Did you know that Facebook has over 200 million active users in the United States alone? Add in Instagram and WhatsApp  (which are both owned by Facebook) and you can basically triple that number.   There's an old idea in business that says you need to be where the people are, and it's safe...

How do you turn a stranger into a customer, and even beyond that, to someone who will attract other people to your business? You're a traffic maker. You're the type of person who can identify your perfect person among a sea of strangers, get relevant and content in front of them and inspire...

So you've created fabulous ads... but they aren't working. What went wrong? When ads flop, the typical reaction is to blame the ad, or even the marketing team, but is that the real source of the problem? Maybe, but then again, maybe not. In today's episode of Traffic Makers, Rachel shares one...