So guys, in todays Podcast I want to talk about a big change in the way I've been working with clients. It's the pay per lead business model.  The book I recommend in the Podcast is 'Take The Lead': https://amzn.to/3qUhL6d We also go over the following in this Episode: How I discovered the...

Recently I've spent a lot of time help clients create offers and copy using the 40/40/20 rule. Basically, it works like this: Any successful product is broken down into the following three things... 40% is the Audience 40% is the Offer itself 20% is the Copy Which means your copy could be...

In just over a week, I will have been freelancing full time for 12 months.  I can't believe how quickly that time has flown! When I first found I was going to be made redundant from my corporate job, I was nervous but also excited at the possibility of doing something I've always wanted to...