Burnout is a condition that every entrepreneur faces at one time or another, and one of the most common is social media burnout. The idea that you need to constantly create content, engage with visitors and post regularly can quickly lead to exhaustion and frustration. In today’s episode of Traffic Makers, Rachel talks about burnout - what it is, what causes it and most importantly, why it doesn't have to be part of your entrepreneurial journey. You'll learn how to identify the warning signs of burnout, the dangers of withdrawing from your audience (as a response to burnout) and how you can employ simple techniques to crate a social media presence that runs largely on autopilot. You'll also discover the importance of ensuring that the form and structure of your content matches your personality. Rachel will guide you through the benefits of creating a system for your social media content that will serve your audience and help build your business - without the need for complicated schedules or endless content creation sessions. Burnout often feels like an inevitable outcome for many entrepreneurs, but using Rachel's advice, it doesn't have to be. Enjoy!   What You Will Learn in this Show: The warning signs of burnout and the pitfalls that cause it. Why "not posting" is not a solution. The pitfalls that lead to burnout. How to plan out social media for months in advance. And so much more... Resources: Website  Facebook  Instagram  YouTube  Twitter  LinkedIn