Your messaging can work some serious magic. Not only can you attract the right clients to your offer through your messaging, but you can also create your ideal clients with it. In today’s episode, I walk my guest Abi through what messaging is and what it isn’t.   If you’ve been tuning in for a while, you know that messaging is my zone of genius. I love messaging, tweaking, getting inside someone's business, and figuring out how they can really communicate the value of what they do. So tune...

Specificity is the secret to attracting more clients. But how do you get specific in your niche and messaging when your portfolio of tools is incredibly multi-dimensional and diverse?   I’m coaching Andrina through this very problem in today’s episode. We take a look at her current messaging and her core offerings. I share tips for crafting a clear, succinct message and how you can write it so that it is compelling to your ideal buyer. I also discuss the two aspects of messaging and...

So your 1:1 coaching services are fully booked out and you’re ready to launch your first group coaching program. You want to set up a safe environment, call in the right clients, and set up the right context for your group coaching journey.   Denise came to me with a question about differentiating her first 6-month group coaching program. But the more we talked, the more we uncovered the underlying cause of all her concerns - her understanding of the sales process. Today, I’m deepening your...

Raising your rates can come with a lot of roadblocks. You might start to feel a little uncertainty around your new, higher rates, maybe a little imposter syndrome, and you might even wonder where the people who can pay these rates are going to come from.   Just like you, Chloe wants to raise her coaching rates and is feeling a little bit of uncertainty around the process. In today’s transformative episode, I share some guidance to help you embrace your higher price points. We chat about how...

Have you ever felt like your messaging isn’t as clear or compelling as you’d like it to be? So often, entrepreneurs and coaches feel like they have to make big, bold claims or huge promises. When in reality, the most effective messaging is one that is honest, clear, and aligned with you.   Jamila came to me with this exact problem. She felt as if she was making things difficult for herself because she wasn’t 1000% sold on her own 1-on-1 offer. In today’s episode, I walk Jamila through a...

Is your signature program ready to transition from a live launch model to an evergreen one? That is the question that my guest, Jackie Simek, brought to me today. After live launching her signature program a couple of times, she’s now wondering if an evergreen model is her next move.   In this episode, I walk you through 3 major points of considerations so you can strategically set up your evergreen program in a safe and effective way. I also discuss some telltale signs of whether or not...

One of the most common problems entrepreneurs have with the sales process is an overwhelming feeling of guilt and shame as it relates to selling and receiving money. That is the problem that Lauren Stefan brought to us in this episode.   Today, I walk you through a very simple process of conquering this money-related limiting belief. We discuss how at the end of the day, it really boils down to showing up for yourself and knowing that there’s nothing wrong and nothing to fix. It is through...

The most valuable and irreplaceable asset you have is time. There comes a point in every coach’s journey where you’re booked out with one-to-one coaching, but you want to scale. In today’s episode, I’ll be helping my guest, Helena Day, scale her business model by fleshing out a group offer creation with integrity to the client transformation as well as integrity to your energy and boundaries.   I share the different steps to take along the process that brings an idea from an inkling into...

How do you communicate the benefits of your offer when the ROI you provide is non-financial? For coaches in the personal development and spiritual space, communicating the benefits of your offer can be more confusing when compared to that of a business coach or strategist.    My guest, Liane Elle, had an aha moment in our mini-transformational coaching session about her messaging and her audience, especially given the fact that she's struggling with how to message intimacy, pleasure,...

Have you ever thought about creating a VIP Day?  Do you wonder what to include, or even, how a VIP Day fits into the product suite of your business?     Get your creative juices flowing by listening to this episode as I help one lucky entrepreneur with a challenge they’re facing in their business. So grab something to write with and get ready for some clear, actionable takeaways that you can use right now.   In this episode, I’m talking with Ellie Drabik, an Online Business Manager and...

Messaging is not just the one-liner that you use in your mission statement. It’s also not just your elevator pitch or Instagram bio. In fact, messaging is everything that fuels your marketing efforts. It’s the words that you use to communicate with your ideal audience and how you present your offer. My guest today is Jason Keen, who thought he had an issue with niching, but what we uncovered was that his issue really lies within his messaging.   In today’s episode, I share 4...

Welcome to Million Dollar Spirit Business, the show where we take super-profitable online business strategy and get it into the hands of the most heart-centered people, like you, creating mission-driven organizations and soul-inspired empires.  Every week, I'll be coaching one lucky entrepreneur on one particular challenge they're having inside their business, my desire is for you to have a front-row seat to a real-life mini transformation. And to get clear, tangible takeaways that you can...