Share of search has been used in the advertising industry for years as a way to prove a causal link between advertising and business results. It follows the line of thought that one of the first things a person does if they become aware of something that interests them is to search for it on Google. So if you can track how many people search for your brand or product over time, you can start to correlate this heavily with core business outcomes. While at first glance Share of Search may seem...

Measurement has been a monkey on the public relations industry's back for as long as anyone can remember. But sometimes it helps to look at where the industry is now compared to where it was a few years ago and to determine whether progress is being made. In this episode of the Digital Download podcast, that's precisely what we're doing. Richard Benson is co-founder of Nectarine, an evaluation platform that was devised to reflect core KPIs and measure cross-media activities and activations...

Do we need an app? It's something that's now heard very often in marketing circles, as if building, maintaining and marketing an app is the easiest thing in the world. But the technical complexity of 'an app', not to mention the competition for app space on our mobiles, cannot be underestimated. In this episode of the Digital Download podcast, we talk about what it actually takes to build an app and have it approved by Apple and Google, what it takes to maintain that app in an ever-changing...

The last two years are starting to take their toll on us. Stories of struggling with the relentlessness of social and economic unrest are common, and motivation can be harder to come by than a full tank of petrol at the moment. On World Mental Health Day, we take a look at how those in marketing communications are particularly vulnerable. We're all hyper-connected. Facebook, Instagram, Twitter, WhatsApp, TikTok and dozens of other apps compete for our attention on a daily basis. Those...

The online abuse targeted at Marcus Rashford, Jadon Sancho and Bukayo Saka after England's Euro 2020 final defeat was sickening. And yet it was entirely predictable, and is the latest in a long line of serious trolling incidents involving public figures. The social networks seem either unwilling or unable to step in until after the fact, but this is simply not good enough anymore. In today's episode of the Digital Download podcast, we look at the issue of trolling through the lens of...

In the last few years the lack of diversity in the public relations industry and the over-indexing of private school-educated practitioners has come under increasing scrutiny. However, not much has changed. A new charitable PR school project called Socially Mobile aims to tackle this. Focused on delivering management training to those from lower socio-economic backgrounds as well as under-represented and under-served groups, the course aims to increase the earning potential of...

In the last year leaders have had to make difficult decisions, push through very uncomfortable situations and be resilient when things got really tough. More than 50 such people launched new PR agencies at a time when the world was in turmoil, while others had to pivot their businesses as the bottom fell out of the industries they traditionally served. All of these leaders demonstrated extreme courage. In this episode of the Digital Download podcast, leadership coach Ken Jacobs discusses why...

Podcasting continues to go from strength to strength, with over 180% more monthly downloads in 2020 than in 2019 according to Chartable. With demand at an all-time high, creators are launching more shows than ever before, and many businesses are wanting in on the action. But the demands of running a successful podcast are not insignificant, and around one in three shows launched only ever publish one or two episodes before giving up. The process of planning, recording, producing, editing,...

In the last 9 months, fashion retailer Boohoo has been investigated for modern slavery, been accused of making people work with no social distancing during lockdown, and been found to price the same garments at significantly different prices across its different retail brands. These are just the latest in a number of historic failures to address its supply chain. And yet in the last year its revenue has increased by a massive 41%. The organisation consistently tries to communicate its good...

During the last year communications agencies and marketing departments everywhere have adapted to remote working and a virtual business model. But while for most it has been a bootstrapping exercise, for others it's been second nature. As a result, debate and speculation about the future of the office has been intense. One of the options that has been gaining increasing support is the concept of a hybrid office model, where staff work remotely two or three days a week on a permanent basis...

During the pandemic the thorny topic of public relations measurement and evaluation has taken a back seat to things like, well, survival! But now that the business world is creating new ways of working and new methods of marketing, it's back on the radar. Effective measurement goes a long way beyond evaluating campaigns or proving the industry's worth. It also impacts job fulfilment and even resourcing and recruitment. So is the industry finally understanding that great ideas come from...

Clubhouse is being heralded as the latest breakthrough app in the social media world. Despite still being in beta, invite-only and not yet available on Android, the app reached 10 million weekly active users by the end of February. Critics, however, are yet to be convinced. Concerns over data privacy and security, lack of native recording functionality, poor discoverability, dubious quality content and lack of moderation are all cited as reasons why Clubhouse won't stand the test of time, or...

Over the last year, the amount of time we have all spent on screens has grown significantly. It's been less of a choice and more of a necessity. The average adult now spends around four hours per day on mobile devices or TVs, and two thirds of parents with school age children are more concerned about screen time now than they were before the pandemic. But in a world where the way we live our lives has been completely redefined, is it even valid to spend time worrying about how long we spend...

