I found Dutch-born coach and author Susanne Grant through her book, Drop the Motherfucking Struggle, which was the perfect discovery for me at the perfect moment. An award-winning business coach, international best-selling author and mother of two, Susanne specialises in helping entrepreneurs, team leaders and business owners redefine what success means to them so they can nail their work-life balance. Everything she teaches clients stems from her own experiences and how they shaped her...

I was super happy to speak with Simon Vandereecken recently for my podcast. UX is not yet a hot and trendy topic in every area of our sector – but it should be! Simon has been a user experience designer and researcher for a bit more than 10 years now. He loves working on products and services to make them easier for people to grapple with while also helping companies understand their users better. Here is my conversation with Simon about not being too afraid to interview users, what he wishes...

Building up your resilience as a leader has been a super-hot topic ever since the pandemic began. In this episode, I discuss the 3 simple ways I boosted my ability to deal with change and bounce back during challenges. Listen to my tricks and they should help you become better equipped to deal with difficulties too! Or, if you’re short on time, I’ve also condensed all the key tips – FAQ style – in a summarized, quick-read version right here. Useful links: Episode #1 - How to be an agile &...

Are you an emotionally intelligent person? If not, it's worth amping up your EQ with the help of specialist Sandra Thompson. In this episode, she shares tips for working on your emotional quotient and explains how this could even boost your earning potential while making you healthier and happier. What's not to like?? Or, if you’re short on time, I’ve also condensed all the key tips in a summarised, quick-read version right here. Useful links: Sign up for the free CX Crash CourseSign up to my...

We’ve all experienced – or at least heard stories about – passive-aggressive colleagues, bosses who ignore your requests, and coworkers who laugh at your ideas in meetings. In this week's episode of People&Digital, I'm revealing the red flags that prove your workplace is toxic – as well as suggesting the solutions to help fix it. Happy listening! If you’re short on time, I’ve also condensed all the key tips in a summarised, quick-read version right here. Useful links: Sign up for the free...

In this episode, I share the 3 hardest lessons I've learned as a digital professional – and how you can avoid them. There's no need to waste time trying to be the perfect digital professional. Save yourself the heartache by listening to the key mistakes I made during a decade-plus as a CX expert. My hindsight is your path forward! If you’re short on time, I’ve also condensed all the key tips in this quick-read version right here. Useful links: Sign up for the free CX mini-courseSign up to my...

Useful links: Sign up for the free CX Crash CourseSign up to my weekly newsletter, the only CX newsletter that helps you to design your career in the most radical human way.Download for free the ultimate list of questions to understand your customer!Every week, you’ll find a new episode in your favorite podcast player to feed your thoughts. In the meantime, if you want to discuss, ask me a question or react to a topic, I’m easy to find on Linkedin, Instagram & ameliebeerens.com

Interest in the link between psychology and marketing is rising. But should we be concerned about this? Using social proof, scarcity, reciprocity, loss aversion and so on… These are all psychological tricks we’re sensitive to, no matter whether we’re aware of them or not. But what are they being used for? To increase conversions? Doesn’t that limit what we know about the importance and value of psychology? It might seem like it’s new and clever to turn marketing into a form of neuroscience,...

Julien De Visscher is doing something different when it comes to customer experience. Through his company, Human37 – the first customer data strategy agency – he’s bringing people and technology together in a major way.  His overall mission? To help companies offer better UX and customer experience to end users while making data easier to understand. "I wish the data and technology world was already demystified because we could go so much faster if people were not afraid of asking questions...

I found Dutch-born coach and author Susanne Grant through her book, Drop the Motherfucking Struggle, which was the perfect discovery for me at the perfect moment.  An award-winning business coach, international best-selling author and mother of two, Susanne specialises in helping entrepreneurs, team leaders and business owners redefine what success means to them so they can nail their work-life balance.  Everything she teaches clients stems from her own experiences and how they shaped her...

“The funny thing is, at uni I took a marketing course and literally told the guy sitting next to me, ‘If I ever work in marketing, shoot me dead,’” Ilse Van Dyck laughs.  She’s definitely changed her tune since then, having become a performance marketer before launching Boelo, a marketing job board. But that was before she understood the power of data. “I had this very old-school image of marketing, which was that it was just fluff,” Ilse explains. “Sometimes, when I look at other...

Mélanie Boucarut changed her life through coaching. It helped her to fix her relationship with her estranged mother, lose 22 kilos, save a bunch of money, find a loving partner and improve her mental health.  And all this took just 2.5 years.  That’s how long Mélanie has been a life coach for, but she’s also coached and mentored informally as part of her job or on the side for two decades. And it’s what she loves to do.  “Don't tell this to my clients, but I would pay for the privilege to...

