So guys, in todays Podcast I want to talk about a big change in the way I've been working with clients. It's the pay per lead business model.  The book I recommend in the Podcast is 'Take The Lead': https://amzn.to/3qUhL6d We also go over the following in this Episode: How I discovered the PPL model A great book Why PPL is better Why it’s great for Copywriters I started my passion project of YouTube Running profit split deals The future --- Support this podcast:...

Recently I've spent a lot of time help clients create offers and copy using the 40/40/20 rule. Basically, it works like this: Any successful product is broken down into the following three things... 40% is the Audience 40% is the Offer itself 20% is the Copy Which means your copy could be absolutely stellar, but if the audience (email list, facebook ads, website) is wrong, it won't work. It also means if the offer (the product/whats included/how it helps/what it's unique/different) is...

In just over a week, I will have been freelancing full time for 12 months.  I can't believe how quickly that time has flown! When I first found I was going to be made redundant from my corporate job, I was nervous but also excited at the possibility of doing something I've always wanted to do. Freelancing. In todays Podcast, Tim and I go through some of things we really love about Freelancing (and being a service provider) and some of the hardships too. If you've ever considered making...

What happens when two buddies catch up to talk about all things copywriting? In todays Interview, my friend Alex Moore and I talk about what we think a modern day copywriter needs in order to succeed. Although your "copy chops" are important... there's more to it than that! I hope you enjoy todays Podcast from two recently graduated "Copy Cert" copywriters/funnel specialists.  - Luke. --- Support this podcast: https://anchor.fm/copycoffee/support

G'day guys, I know.. It's been awhile since my last podcast episode. To say I've been busy is an understatement.  I wanted to do a recap around what I've been doing lately and how I've made some really difficult life decisions! Here's the thing though.. making those difficult decisions was the best thing I've done in a LONG time.  I hope you enjoy todays Podcast..  And if there's anything you'd like my help with, let me know. --- Support this podcast:...

Clubhouse is a super hot topic right now! But what exactly is Clubhouse, and should you even care? Well.. I invite my good friend Tim King back for another podcast to talk about a strategy he’s currently using to find new client work, build his following and get invited to go ‘on stage’ with some big names. This podcast is full of so many nuggets! Enjoy! --- Support this podcast: https://anchor.fm/copycoffee/support

As you guys know, I recently enrolled in a high level Copywriting & Sales Funnel certification. It's one of the best things I've ever done.  This week, I learnt something that was a true eye opener...  Everything is a remix.  What does that mean exactly? Well, simply.. every idea, every song, every book, every show, every movie.. (including Star Wars) is not really an original idea, but simply a remix of something before it.  I had no idea that George Lucas drew a lot of his original...

G'day guys, It's the beginning of 2021, and I decided this year I wanted to take my Copywriting & Sales Funnel skills to the next level.  While I know my skills in each are already at a high level, working with the 1% of online marketers is how you really improve your skills.  So, I bit the bullet, shelled out $5,000 and made the decision to commit to mastery.  Starting Feb 1st, I'm going to be doing a sales funnel and copywriting certification so I can start helping my clients scale...

There's a change coming...  And if you're using Facebook Ads for your business it's going to affect you.  In the next iOS update 14.1, Apple will allow users to opt-out of being 'Pixeled' on Facebook and Instagram. That means Zuckerberg will no longer be able to see what content you engage with, what you like, comment, watch or read on either platform. It also means he can't show you relevant ads or target you with sponsored content.  Is this a good or a bad thing? Will Facebook Ads cost...

I'll be the first to admit... I don't know a lot about SEO Copywriting.  Sure, I understand the basic concept of SEO, but for my personal website, I've never had any kind of strategy in place. Recently, I've had a number of clients and friends ask me what they should do to improve the SEO Copywriting on their sites... to which I had no answer. That's why I asked an SEO Copywriting expert friend of mine, Mr. Tim King to come on today's Podcast and talk to us about the best practices to...

2020 has been a crazy year for everyone.  We've all been through huge ups and downs and the world has experienced one of the worst pandemics in human history.  Now, after a few months of freelancing, I've realised the power of having a really sharp Elevator pitch.  What is an elevator pitch? Well, think of the example of someone getting on an elevator and asking "what do you do.." What you say next to them is your pitch. The best way I know to write an elevator pitch is using the...

Today (Monday) I felt very unmotivated to get back into work mode.  We had a really good weekend, catching up with friends (finally) and having a jam for a bit of fun. But when I made my way up to the studio to get started on some sales copy and funnel work, I was finding it extremely difficult to get going.  So, in todays Podcast, I want to show you exactly how I snapped myself out of the slump, got re-motivated and got some quality work done for the day.  Enjoy! --- Support this...

