In this episode, we discuss two approaches to marketing data—centralized vs. decentralized. With a centralized data access model, the data team can easily manage the data quality and ensure it complies with the internal data policies before distributing it to stakeholders like marketing. On the other hand, a decentralized data model doesn't require data to be stored in a data warehouse or data lake. Rather, the data users can quickly get the raw data directly from different sources into...

Is Marketing Intelligence all about snooping on your competitors? Absolutely not. Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar. Ultimately, it's about turning your raw stockpile of data into improved experiences for your customer and better growth for your business. In this episode we catch up with...

In this episode, Ahmed Elsamadisi, founder and CEO of Narrator, shares how to use a data narrative to interpret and tell a meaningful story with your data. You'll learn: - Two problems with data analysis - What causes data discrepancy - What a data narrative is - How to interpret and tell a meaningful story with data

In this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills. Tune in to learn: What data literacy is Why companies should invest in data literacy How to use the 'design to act' to improve data literacy How to build and nurture a data-driven culture Links mentioned in the show: Follow Lee on LinkedIn Follow Anna on LinkedIn Follow Supermetrics on LinkedIn

In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign. Tune in to learn: What data is needed to measure ABM campaign performance What marketers should pay attention to craft the right messaging for each stage of the campaign Why LinkedIn is such an important tool for ABM What ABM metrics you should track

In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data.  You'll learn: What's first-party data Why it's important to collect first-party data How to qualify the data before adding it to your data warehouse How to analyze and extract insights from first-party data Useful links: Follow Anna on Twitter and LinkedIn Follow Supermetrics on Twitter and LinkedIn

In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement. You'll learn: What marketers and analysts should be aware of regarding their measurement What the measurement framework is all about, and what steps does it consist of How marketers could increase the ROI of their campaigns  

In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn: What contextual advertising is and how it works Contextual vs. behavioral advertising Some examples of contextual advertising How to create, run, and measure contextual advertising Useful links: Follow Anna on Twitter and LinkedIn Follow Supermetrics on Twitter and LinkedIn

In this episode, you'll hear from Henrik Warfvinge, the Technical Leader of Artificial Intelligence at Google, Kashish Gupta the Co-CEO & Co-Founder at Hightouch, and Evan Kaeding, Lead Sales Engineer at Supermetrics. They’ll discuss how to put marketing data into action through reverse-ETL. The limitations of the current data stack that block data teams from making the most of their data Important factors to consider when building an operational marketing data warehouse How...

Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so. Tune in to learn: How marketers should change their mindset to adapt to using GA4 How the new GA's exploration mode can be used for ecommerce What kind of insights can one get from GA4

In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust. Tune in to learn: What the Hawke Method is all about  What kind of activities marketers can work on during the awareness, nurturing, and trust stage How the success of marketing campaigns should be measured during each of the 3 stages  Links mentioned on the show Follow Erik on LinkedIn. Follow Supermetrics on...

Want to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix. You'll learn: The benefits of digital audio advertising How to get started with Spotify Ad Studio How to measure and optimize your Spotify Ads campaigns Links mentioned on the show: Follow Katie on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. Follow Aleks on...

In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS. You'll learn: What metrics marketers should pay attention to while measuring an online marketing campaign  What you should take into consideration before calculating CAC and LTV  How to structure a campaign performance report so that it's easy to follow and take action  Links mentioned on the show: Follow JJ on LinkedIn. Start your free 14-day Supermetrics trial. Follow...

Looking to run more ecommerce campaign experiments? We've got you covered! In this episode, Colby Flood, founder of Brighter Click, will discuss how to test ecommerce campaigns with a purpose. Tune in to learn how to: Test audiences, messaging themes, and copy structures  Analyze and optimize ecommerce campaigns effectively Onboard a new client Links mentioned in the show: Follow Colby on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. ...

In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign. He discusses: How to design an effective ecommerce ABM campaign  What are the key components of an effective ABM campaign What data companies should collect to craft the right messaging for their ABM campaigns Links mentioned in the show: Follow Simeon on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna...

When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon. In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads. Tune in to learn how to: Overcome the challenges of siloed performance marketing data Manage full-funnel performance marketing in a global ecommerce company Implement new performance marketing channels Links mentioned in the episode: Follow Sam on LinkedIn. Start...

In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling. You’ll learn: What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution What groundwork teams should lay before implementing this model How to sell the idea of marketing mix modeling to the leadership team Links mentioned on the show: Follow Mark on LinkedIn. Start your free 14-day...

In this episode of the Marketing Analytics Show, Stéphane Hamel shares his view on ethical data collection and privacy. Tune in to learn: Why ethical data collection is important The differences between legal data collection and ethical data collection How companies can build a user-privacy-first culture Links mentioned in the show Follow Stéphane on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter.

In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns. Tune in to learn how to: Choose the right targeting for your company size and brand lifecycle stage Define the optimal audience size Measure the effectiveness of different audiences Links mentioned in the show: Follow Stephanie on LinkedIn. Start your free 14-day Supermetrics trial. Follow...

In this episode of the Marketing Analytics Show, Mark Dilson discusses how to measure brand awareness effectively. You'll learn: When you should start measuring your brand awareness. What metrics you should measure. How to build a brand awareness report. Links mentioned in the show: Follow Mark on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter.

Have you ever heard of an SEO KPI funnel report? In this episode of the Marketing Analytics Show, Tyson Stockton from Searchmetrics will walk you through the basics of an SEO KPI funnel report. Tune in to learn: What an SEO KPI report is. The benefits of building an SEO KPI report. The difference between leading and lagging metrics. How to structure your report Check it out: www.supermetrics.com/podcasts/seo-kpi-funnel-report-tyson-stockton Links mentioned in the episode: Follow...

Long gone are the days when marketing was just about being creative. To make the most out of your ad budget, you need data. In this episode, Anastasia Leng, Founder & CEO at Creative X discusses how marketing teams can marry creative and data. Here’s what you’ll learn: How to use data to fuel your creativity How to test different creatives across platforms Tips to improve your creative quality Links mentioned in the show: Follow Anastasia on LinkedIn. Start your free...

In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them. You'll learn: Why marketing has gotten harder since 2012 The three big challenges of marketing measurement What you can do to overcome them Links mentioned in the show: Follow Mikael on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow...

Looking to improve your content marketing performance? In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI. Tune in to learn: Three key pillars in a content marketing strategy What content marketing metrics you should track Why Deb uses first-touch attribution to measure content marketing How to optimize different types of content Links mentioned in the show: Follow Deb on LinkedIn. Start your free...

In this podcast episode, we catch up with Remi Turcotte, Founder of Turko Marketing, to learn about managing an ad budget. You’ll learn: What tools you can use to keep track of your budget What metrics you should include in your paid performance report Why you should pay attention to quality score Links mentioned in the show: Follow Remi on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter.