the past twenty years that you can implement in your business? Most of the companies are focused on increasing the depth of a...

Jonathan is the CEO of the GrowthHackers.com. He is an expert in his domain. He is a social media influencer, thought leader, and author to various thought-provoking articles for the growth of startups and businesses. In this video, he shares little nuggets of knowledge from his vast experience on how different channels of Communication (Social media, instant messaging, Websites, and various others) can intertwine with each other and work cohesively to form marketing ecosystem. He explains...

Iris Chan is the Marketing Director at Seismic for the Asia Pacific (APAC) & Japan. She has a vast experience in building, leading, and nurturing global marketing teams. She is a keynote speaker and author. She shares from her valuable experience what are the key ingredients to bring a marketing team together, how these marketing teams enable growth spurt in b2B organizations in specific. She also sheds light on how cohesive marketing teams benefit organizations and customers in having...

Gurupandian leads product and growth at Ampliz. He comes with over a decade of experience working in the data industry, and leading global product and marketing teams focused on growth and revenue.  He shares his nuggets of knowledge and expertise on how sales and marketing teams can benefit from having a great b2b data partner. What do sales and marketing teams need? All marketers and sales folks focus on speedy growth in customers and revenue. Growth is dependent on a lot of engines or...

Gunnar is the Senior Partner and Alliance Manager for APAC with Hootsuite. He has more than two decades of experience in working with Channel Partners and forging partnerships. Gunnar is a great mentor, and he is passionate about social selling. In this video, he shares are critical constituents of a great channel partner and how one can use it for social selling. He says, "In B2B customers do not buy products; they buy an outcome or something that can help them overcome a challenge....

Davinia Khong is a B2B marketing leader, a keynote speaker, and is the senior marketing leader for the APAC region at Backbase. Davinia drives lead generation and branding efforts for Backbase. Here she describes the challenges in the first six months of a marketing leader and makes an impact. She shares the common traps a b2b marketer should avoid in initial days, the guiding rules behind a great career, and the marketing tips and roadmap for growth. Three common traps that a marketing...

Sarah is the founder of Tribal Impact and author to the award-winning book “The Social CEO.” She is a keynote speaker, mentor, and authority in devising an inbound approach for businesses. She shares with us a general and in a very compact way to create an inbound strategy for our company. Sarah delivers to us the importance of having an inbound approach and how to minimize the risks involved with an inbound approach. She also shares the key ingredients of a great inbound strategy and the key...

Nathan Latka a household name for anyone in B2B SaaS and Startups. He is one of the biggest influencers, celebrated authors, most recognized podcasters, and the proud owner of the Latka Agency. He is also the founder of the SaaS database Getlatka.com. He has interviewed more than 2200 SaaS Ceos to his credit. He talks about various B2B Saas models and how to choose a SaaS model that works for you. Pricing and delivery model are critical to a successful SaaS model of Business, Nathan describes...

Marissa is the founder of a much-acclaimed consulting firm called the Marissa Pick Consulting. She is the Digital Marketing Strategist, Keynote Speaker, mentor, and one of the foremost authorities in influencer marketing. Marissa delivers and shares here her immense knowledge on the influence, impact, and the future of the influencer marketing for B2B. She lets us into the secret sauce of having a great influencer marketing. The COvid19 crisis, the viewership, and the consumption of media...

Gurupandian leads product and growth at Ampliz. He comes with over a decade of experience working in the data industry, and leading global product and marketing teams focused on growth and revenue.  He shares his nuggets of knowledge and expertise on how sales and marketing teams can benefit from having a great b2b data partner. What do sales and marketing teams need? All marketers and sales folks focus on speedy growth in customers and revenue. Growth is dependent on a lot of engines or...

Darryl is the Chief Revenue Officer at the Vanillasoft. He is the Top 19 B2B marketers to follow globally and also the top 10 most sought after SaaS Branding expert for the year 2020. Darryl is the foremost leader in SaaS branding and growth. He unravels the mystery of “what buyers want?” which is a question that haunts any salesperson. “Why are you not delivering it?” the problem that irks most of the customers as many buyers fail to understand customers. He shares his immense experience as...