Hello and welcome to our sixteenth episode in the Coaching Winning Sales Teams podcast series. Our guest this week is Mareo McCracken, Chief Revenue Officer at Movemedical where he guides sales, marketing and customer success efforts. Prior to helping lead this Med Tech SaaS company, Mareo was the top performing salesperson at multiple companies in various industries including financial services, marketing, logistics, manufacturing, and commodities.  Mareo’s formal education includes a bachelor’s degree in sociology from Brigham Young University and a master’s degree in global leadership from the University of San Diego. Outside of family, reading, food, travel, church service and sports—driving organizational and individual growth are his passions. With a new book soon to be published, Tim kicked off our conversation asking Mareo about the research that led to the title of his book….