It's a question that faces many entrepreneurs: Should you niche down, or should you focus on a broad audience?   You feel - you KNOW - that your product or service has the ability to change the world, and so you want to reach as many people as possible. On the other hand, you've heard that "niching down" is the key to success. Which is the right path for your business?   In today's episode, Rachel shares a question she received from an entrepreneur named Helen who sells activity packs for kids.    You'll learn why every entrepreneur, at some point in their business journey, faces the choice of niching down versus targeting a broader audience with their products and services.   You'll discover Rachel's three rules for determining if you have an audience you can love and serve - an audience who are ready and willing to buy from you.   You'll learn the reasons why, as you adjust your messaging, you'll likely turn away some audiences while attracting others.   You'll also learn why the audiences you target need to be made up of your ideal clients - people who you can relate to and serve with your products and services.   Join Rachel as helps you navigate the niche vs. broad audience dilemma for your business!   Enjoy! What You’ll Learn in this Show:   Why nearly every entrepreneur has to face the choice of niching down versus targeting a broad audience.   Three rules for determining whether or not to niche down your business offerings.   Why your messaging will likely turn away some audiences while attracting others.   The importance of ensuring that your audience is made up of your ideal clients.   And so much more... Resources:   Join Our Community   Website   Facebook   Instagram   YouTube   Twitter   LinkedIn