How does a post about "Brussels Sprouts" generate traffic of 1.9 million people? In today’s episode, Rachel explains how a Facebook post for April Fools was able to generate a massive amount of traffic, simply by providing a post that looked good, sounded good and made someone happy. You'll learn how the right content can create post interactions (comments, GIFs, etc.) that will then trigger Facebook to drive traffic to a specific page. You'll learn the power of "content with intent," material that helps an audience look good when they share it with others.   Rachel will show you how being able to reach your ideal audience allows you retarget those people purely from page engagement - without having to rely on ads. Too many entrepreneurs spend their entire advertising budget on underperforming ads when the real issue can be found in their content. Creating content that your audience wants to interact with, material that makes their lives better, is the key to generating the impact you want for your business. Join Rachel for this eye-opening discussion on generating organic traffic - without busting your ad budget. Enjoy!   What You Will Learn in this Show: How you can reach your ideal customers without spending money on ads. How "page engagement" works and how it can benefit your business.  The power of creating "content with intent." Why your business' lack of traction may be caused by your content, not your ads. And so much more... Resources: Website  Facebook  Instagram  YouTube  Twitter  LinkedIn