How do you turn a stranger into a customer, and even beyond that, to someone who will attract other people to your business? You're a traffic maker. You're the type of person who can identify your perfect person among a sea of strangers, get relevant and content in front of them and inspire them to join you and your mission by delivering results. But how do you do that exactly? In today's episode of Traffic Makers, Rachel digs deep into the process of turning strangers into buyers and beyond. You'll discover the various kinds of audiences you should be collecting and why each one needs to be handled differently depending on where they are along your funnel. You'll learn about concepts such as cold, warm and hot audiences, as well as intentional interaction and look-alike audiences and where they fit in your funnel. You'll discover the reasons why becoming a buyer doesn't mark the end of your relationship with a customer - it's just another stage of the journey. You'll also learn that, while creating multiple audiences may seem time-consuming and complicated, it is in fact quite easy and only needs to be done once to be effective. Join Rachel as she helps you understand the journey your perfect person takes from stranger to customer, and how you can use it to grow your business! Enjoy!   What You’ll Learn in this Show: The journey your audience takes from strangers to buyers who attract others to follow the same path. The various types of audiences you should be collecting. Concepts such as cold audiences, warm audiences, intentional interaction and look-alike audiences and where they fit in your funnel. Why someone buying from you is not the end of the journey, it's just another step along the way. And so much more...   Resources: Join Our Community Website Facebook Instagram YouTube Twitter LinkedIn