"This can’t be right!" Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as "overweight." This isn’t only true for occasional gym-goers but also for those who consistently work out, lift weights, and eat right. It’s clear that BMI is just a number that doesn’t tell the whole story. And it makes us wonder if there’s a better way to measure health. Yes, there is! In this episode, Tim and Randy sit down with Bradley Davie from InBody, who...

Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever?  Well, maybe not forever, but definitely longer than you might think. In this episode, Randy and Zach chat with a guest who's cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for...

As gym owners, we know that sometimes, despite our best efforts, something feels off. Our clients are not achieving the results we want. In this episode, Tim explores the next evolution of fitness with guests Sean Maynard and Dr. Kendrick McCarty from Inception Health. They discuss how gyms are shifting from purely fitness-focused operations to more holistic health centers by integrating telemedicine, hormone therapy, and personalized health monitoring. This approach not only enhances client...

What makes a gym business truly successful? In this episode, Tim and Randy tackle one of the most crucial yet often overlooked elements: team buy-in. The team's belief and support can make or break the introduction of new services and products in a gym. Without team alignment, even the most well-thought-out strategies are doomed to fail. You should always involve the team in decision-making processes and ensure they are adequately trained to communicate new offerings to clients. Systematizing...

Gym owners face unique difficulties running their businesses. One of these is the loneliness and isolation that comes with being in your business, making hard decisions all day without much support. This isolation will definitely limit your potential. Nobody gets gym owners like fellow gym owners. There's possibly no problem you will ever face in your gym that another gym owner hasn't already faced. Besides problems, you also need like-minded people to celebrate wins together. In this...

Running a gym can be a very rewarding business. It allows you to help others achieve their fitness goals. But the daily grind of operations can quickly lead to burnout and resentment. Many gym owners find themselves in an unfortunate situation where the daily operations consume all their time and energy. From managing staff to handling client issues, the responsibilities can pile up, making it difficult to step back and take a break. All this constant pressure and fighting fires all day turns...

Many gym businesses lose a sale simply because they don’t know how to address objections from leads coming in. In this episode, Randy and Zack discuss effective strategies for overcoming sales objections in a fitness business. Zack emphasizes that understanding the underlying reasons for a client's hesitation, whether it be trust, belief in the solution, or personal financial values, is important for successful consultations. A structured sales process that allows gym owners to identify and...

Is being completely open with your team as a gym owner the key to success, or could it backfire? How much should you share about the inner workings of your business, and what information is best kept private? This topic is particularly relevant for gym owners looking to foster a healthy workplace culture while maintaining operational efficiency. While it is important to share with the training team details about membership and churn rates, financial details are best kept within the leadership...

Struggling to grow your gym business? Mark Fisher, founder of Mark Fisher Fitness and Unicorn Gym Owners, shares his proven strategies for building a strong foundation and attracting more clients. Mark Fisher is a renowned fitness entrepreneur who has built a successful gym in New York City and now helps other gym owners create more income, impact, and freedom. In this episode, he shares his insights on the key elements needed to grow a thriving gym business. To attract more clients, he...

Ever wonder why McDonald's sells more burgers than anyone else, even though they aren't among the top 20 best? The answer is simple: consistency. No matter where you go in the world, a McDonald's burger tastes the same. Whether you're in Japan, Russia, or Arizona, you know exactly what you're getting.  Customers appreciate this predictability because we all enjoy knowing that our favorite meal will taste just as good every time, no matter where we are. The same principle applies to any...

Many owners think that 6-week challenges are the secret to boosting their gym's revenue and membership. This challenge is a fitness promotion where participants pay a fee to commit to hitting a weight loss target in six weeks. If they stick to the diet and exercise plan and achieve their goal, they get their money back. If not, they must decide whether to continue at a cost or leave the program. As you see, it's all about getting results fast. It means that these challenges promise quick cash...

Ever thought partnering with a chiropractor or physical therapist would bring a flood of new clients to your gym? Many gym owners have hoped for that. But reality has a different story to tell. Partnering with external services often falls short of expectations, especially when it comes to bringing in new clients. So, instead of counting on those referrals, a smarter move for gym owners might be to develop in-house services that integrate seamlessly with their current offerings. For instance,...

