This week on 20 Minute Marketing we're joined by Ashley O'Neill, Jessica Dodds, and Jim Ker for the first of a two-part series to close out 2020. All three guests join us from The Chartered Institute of Marketing and are board members for the Yorkshire region. Ashley serves as Events and Communications Ambassador, Jessica is Vice Chair of Events, and Jim is Vice Chair of Communications. Outside of volunteering at CIM, they also work full-time in marketing roles for their respective...

We're very excited to share episode 55 of 20 Minute Marketing. Joining us this week is Jack Sperry, the SEO Manager at BT, EE, and Plusnet. For overseas listeners, BT is one of the world's leading communication service providers with over 30 million customers and 600 stores in the UK. They are the UK leader of consumer fixed-line voice and broadband and also the largest mobile network operator (EE). BT Sport is also a leading sports broadcaster too. We start by discussing the SEO team and...

We are joined by Antoine Gagné from J7 Media on the show this week. Co-founded by Antoine in 2013, J7 Media is a Facebook Advertising Agency in Montréal, Canada that helps businesses with hypergrowth on the platform. Our host, Liam, also recently joined Antoine on his podcast Social Selling, to discuss podcast marketing and how to use SMS for success - be sure to check that out! During the episode, Antoine shares insights on how to scale up with Facebook Ads. We start by talking about some...

This week we are joined by the wonderful Heather Osgood to discuss how brands can win big with podcast advertising. With substantial growth over the last few years, podcasts an extremely attractive channel for businesses to market products and services.  Heather is the founder of True Native Media, a podcast representation agency that connects brands with podcasters to develop engaging host-read ads for audiences around the world. She also hosts The Podcast Advertising Playbook, which offers...

We had a great time speaking with Hannah Urbanek this week. Hannah is a Senior Digital Marketing Manager at Create Engage, which is a digital marketing agency for the consulting industry. She is also a Founding 50 Member and ambassador at the School of Marketing. Hannah specialises in B2B marketing and has spent her professional career working both in-house and agency side at B2B companies. So, it's pretty easy to guess what our focus is during the episode. We talked to Hannah about her...

Joining us on episode 51 of The 20 Minute Marketing Podcast is Joel Barnett from Fortune Hill, who helps consumer brands to identify, attract, assess, and appoint marketing and HR leaders. Joel joins us for a very special episode to talk about a new book that Fortune Hill has published, titled Excerpts from Experts. The book features tips and advice from 227 senior marketers in the UK from brands including Tesco, Adidas, Uber, Greggs, and more. All of the proceeds of the book will be donated...

The 20 Minute Marketing Podcast turns 50! The team at Reach Interactive would like to thank all of our former guests and listeners for your support in helping us reach this milestone. We are joined by Itamar Blauer during this episode, who is an SEO consultant in London. Itamar makes regular appearances on various SEO and digital marketing related webinars, websites, and podcasts. He also has a great YouTube channel that dives into SEO.  The focus of this episode is on how businesses can...

We chat with Phil Storey from Glow on this week's episode of the show.  Glow is an easy-to-use website maintenance app for businesses, agencies, and web developers that allows users to submit help requests 24/7, view a timeline of activity and get tips to improve your site. Phil launched Glow this year and has seen a tremendous amount of growth, with press coverage both nationally and internationally.  During the episode, we talk about the importance of website maintenance and security. This...

We had a great time speaking with Eddie Maalouf during episode #48 of the show. Eddie joins us from 4Media Marketing, a full-scale digital agency that is based in Atlanta. Eddie also runs The Brilliant Marketers program which helps business owners take control of their marketing and learn the skills needed to handle it A to Z. During the episode, we talk about creating a successful paid acquisition strategy. Eddie talks about multi-channel marketing and some of the mistakes that businesses...

We invited the brilliant Matt Davies to join us on episode #47 of the 20 Minute Marketing Podcast. After starting his career in graphic design, Matt is now a creative brand and marketing strategist that helps businesses think differently. He's worked with hundreds of clients that range in size and includes a portfolio of household names like Boots, Fred Perry, Nestle, Experian, Capital One, Specsavers, and more. He is also a co-host of the Just Branding Podcast and has a successful book...

