Did you know that Facebook has over 200 million active users in the United States alone? Add in Instagram and WhatsApp  (which are both owned by Facebook) and you can basically triple that number.   There's an old idea in business that says you need to be where the people are, and it's safe to say that the people are on Facebook. So how do you leverage that audience? The answer is a funnel.   In today's episode of Traffic Makers, Rachel explores the process of creating Facebook funnels and how they can help connect you with your perfect people.   You'll learn why every business needs to have a Facebook funnel active in order to make the process of selling and serving your customers easier, and how it can help you spend less on ads.   You'll discover the five steps to creating a Facebook funnel, including creating content that qualifies buyers and crafting your offer.   You'll learn that social media is far more than simply an "advertising channel," and why interacting with your audience is far more important and effective than simply broadcasting to them.   You'll also learn why the businesses with the most engaged customers are the most successful, not necessarily the ones with the biggest ad budget.   Join Rachel as she guides you through the process of creating a Facebook funnel and helps you connect to your audience more effectively.   Enjoy! What You’ll Learn in this Show:   The power of funnels and why every business needs to have one.   The five steps to creating a Facebook funnel for your business.   The importance of truly interacting with your audience, not just broadcasting to them.   And so much more... Resources:   Join Our Community   Website   Facebook   Instagram   YouTube   Twitter   LinkedIn