In this episode you'll learn about... The Agency Life vs. the Brand Life The Secret to Climbing the Corporate Ladder Misperceptions of the CMO Role Aligning Sales and Marketing Managing Diverse Personalities and Roles Women in Leadership Evolved Selling   "A key word for me is being uncomfortable. Uncomfortable is my default setting. I know that if I’m not uncomfortable, then I’m not learning.”

Everyday there is news story about a data breach, hacking, ransomware, phishing, and more. Sagar Pandya, Co-Founder of Middleground IT, explains cybersecurity and ransomware in a digital age.

In this episode you'll learn about...   The Definition of Cybersecurity Cybersecurity as a People Problem vs. Technology Problem The Security Risks of AI Improving Cybersecurity Marketing and Cybersecurity Growth vs. Scale   "Technology is only as good as the ability for people to use it correctly in order to protect them and their data."

How is Honeywell protecting not just what matters, but what matters most? Find out in this Brand Lab Series™ podcast episode.

In this episode you'll learn about... Commercial IOT vs. Consumer IOT Smart Homes and Appliances Commercial Security and Facial Recognition Protecting What Matters Most Machine Learning and Cognitive Computing The Dance Between Technology and Outcomes Product Management Best Practices   "What we're helping to protect is not just what matters, but what matters most.”

In this episode you'll hear about... Ownership and Enforcing IP The Importance of IP in a Digital Age Quasi-IP Patent Trolls How Blockchain will Change Patents Creating Digital Properties IP and China   “I deal with really smart, creative people, who are at the forefront of their industry, and I’m dealing with an area of law that is extremely important to the United States.”

The definition and enforcement of Intellectual Property has changed a lot in the digital era. How can companies best protect themselves?

Today's consumers are digitally empowered, which changes how brands interact with consumers. Although financial services is a highly regulated industry, consumers have come to expect a seamless technological experience. Ainslie Simmonds explains how Pimco makes this possible.

Today's consumers are digitally empowered, which changes how brands interact with consumers. Although financial services is a highly regulated industry, consumers have come to expect a seamless technological experience. Ainslie Simmonds, Vice President and Head of Digital at Pimco, explains the evolution of digital consumerism, and how that is seen in financial services. "There are a lot of resources and a lot of really intelligent people that can help shape this new world and I think it’s a...

In an industry with historically low customer satisfaction scores, the Chief Experience Officer is a new but vital role.

The health insurance industry as a whole has always lagged behind in terms of customer experience. Jane Hayes, who has spent her entire career at Health Alliance, recently moved into the Chief Experience Officer role. In this episode, Jane explains how she has improved customer experience in an industry with not only historically low customer satisfaction ratings, but also a great deal of regulations. "Anytime that we get to interact personally with customers, is a great opportunity to learn...

We live in a digital era. Consumers are technologically empowered and they demand interactions tailored to their digital savviness. Learn how chatbots are the future of customer experience on the Brand Lab Series™ podcast.

We live in a digital era. Consumers are technologically empowered and they demand interactions tailored to their digital savviness. Jonathan Copulsky, Professor at Northwestern's Kellogg School of Management and Medill School of Journalism, and former Deloitte CMO, understands that chatbots are the future of customer experience. Jonathan talks digital transformation, Martech, voice, and more on the Brand Lab Series™ podcast. "All the things that I do, I learned from watching, observing, and...

If you are pitching your products or services with powerpoint presentations, you are not speaking to the modern buyer. Learn about sales enablement on the Brand Lab Series™ podcast.

If you are pitching your products or services with powerpoint presentations, you are not speaking to the modern buyer. Sales enablement equips sellers with the tools, content, and information necessary to effectively sell to today's buyers. Rita Patel Jackson, VP of Product Marketing at Showpad, has spent her career chasing the next big thing in technology. Her resume is full of big brand names including IBM, Motorola, and GE Healthcare.  In this Brand Lab Series™ podcast episode, Rita...

How can you remain personal and timely on social, even in a regulated industry? What makes a good social media follow? How do you create content that will resonate with your audience? Learn from Shannon Paul at Fifth Third Bank.

Marketing, specifically social media marketing, can be very difficult in regulated industries such as healthcare or financial services. These industries have a lot of rules around messaging that can easily stymie creative thinking. Shannon Paul, VP of Brand Content and Social Media at Fifth Third Bank, has broken through the noise and learned how to stay social in financial services. In this episode, Shannon shares her secrets to staying personal and timely on social, she explains what makes...

Be sure to subscribe to the Brand Lab Series™ on your favorite listening platforms, including Apple Podcasts, Spotify, Soundcloud, Google Play, and more, for new episodes starting July 9.

Melanie Cutlan leads the Blockchain Practice for Accenture Operations, which helps clients transform their operations by harnessing talent, data, and intelligence to deliver the right information where and when it is needed.

SOPHIE EVANOFF, PRESIDENT, VANILLE PATISSERIE ON THE BRAND LAB SERIES™ EP 74 The Business Behind Baking Growing a Luxury Brand The Vanille Way Unique Locations Sophie’s Secret Ingredient Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake. Sophie  discovered her love for pastries at a young age and knew she knew she wanted a career in the pastry arts. However, it wasn't just about the pastries, it was about the...

Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake.

LATANE CONANT, CHIEF MARKETING OFFICER, 6SENSE ON THE BRAND LAB SERIES™ EP 73 An A-typical Career Start ABM’s Impact on Brands The Global CMO Role Finding The Best Talent The MarTech Landscape The Customer Experience Ecosystem 6Sense is a B2B predictive intelligence engine for marketing and sales. They accelerate sales by finding buyers at every stage of the funnel. While sales, accounting, and consulting are not your typical CMO background, Latane Conant is not your typical CMO. She...

6Sense is a B2B predictive intelligence engine for marketing and sales. They accelerate sales by finding buyers at every stage of the funnel.

KILLJAN ANDERSON, EXECUTIVE DIRECTOR, THE PAT TILLMAN FOUNDATION ON THE BRAND LAB SERIES™ EP 72 Living and Sharing Pat's Legacy The Tillman Scholars Staying Lean and Agile Maintaining a Diverse Fundraising Portfolio Nike and Colin Kaepernick The Importance of Storytelling Pat Tillman was a professional American football player in the NFL who gave up his athletic career to enlist in the US Army following the September 11th attacks. He served several tours of combat before being killed in...

Pat Tillman was a professional American football player in the NFL who gave up his athletic career to enlist in the US Army following the September 11th attacks. He served several tours of combat before being killed in Afghanistan.