What happens when your business has a huge audience, but not enough sales? You've seen them online: influencers with millions of followers and massive engagement. You'd be forgiven for thinking they must be making a huge profit from such a huge audience.  What you may not realize is that many of them don't have solid businesses that can leverage that engagement and turn it into profit. For many, this begs the question, is there any point in building an audience in the first place? The answer is yes, but only if it's done correctly. In this episode of "The Traffic Makers," Rachel discusses the reasons many entrepreneurs fail to make the best use of the audience they've spent so long building. You'll learn the three issues that prevent businesses from turning millions of fans into millions of customers, and why it's so vital that your product is seen by your "perfect people." You'll discover that the reason you're not selling your otherwise amazing product or service is likely a problem with your messaging, as well as the reasons why, for some businesses, a small audience may actually be more profitable than a huge one. During this episode, Rachel will also introduce you to the customer journey - the path a person takes as they evolve from "stranger" to "customer." Join Rachel as she helps you learn how to match your amazing product or service with the right people and the right messaging. Enjoy!   What You’ll Learn in this Show: Why there are so many businesses that have lots of fans, but very little impact (and even less revenue.) The three issues that prevent entrepreneurs from turning millions of fans into millions of customers. How to outline the stages along your unique customer journey.  Why for some businesses, a huge audience may not be as valuable as you might think. And so much more... Resources: The Traffic Makers Podcast Website Facebook Instagram YouTube Twitter LinkedIn