Did you know that Facebook has over 200 million active users in the United States alone? Add in Instagram and WhatsApp  (which are both owned by Facebook) and you can basically triple that number.   There's an old idea in business that says you need to be where the people are, and it's safe to say that the people are on Facebook. So how do you leverage that audience? The answer is a funnel.   In today's episode of Traffic Makers, Rachel explores the process of creating Facebook...

How do you turn a stranger into a customer, and even beyond that, to someone who will attract other people to your business? You're a traffic maker. You're the type of person who can identify your perfect person among a sea of strangers, get relevant and content in front of them and inspire them to join you and your mission by delivering results. But how do you do that exactly? In today's episode of Traffic Makers, Rachel digs deep into the process of turning strangers into buyers and...

So you've created fabulous ads... but they aren't working. What went wrong? When ads flop, the typical reaction is to blame the ad, or even the marketing team, but is that the real source of the problem? Maybe, but then again, maybe not. In today's episode of Traffic Makers, Rachel shares one of the most common issues entrepreneurs run into on their business journey: failed ads. You'll discover why some ads fail and why the reason may not be the marketing team or even the ad...

Have you fallen out of love with your business? Every business has its ups and downs, and there's often a point where you feel like the excitement has faded. You've worked so hard for so long, and burnout starts setting in. Your content doesn't interest you and your customers become annoying. It sounds like a disaster, but it's a perfectly normal part of having a business over the long term. In today's episode of Traffic Makers, Rachel explores this common, if not entirely pleasant, part...

By now you're aware of Apple's revolutionary app-tracking transparency policy, but what does it mean for your business? Prior to Apple's new policy, ad tracking was done by default on devices such as the iPhone and a user had to opt out of tracking. Now on the iPhone, users have to opt IN to tracking - it doesn't happen automatically. For businesses that rely on ad tracking and retargeting, this is a seismic shift, and, some would say, a disaster. However, there is a silver lining. In...

It's a question that faces many entrepreneurs: Should you niche down, or should you focus on a broad audience?   You feel - you KNOW - that your product or service has the ability to change the world, and so you want to reach as many people as possible. On the other hand, you've heard that "niching down" is the key to success. Which is the right path for your business?   In today's episode, Rachel shares a question she received from an entrepreneur named Helen who sells activity packs...

Do you use Facebook groups for your business? Facebook groups are powerful tools for building awareness and excitement among your audience, as well as converting people into buyers. However, running a group properly takes time and energy, and when it's done badly, the result is an unengaged audience, or worse, an audience that ends up buying from your competitors. In today's episode, Rachel reveals hacks, tips and strategies that will help you get the most out of your Facebook groups....

Have you or someone you know ever ended up in "Facebook Jail?" When you run afoul of the rules and guidelines put in place by social media platforms, the result can be detrimental to your business.  In today's episode of The Traffic Makers, Rachel shares the stories of two clients - both of whom found themselves in trouble with Facebook, for alleged breaches of the platform's terms of service. You'll learn how, in some cases, you can do all the right things and still be penalized by the...

Should you create more content or better content? The answer is yes ...and no. Confusing? In this episode of Traffic Makers, Rachel explores the classic question of "quality vs. quantity" in relation to social media content for your business. It sounds confusing, but not when you realize that content creation strategies are often as unique as the businesses they're designed for. You'll learn the difference between a quality strategy (less content / specific audience) and a quantity...

What happens when your business has a huge audience, but not enough sales? You've seen them online: influencers with millions of followers and massive engagement. You'd be forgiven for thinking they must be making a huge profit from such a huge audience.  What you may not realize is that many of them don't have solid businesses that can leverage that engagement and turn it into profit. For many, this begs the question, is there any point in building an audience in the first place? The...

Page suggestions is one of the many tools Facebook uses to keep people on their platform. It's also a powerful tool for business owners who want to generate organic traffic without having to spend money on ads. In today’s episode of Traffic Makers, Rachel dives into the process of page suggestions and how helping to boost pages within your niche can simultaneously boost your own over time. You'll learn how you can drive traffic without ads by using a tactic called "niche neighborhooding."...

Burnout is a condition that every entrepreneur faces at one time or another, and one of the most common is social media burnout. The idea that you need to constantly create content, engage with visitors and post regularly can quickly lead to exhaustion and frustration. In today’s episode of Traffic Makers, Rachel talks about burnout - what it is, what causes it and most importantly, why it doesn't have to be part of your entrepreneurial journey. You'll learn how to identify the warning...

You might have the greatest program in the world, but if no one knows it exists, it really doesn't matter. In real life, we give and receive social signals all the time, such as smiles, glances, and even body language. These social signals help us interact with each other. Social media is no different, and it's a massively powerful tool for businesses. In today’s episode of Traffic Makers, Rachel discusses the power of social signals on social media and how they can help you engage with...

How does a post about "Brussels Sprouts" generate traffic of 1.9 million people? In today’s episode, Rachel explains how a Facebook post for April Fools was able to generate a massive amount of traffic, simply by providing a post that looked good, sounded good and made someone happy. You'll learn how the right content can create post interactions (comments, GIFs, etc.) that will then trigger Facebook to drive traffic to a specific page. You'll learn the power of "content with intent,"...

Every business needs traffic to survive. it's a simple truth, but one that many businesses struggle with generating. In this first episode of Traffic Makers, Rachel discusses her reasons for creating the podcast series, as well a little about her background as founder of Moolah Marketing and the founder of the Grow Your Audience community on Facebook. Rachel went from losing her job and being unemployable with a family of six children... to now running five successful businesses, all but...