Recently I've spent a lot of time help clients create offers and copy using the 40/40/20 rule.
Basically, it works like this:
Any successful product is broken down into the following three things...
40% is the Audience
40% is the Offer itself
20% is the Copy
Which means your copy could be...
Published 08/16/21
In just over a week, I will have been freelancing full time for 12 months.
I can't believe how quickly that time has flown!
When I first found I was going to be made redundant from my corporate job, I was nervous but also excited at the possibility of doing something I've always wanted to...
Published 08/02/21