In the last year 10% of marketers were made redundant due to the impact of COVID-19 and another 13% were put on furlough. The latest data from the Office of National Statistics showed a record 395,000 redundancies in the UK between September and November 2020, and as many as 45% of us are made redundant at some time in our working lives. Dealing with redundancy is extremely complex from a psychological perspective, and can lead to anger, bitterness and resentment. But it can also be an...

Content marketing started to take off as an independent discipline in the mid 2000s as social media provided a new way for information and websites to be shared quickly and easily at low cost and at scale. A lot has changed since then, and perhaps even more so in the last year than at any time in the last 15 years. This episode of the Digital Download podcast explores how content marketing has evolved in recent years and looks at what that means for marketers and individuals. It discusses...

The internet and digital communications technology has become fundamental to our way of life in the last year. A fast and reliable broadband connection has been vital in feeding ourselves, entertaining ourselves, educating our children and continuing to work during the pandemic. We're not going back to the way we were, so how will the internet develop in the future? Today's guests have worked in and around the internet for two decades. Euan Semple started the BBC's DigiLab in the mid 1990s,...

In the final show of the year, five senior figures in the marketing communications industry discuss what 2021 may hold in store for brands, agencies and individuals. We discuss technological adoption, behavioural change, brand purpose, diversity, innovation, agency start ups, social media and a whole lot more. This episode of the Digital Download podcast is the second of two special shows to close off the year, featuring James Whatley, Strategy Partner at Digitas UK, professional business...

The COVID-19 pandemic, social unrest on either side of the Atlantic, Brexit, a vitriolic US Presidential election and mass redundancies are what 2020 will be remembered for. And while the human cost has been massive, with 50 million cases of coronavirus and over one million deaths to date, the impact on the marketing communications industry and those working within it has also been significant. Though we have all lived through the same events, we've experienced them in very different ways....

Until now, podcast discovery, research and outreach has been an arduous task. Trying to find relevant podcasts in a specific topical niche has largely been a manual job, while publicly available listener statistics and analytics have been non-existent. However, a new service for marketers and communications professionals promises to make the entire process easier, quicker and more transparent. This episode of the Digital Download podcast looks at Podchaser, the IMDB, Rotten Tomatoes or...

At this time of year thought leaders start predicting what will happen in marketing communications over the next 12 months. But most of those predictions are based upon opinion rather than data. That criticism cannot be levelled at the likes of Global Web Index, which tracks trends in digital consumer behaviour across 46 countries worldwide. This episode of the Digital Download podcast looks at some of the latest data available on the digital consumer. It explores ecommerce and usage of...

In the late 1980s and early 1990s, Transvision Vamp was one of the most popular alternative bands in the UK, with a number one album and five top 20 singles. No stranger to controversy, lead singer Wendy James was renowned for her rebellious and straight-talking attitude as well as her sexually-charged performances. Thirty years on and Wendy has now recorded six solo albums, the most recent of which, Queen High Straight, was released during lockdown. I caught up with her to talk about how...

Brilliant user generated content is seen by some marketers as the holy grail. UGC can create greater engagement, build trust and affinity, and provide endorsement for other marketing activities. Above all, 60% of consumers think that user generated content is the most influential form of content in purchasing decisions. However, generating brilliant UGC is not an easy task, and many brands come unstuck when it comes to what to ask and from whom. There is a perception that UGC is often poor...

The Chartered Institute of Public Relations was founded in 1948 and currently has around 10,000 members. In common with most organisations, the CIPR has had to adapt rapidly to minimise the impact of the COVID-19 pandemic, and is being looked to for guidance by the rest of the industry. The last three Digital Download shows have explored what the future holds for the communications industry from the perspectives of agency leaders on both sides of the Atlantic, and highlight that big changes...

In part two of a duo of shows focused on the communications professionals who are shaking up the industry, we discuss conventional agency models and their limitations, selling results not time, the importance of transparency, ditching the pitch process, and taking responsibility for change rather than waiting for someone else to do it. The special guests in this fast-moving and impactful episode of the Digital Download podcast are founder of Don't Cry Wolf, John Brown, co-founder of Rise at...

On the last episode of the podcast, we discussed how the public relations industry is under serious threat from the pandemic. In this show we outline a template for the future that will ensure that communications agencies not only survive, but thrive. There is a new breed of communications professional that is challenging the status quo and doing things differently to what has come before. It's a hybrid of PR, marketing, creative and SEO that has strategic communications at its heart, and...