A good friend of mine recently asked me how to approach a new client without a portfolio of work. Great question! I know it's always difficult to do this when you haven't got any kind of work to show the potential client.. and the good news is this is exactly what happened to me when I first left the corporate world. What's exciting though.. is it's super easy to overcome this hurdle and it's a lot of fun to do.  In todays Podcast, I'll explain my method for putting together some 'spec'...

One of the most common questions I get from agency owners, entrepreneurs and facebook media buyers is.. "how much does it cost to hire a copywriter? And always answer that question with.. "what do you need copy for?" Because, really, you could hire any copywriter and they could "do they job".. But do you want a generalist or an expert for your project? Do you want SOME profit, or do you want LOTS of profit. There's a big difference. In todays podcast we go over the best practices to hire...

Today a book I had been waiting 6 weeks for finally arrived. I was so excited! I actually thought this particular book would never turn up, and unfortunately  there's no where to buy it as an epub online.  I really got me thinking... You see, right now there's a huge push for companies to put everything online. Your bills come online. Your rates. Your car rego.. everything. It helps the companies save thousands each month by sending it digitally to you. What I realised though, was...

Hey guys! Wow, I've been insanely busy the last few weeks.  I've been working with. new client and we just finished a huge product lunch.  In todays Podcast I want to share everything that went into the product launch, all the email sequences, the funnels, retargeting and much more.  I really hope you get a lot from todays Podcast.. And you can go on to use this formula in your own webinar product launches.  --- Support this podcast: https://anchor.fm/copycoffee/support

After I was made redundant at the bank, I knew I didn't want to go back to another "job".. I knew I wanted to write sales copy professionally and turn it into a real business.  I researched all the networks online, hunted through FB, linkedIN and reddit. Sure, there were some other great forums out there.. but none of them were true professional networks.  I decided I'd join the copychief.com paid forums.  It was on the best decisions I've ever made..  It's given me access to a fantastic...

Bet you've never heard of a bookmercial before right? Don't worry, me either.. But, after I was made redundant from my bank job, I needed to find a way to attract high quality copywriting clients.  I followed Ben Settles recommendation and created a book. I've never written a book before in my life, so I was a bit nervous about the whole thing. The thing is, a bookmercial is not like a normal book. It's designed to be short. It's designed to showcase your skills in a certain thing.. In...

This weekend a good friend of mine invited me on a road trip down to his son's place (also a good friend) to pick up a spa bath that he had to get rid of. (he just sold his place) It was a 5 hour round trip and some serious back breaking work to get the spa onto a truck. Although I would have been happy to go on the trip, after I gave it some thought I realised I’d be giving away an entire day of my time. That’s an entire day I’d normally spend with my family, doing this around the house...

I received an email this week from another Copywriter.  He spoke about knowing yourself, what your strengths are and admitting that you have faults.  On the way today after dropping my son at family day care, I was thinking about what my strengths and weaknesses are... As I was driving home, one of the CD's I listen to came on. And there was a great story that really drove this point home. You need to know yourself. Who you are, what your strengths are and what your weaknesses...

The last few weeks I've been working on a number of sales funnels. And what I've realised is most businesses need a break even funnel to help them get great leads through the door.  In today's Podcast I go through how your sales funnel should look.. what type of things to offer, what steps to follow and how to nurture your leads via email.  There's heaps of gold nuggets in todays lesson.. I hope you enjoy it! --- Support this podcast: https://anchor.fm/copycoffee/support

I was looking at a sales letter last night and making some notes around what things I thought I could improve.  The sales letter was good, no doubt.. but there were some critical things missing that I know will increase conversions. However, before I started writing a word of copy, I went back to my training (like Luke Skywalker..) Mike Shreeve teaches in his Sales Letter course that the three things you should focus your attention on when writing sales letters are: 1. Improve the...

Today I woke up and knew it was going to be the worst day of my life before I even got out of bed. It was dark and gloomy outside. Harsh winds blowing a gale. And worst of all… I had the fever. My head was all foggy. My eyes were red and sore and my nose was red, sore and itchy. I knew today was a total right off right from the start. Yep… Hay Fever is a shocker. I get it every year and it drives me crazy. As i’m typing this I’m sneezing every 20 seconds and I want to scratch my eyes...

Everyone has seen Top Gun… It’s basically one of the best movies ever created. I would say it’s easily Tom Cruise's best movie. Originally screened in 1986, because of the popularity of the movie some very strange things started happening. People started buying ‘aviator’ sunglasses like crazy… (That’s a given) And.. the Navy started putting sign up booths in cinemas because so many people wanted to be like Maverick & Goose. They had people walking out of the movie and signing up to...