Faced with a tough choice in your business? Data could be the key to making the right call. A few years back, the gym here was deeply attached to the large group training model. It was a fun and exciting place with lots of enthusiastic people. But there was a problem. Even though people liked the gym, many didn't stay for long, and the gym's income wasn't steady. An analysis of client retention data was the only way to figure out a solution. What he found was eye-opening. Higher-paying,...

As a gym owner, have you ever wondered why some clients stay with you for years while others come and go? Many gym owners underestimate this task by assuming immediate readiness from prospects without proper engagement. Converting a prospect into a paying client who will stick with you for a long time requires a lot of nurturing. The vast majority of potential gym clients are unaware of their need for your services or haven't considered your gym as a solution. Tim and Randy stress the...

It's July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your targets?  If not, where are you falling short, and what adjustments can you make to get back on track? If you haven't been tracking your gym's performance, now's the wake-up call you need. Without goals and data, success becomes entirely random. Data allows you to adjust your strategy mid-year. Maybe a marketing campaign needs a refresh, or perhaps...

Have you ever questioned if your gym's training model is really the best for your clients? It's easy to fall in love with the training modality or business model you've created, even when it isn't delivering the best results for your clients. The gym owners who succeed are the ones willing to evolve their business to suit their client's needs as well as ensure long-term business success. While high-intensity interval training (HIIT) has been popular recently, research suggests strength...

Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone.  Many gym owners think free trials are the golden ticket to new memberships. But they’re wrong.  Free trials attract low-quality leads and devalue the services your gym offers. You might get a bunch of potential clients, but they are often people who could never afford your services in other ways. Or even if they could, they won’t see the value of your offer. At the end of the day,...

More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reach new clients. This episode introduces a tool that offers gym owners much better results than they could ever expect from Facebook ads. Tim and Randy sit down with David Carroll, founder of DOPE Marketing, which specializes in direct mail and data-driven marketing strategies. Yes, direct mail...

Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once.  It's a huge issue in the fitness industry, and a major headache. How do you stop trainers from walking away with your clients?  Sure, contracts are one way to handle it, but if your gym doesn’t have a solid system to keep clients loyal, no contract can save you from the loss of clients or the costs of endless legal battles. This episode, Tim and...

Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling apart. In addition to lacking systems, doing everything on their own, and micromanaging, one of the main reasons for this is because they are constantly stepping in to cover for missing staff. These gym owners are always the go-to person for every little thing — from fixing toilets to making sales calls. Are you recognizing yourself in this picture?...

Starbucks coffee tastes the same no matter where you go. Ever wondered why? Because of their systems. And did you know that you can (and should) apply the same principles to your gym? Systems are not just a buzzword. They're structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can benefit not just your clients but also your coaches and, most importantly, you as the owner.  There are four systems your gym's operations can...

For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to focus on growing their business. To break this cycle, you need two things:  create systems that guide your business find the right fitness director and train them properlyBecause the systems run the business, and the people run the systems. So, the formula is simple: set up the system and then put someone capable in charge of it. This allows you to...

This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k? Well, hitting this revenue mark is like crossing a threshold where the usual struggles start to ease up. Your gym's recurring revenue begins to cover all your base operating expenses for the month, without the desperate urge to sign up a new member or sell another program. When you know your bills are paid, you can focus on your gym's growth and start making more money....

Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You're not alone. As gym owners, we understand the agony of endless interviews, the pain of desperate hires, and the heartbreak when a valued coach leaves, taking clients with them. But you can break free from this cycle and build a team that not only stays but also grows and helps your gym business thrive! And we all know it’s not about hiring highly educated staff. They may know everything in...

Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is something most people in the fitness business struggle with. It’s tough to completely disconnect when your business feels like your baby. And it’s even tougher when society expects you to achieve the perfect work-life balance no matter what. But what if work-life balance isn't the goal we should be chasing? What if there’s a way to integrate your work...