So you've created fabulous ads... but they aren't working. What went wrong? When ads flop, the typical reaction is to blame the ad, or even the marketing team, but is that the real source of the problem? Maybe, but then again, maybe not. In today's episode of Traffic Makers, Rachel shares one of the most common issues entrepreneurs run into on their business journey: failed ads. You'll discover why some ads fail and why the reason may not be the marketing team or even the ad itself. You'll learn why every business owner needs to understand the basics of marketing in order to hire the right marketing team for their business. You'll discover the five pitfalls that can cause even the best ads to fail, such as confusing traffic with sales or failing to use tracking tools effectively. You'll learn why measuring the right things and speaking to the right audience isn't just good advice - it will save you time, money and frustration in your marketing efforts. You'll also learn the rules you need to follow to ensure that your amazing ads actually translate into sales for your business. Join Rachel as she helps you determine the real reason your ads have flopped - and what to do to make things right. Enjoy! What You’ll Learn in this Show: Why it's vital for business owners to understand the basics of their marketing. The five pitfalls that can cause your ad to fail, no matter how good it is. The importance of measuring the right things and speaking to the right audience. The rules you need to follow to create and run ads that turn strangers into buyers. And so much more...   Resources: Join Our Community Website Facebook Instagram YouTube Twitter LinkedIn