Hello lovely listeners, how are you feeling? Well if it's overwhelmed then we have a goodie for you! In this episode we start to explore the topic of overwhelm and our conversation goes far and wide. We cover everything from what triggers overwhelm, how we experience it and what we instinctively do in response to some of the potentially more helpful ways to tackle it. There's a whole section in the middle where Fi makes sense of the potential overwhelm of the branding process and how we can...

We've been hearing from more than a few people that it's a bit challenging at the moment and we've been asked to tackle the topic of converting clients so in this week's episode we do just that. How do we make the most of every opportunity that comes our way? How can we prepare in the right way to handle enquiries, deal with the challenge of potentially fewer sales and stay sane while we're at it? We hope you find this both practical and encouraging and if you are finding business a little...

Welcome back lovely listeners. After last week's more personal episode, we are back to business and talking about creating positive cultures and the ripple effect possible when we show up with intention. We explore what we can do as entrepreneurs that is aligned with our passion and purpose to make a positive contribution to something beyond the financial economy. We talk about the rise in B-Corp certification and whether ESG scores are relevant for our businesses. We share some personal...

Hello lovely listeners, we are back and I cannot believe it's season 5 already. This week Fiona and I are catching up about where we are at at the start of a new term and the last quarter of the year. Sharing some of our habits and ways we are staying motivated, some of our goals and aspirations and some of what we are really excited about this year. We hope you enjoy this rather more personal episode and will be back to more 'business' next week. Hosted on Acast. See acast.com/privacy...

We have long wanted to bring this episode to you as burnout is something that many people are encountering these days. We've chosen to round off season 4 with this one as an invitation to make the most of the coming summer months for rest, rejuvenation and balance. In this conversation we explore the nature of burnout, how it shows up and why. We explore some of the practical ways to avoid it and why some of us are more susceptible to others. We look at the importance of taking into account...

Oh are we excited lovely listeners?! Just dropping by with a short bonus episode and an invitation for you to our very special September event PURPOSE & POSSIBILITIES, we can't wait to share it with you. For more information and to book your spot before the early bird discount ends, just hop over to Fiona's website here https://www.thebrand-stylist.com/purpose-and-possibilities Can't wait to see you there! Hosted on Acast. See acast.com/privacy for more information.

We have a slightly different format for you for this penultimate episode of the season. Today I'm talking to Fiona and Cecelina Tornberg about their latest collaboration, a wonderful online course, Art Directing Impactful Website Photography. We talk about the power of photography for your brand and how to create a truly emotive experience that creates impact on your website and drives that all important impulse to buy in your audience. We recorded this for a live seminar and Cecelina...

This is a wide ranging conversation where we talk through some of the tricky situations we've encountered recently when expectations change, boundaries need redefining and we encounter red flags in client interactions. We talk about the impact of ghosting, how the commercial landscape is changing for many of us and how to hopefully stay sane, maintain some perspective and communicate with grace when needed. We hope you enjoy this rather personal perspective and look forward to hearing your...

Today we tackle one of the most common questions Fiona get's asked in conversations about branding. "How much of my own personality should I bring into my brand?" This is a common blocker for many entrepreneurs, particularly when as founders we feel so close to our businesses. Our own preferences when it comes to style and aesthetic can often cloud our judgement when it comes to what is commercially right for a business. There are so many considerations when it comes to navigating this...

Welcome to episode 18 and today were digging into how to make the most of your time. Fi is a particularly good case study for how to squeeze the most out of a day and I really enjoy digging into what makes that work for her. We talk around the curses that can befall many a creative entrepreneur, everything from overwhelm, overwork, headless chicken syndrome to what happens when we go into ostrich mode. We explore the impact of perfectionism, what to do about procrastination and sow the seeds...

Well here we are at the end of Season 3 and were rounding it off with Purpose. What is it, why we need it and how to find it? A slightly daunting episode to bring out there as it's such a huge topic and so crucial to the empowered and inspired entrepreneur but hopefully there's some good food for thought. It was such an enjoyable conversation and it was so uplifting for both of us to connect with our own purpose and reflect on the commercial benefits of working on purpose. We explore how we...

Brand clarity is a complex subject and in this conversation we are talking around some of the things that we consider when getting really clear on the essence and the space in the market for a brand. You'll hear it's not a one size fits all process but hopefully this conversation will give you an idea of some of the varying elements that come into play and how we begin to decide what might get priority. As ever we'd love to hear your thoughts and if you are struggling with gaining clarity for...

