How the fitness industry is RAPIDLY evolving. (2:22) How your business should be a DESIRE, not a necessity. (4:12) Why the scale model is broken. (6:42) Why is the quality of coaching going down? (11:55) Understanding your growth trajectory. (18:20) Acquisition vs. retention. (23:21) The difference between a rich vs. poor mindset. (25:25) Understanding a revolving pricing model. (26:27) Exclusive vs. inclusive marketing. (35:00) How the FTC is cracking down on online marketers and how to be compliant. (42:19) How to compete and win in 2024. (51:36) Respecting the journey. (58:00) Related Links/Products Mentioned Visit NCI Coaching Con for an exclusive offer for Mind Pump Listeners! ** The event is April 3-6 in Orlando, FL. Secure your spot now – the future of fitness coaching is in your hands! Also, don’t miss our LIVE Q&A while we’re there! ** Visit Entera Skincare for an exclusive offer for Mind Pump listeners! ** Promo code MPM at checkout for 10% off their order or 10% off their first month of a subscribe-and-save. ** March Promotion: MAPS Anabolic | MAPS Anabolic Advanced 50% off! ** Code MARCH50 at checkout ** Mind Pump Podcast – YouTube Mind Pump Free Resources Featured Guest/People Mentioned Jason Phillips (@nci_ceo_jason) Instagram Alex Hormozi (@hormozi) Instagram Taylor Welch (@taylorawelch) Instagram Kevin Nations (@kevinnations) Instagram