By now you're aware of Apple's revolutionary app-tracking transparency policy, but what does it mean for your business? Prior to Apple's new policy, ad tracking was done by default on devices such as the iPhone and a user had to opt out of tracking. Now on the iPhone, users have to opt IN to tracking - it doesn't happen automatically. For businesses that rely on ad tracking and retargeting, this is a seismic shift, and, some would say, a disaster. However, there is a silver lining. In today's episode of Traffic Makers, Rachel explores Apple's new policy and the effect it will have on businesses. You'll learn how app tracking currently works in the online world and how it can be both a positive user experience... and a not so positive one, all at the same time. You'll discover what's involved in Apple's new policy, as well as the real world effect it's having on businesses and advertising.  You'll learn why "every change has a silver lining" and how you can leverage these new changes to not only "survive" but thrive. You'll also learn why Apple's policy could actually create new opportunities for businesses to connect with their customers in more meaningful ways.  Join Rachel as she helps you understand how the world of online advertising is changing and how you can use it to grow your audience and business. Enjoy!   What You’ll Learn in this Show: How Apple's new ad tracking transparency policy has revolutionized online advertising. The "silver lining" behind this seemingly epic change to the ad system. How you can leverage these changes to build your audience and thrive. How Apple’s new policy could create new opportunities for connecting with audiences.   And so much more...   Resources: Join Our Community Website Facebook Instagram YouTube Twitter LinkedIn