This is a juicy one folks, in this episode we are exploring the territory of feedback. How to give it, how to take it, and how to handle it without it crushing your soul and your confidence. We dig into the various types of feedback and its use for us in business. What mindset and approach best supports you to stay empowered. What to do when you you don't get great feedback and how to stay proactive and stay out of a failure quagmire. We ask the question whether it's ever ok to give...

In this episode Fi is in the hot seat and i'm grilling her on all the things you need to be considering at the outset of a branding project to make sure you get it right from the start. Fi has an incredible wealth of knowledge to share on this topic and I hope you enjoy listening as much as I enjoyed getting into the meat of it with her. As ever please do let us know what you think by dropping is an email or a note on the blogs. Hosted on Acast. See acast.com/privacy for more information.

Welcome back! Season three is here and we are coming out of the gates with a juicy episode tackling the currently hot topic of scaling. We are both so passionate about running sustainable businesses that are built around what sets you apart and are able to grow without the burnout that seems to feel inevitable these days. We explore the many reasons why entrepreneurs want to scale, the factors you need to pay attention to when growing your business fast and how to do it in a way that...

We thought we'd round off season two with a meaty one for you. In this, slightly longer than usual, episode we get stuck into what it means to do business on your terms as an empowered and an inspired entrepreneur. Some of the areas to consider when defining what you want work to look like for you and how to keep the bigger picture in mind. We share some of our own stories of how business has evolved for us over the years and how we've shifted the boundaries and our terms to accommodate the...

Magic! We know you've got it, but are you trading off it in the best way? Have you fully aligned your business with your strengths and what sets you apart in all it's subtleties and are you putting that front and centre to best effect in your business? If not then you're missing the big trick. In this episode we dig into the importance of finding your magic, particularly in a crowded market. We talk about what magic means both for you as an entrepreneur and for your brand. We explore about...

Fi was really inspired for us to do this episode, by a recent experience she had in Fortnum's, she shares that story and others as we dig into the importance of cherishing your clients and ways to do that for small and larger businesses. We talk about the importance of saying thank you and various ways to build and reward loyalty. We'd love to start a Radical Revolution of Appreciation and hope you'll join us by finding some inspirational fodder in this conversation. We talk about the ways...

When times are a little tough, keeping your business on track and your motivation high is key. In this episode we explore some of the simple, cost and time effective ways to get some quick wins in your business and give your mojo and your cash flow a boost. We explore how to raise productivity without succumbing to the hustle or getting overwhelmed with the scale of the challenge. We think creatively around how to create and structure offerings that work in alignment with your current...

Welcome back to season 2 and welcome to a new year! We really wanted to get 2023 off to a good start so this episode we are focusing on goals and how to set some really compelling inspiring and motivating ones for your business not only at the start of a new year but throughout. We explore the impact of really powerful goals on your business, motivation and productivity. The anatomy of a great goal and what it's vital to include if you really want them to work for you. We chat around how...

We couldn't leave you the whole holiday without something to listen to so we thought it might be fun to do a little Twitxtmas special. In this episode we take a walk back through 2022. What it looked like in the UK and for both of us personally and professionally. It's a fairly personal episode as we talk about family and some of the joys and challenges this year has brought for us both. As we move into 2023 we wish you a peaceful and joyful New Year and look forward to bringing you season 2...

In this the last episode of the season we talk about Vitality. A hot topic for both of us and something we are both absolutely passionate about. We dig into what we mean when we talk about vitality and why it should be the first priority of any entrepreneur serious about running a thriving business. We explore the detail of those things that can drain your vitality, including some perhaps unexpected culprits and what to do about them. We get into the subtleties of the role the mind plays in...

In this episode we are getting into the hot topic of rebranding, drawing on her 20 years of experience in branding businesses Fi has a lot of great stuff to say about it. We cover where to start, the importance of having real clarity and why you need to take a strategic approach so you can rebrand with confidence. We dig into exactly what you need to consider before a rebrand and the impact it can have on your business. Fi tells us what you need to be looking at when choosing a designer and...

What does it mean to raise the bar? What's the impact on your self and your work and what responsibility do we have in business for setting a standard of excellence? All these things and more we talk through in this episode. We dig into the value of excellence and the impact it can have commercially on your business. We also explore how the relentless pursuit of excellence can tip into perfectionism and what to do about it instead. We hope will be and thought provoking and energising show...