I’ve known Stéphanie Duchemin for seven years now, ever since she gave me my first shot as a consultant. So getting her on the show to talk about the employee experience has been a long time coming! Stéphanie is head of human capital at The House of Marketing, a fast-growing agency with a team of 90 people. As the group’s been evolving, she’s helped across different entities, including recruitment and talent development planning – all in all, making sure they have the right people and that...

I was super happy to speak with Simon Vandereecken recently for my podcast. UX is not yet a hot and trendy topic in every area of our sector – but it should be! Simon has been a user experience designer and researcher for a bit more than 10 years now. He loves working on products and services to make them easier for people to grapple with while also helping companies understand their users better.  Here is my conversation with Simon about not being too afraid to interview users, what he...

The employee experience, particularly around wellbeing management at work, is a trend I'm very happy to see increasing. Companies are really starting to realise that staff expect – and deserve – more than just basic benefits.  Because of this, I wanted to ask Jasper Dezwaef, a psychologist with a background in marketing research, to explain how and why businesses are focusing on enhancing the employee experience. The PhD graduate is the co-founder of Wenite, a startup that’s revolutionising...

Leadership. It’s a topic that’s dear to me. It's all over the internet. It's trendy. There are inspirational examples of it all around.  And yet, being an excellent leader isn’t something that’s easy to learn.  Which is why I wanted to speak with leadership expert Minter Dial, “an enjoyer of the messiness of life”. He’s a storyteller who’s on a mission to elevate the debate and connect the dots between ideas and people.  For Minter, reality is all about accepting the imperfections. “Putting...

Welcome to People and Digital, the Podcast. My name is Amelie Beerens, Customer Experience consultant I help managers take actions on their digital roadmap thanks to my strong Customer-centric mindset and proven methodologies developed over the last ten years. You can have a positive impact and start to boost your digital journey right now. It’s always a good moment to start. This week we'll explore 8 Tips for a Stress-Free Return to Work During the episode, I refer to these links: my...

This week, I share with you my techniques, tips&tricks to say no. in a constructive way.  Consider it as a guide for your integrity at work! It's packed with various insights and examples. Useful links: a summarized, quick-read version right hereSign up for the Digital LettersEvery week,  you’ll find a new episode in your favorite podcast player to feed your thoughts. In the meantime, if you want to discuss, ask me a question or react to a topic, I’m easy to find on ... Linkedin ,...

This week I would like to introduce Katharina Müllen. She's a Vitality Coach and she works with leaders and their teams, enabling people to boost their vitality. “I'm very interested in helping people to stay playful and connect with other people, because those are the prerequisites for having a life that is of high quality; a life where you contribute to something that’s worthy” I’m really happy to share this podcast with you as I believe her tips will definitely help you to face...

Welcome to People and Digital, the Podcast. My name is Amelie Beerens, Customer Experience consultant I help managers take actions on their digital roadmap thanks to my strong Customer-centric mindset and proven methodologies developed over the last ten years. You can have a positive impact and start to boost your digital journey right now. It’s always a good moment to start. This week we'll explore the 4 steps to become an agile and resilient Manager. Adjust your mindsetBe...

Customer experience can be a complicated subject, so Jonathan Daniels, author of the Customer Experience Playbook, and I tackled some of the myths surrounding it on my latest episode of People&Digital, the podcast.  Jonathan is also the organiser of CX Brussels, a Belgium-based networking platform that supports customer experience professionals, not to mention a consultant and trainer, so he’s pretty much an industry guru!  You can now listen to the  whole discussion or scroll down to...

Welcome to People and Digital, the Podcast. My name is Amelie Beerens, Customer Experience consultant I help managers take actions on their digital roadmap thanks to my strong Customer-centric mindset and proven methodologies developed over the last ten years. You can have a positive impact and start to boost your digital journey right now. It’s always a good moment to start. This week we'll explore 3 Managers’ biases you should be aware of and how to avoid them. Find a quick-read version of...

I was very happy to have a conversation with Rik Vera for my latest episode of People&Digital, the podcast, as he’s such a highly respected customer experience thought leader – in Belgium and beyond. An influential business philosopher, coach and advisor, he inspires people with an approach to CX, disruption, sales and marketing based on culture, curiosity and responsibility. We spoke about why the customer should always be the centre of your universe, how companies can avoid being the...

This week, we explore the so galvanized concept of Digital strategy with Michel Demoor. A very insightful conversation where we discuss Strategy prototyping, positive&constructive collaboration on digital projects and of course... what's CX strategy! It's packed with various additional insights and examples. Useful links: a summarized, quick-read version of Michel’s interviewSign up for the Digital LettersEvery week,  you’ll find a new episode in your favorite podcast player to feed your...

You can have a positive impact and start to boost your digital journey right now. It’s always a good moment to start. This week we'll explore the list of the 10 best practices that improve EVERY relationship. You can also find the summary article right here. During the episode, I refer to these links: Sign up for the Digital LettersHow to be an agile and resilient managerVisit my websiteYou can find the recap and the full article right here! Don't hesitate to reach out if you have any...