Should you create more content or better content? The answer is yes ...and no. Confusing? In this episode of Traffic Makers, Rachel explores the classic question of "quality vs. quantity" in relation to social media content for your business. It sounds confusing, but not when you realize that content creation strategies are often as unique as the businesses they're designed for. You'll learn the difference between a quality strategy (less content / specific audience) and a quantity strategy (more content / broader audience.) Rachel will share stories of two of her students - entrepreneurs who used these entirely different content creation strategies to massively grow their businesses. You'll discover why building an audience for your business with content is very similar to... dating! You'll also learn how the type of product or service you're selling (high ticket/low ticket) can determine the strategy you use to create engagement with your perfect people. In the world of content creation, the quality vs. quantity debate isn't really a debate at all. Both strategies have their place depending on your business, your product and the audience you're trying to reach. Join Rachel as she helps you determine which strategy is best to create growth and engagement among your audience. Enjoy!   What You’ll Learn in this Show: - The difference between a "quantity" client and a "quality" client. - How two of her students grew their businesses with two entirely different strategies. - Why determining the strategy you use to grow your audience is a lot like... dating. - How the price of your product or service (high ticket/low ticket) can affect your content strategy. - And so much more...   Resources: Join Our Community Website Facebook Instagram YouTube Twitter LinkedIn