We had a great time speaking with Ashley Jones during episode #46 of the show. Ashley joins us from marketingSHOWCASE, which brings people together through in-person and virtual marketing events. With almost 30 years of experience and 300 live events staged, they have lots of experience when it comes to hosting a successful event.  During the episode, we chat about event marketing in 2020 and how it has been impacted by COVID-19. Ashley talks about the transition from in-person events to a...

We chat with Elliott King this week on the show. Elliott is the CEO at MintTwist - which is an award-winning digital agency that is based in London. He is also a visiting university lecturer and hosts a podcast named WatchTime, where he talks about current trends in digital with the team at MintTwist. We start the episode by talking about some of the things that Elliott learned while in Silicon Valley during the tech boom. The focus then switches to multi-channel marketing and we talk about...

We welcome Diana Wink to the show, who is the first person to join us from Germany! At Story Artist, Diana helps businesses connect with their customers through the power of storytelling.  During the episode, Diana shares the science behind storytelling and how to trigger emotional connections from your customers through copywriting.  We cover the different types of emotions that you can trigger when telling stories and the power of combining multiple elements to your stories, with reference...

We had a lot of fun speaking with Danni Johnson this week, who has been a great supporter and friend of the show over the last few months. So, we are very excited to be able to invite her to the show to be a guest. Danni currently works at Xpand Marketing, which is a full-scale digital marketing agency in Bradford. This episode focuses on a topic that Danni is very passionate about, which is LinkedIn. It is a subject that gets raised regularly on the show, but we’ve not had an episode that...

We loved chatting with Claire Jarrett during episode 42 of the show. Claire has been in paid advertising since setting up her first training company in 2007. She also launched the UK's first AdWords training courses in 2008, helping dozens of small business owners and agencies to grow. Since then, Claire has continued to support businesses through paid ads while incorporating new platforms such as Facebook, LinkedIn, Twitter, and more.  Our conversation focuses on remarketing. We chat about...

We had a great time speaking with Sarah Santacroce during episode 41 of the show. Sarah is also our first guest from Switzerland! With 12 years of LinkedIn and business coaching experience, Sarah has seen lots of different marketing trends and techniques. After becoming tired of seeing overly pushy and hype marketing, The Gentle Marketing Revolution was formed.  During the episode, Sarah shares what gentle marketing is and how it can have a positive impact on businesses. We also talk about...

We're extremely excited to have Steven Van Vessum join us for episode 40 of the show. Steven is VP of Community at ContentKing, a real-time SEO auditing, monitoring, and change tracking site. ContentKing also consistently published great long-form blog content ad has a wonderful SEO academy section on their site, which comes in handy if you need help or reassurance when completing tasks.  During the episode, Steven talks to us about how ContentKing has grown from 0 to 50,000 monthly organic...

We chat with the CEO and Founder of Project36, Joe Birkedale. Project36 is a worldwide B2B marketing agency that supports businesses with account-based Marketing (ABM), inbound marketing, content & strategy,  video marketing, and more.  During the episode, we focus on account-based marketing (ABM). The episode comes at a great time because ABM is a topic that we have seen frequently on social media and across industry publications recently. Joe tells us what ABM is, the types of...

We chat with Kyler Miles, Creative Specialist at SimplyPHP - a North American PHP Development Company that helps companies of any size - from startups to Fortune 500s - get results with industry best practices. Kyler is an expert in producing amazing content, whether that's on Instagram, YouTube, or his podcast "Making It". This episode is all about producing great content. With social media platforms becoming more crowded, Kyler shares some great insights on how you can stand out....

We chat with Lomit Patel, the Vice President of Growth at IMVU - an online metaverse and social networking site. During his career, Lomit has managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and EarthLink. Lomit’s new bestselling book Lean AI,  part of Eric Ries’ “The Lean Startup” series, is now available at Amazon. During the episode, we chat about how businesses can use AI and automation for growth. It comes at a...

20 Minute Marketing x Electric House. Electric House is a social media publisher based in Birmingham. They are best know for their amazing communities such as On The Tools (4 million Facebook followers),  DIY On A Budget (1.9 million Facebook members), and Ministry Of (2 million TikTok likes). Electric House also supports brands with social media, campaign strategy and delivery, creative content, insight, and more. In the second of a two-part series, we chat with Lee Wilcox, CEO. During the...

20 Minute Marketing x Electric House.   Electric House is a social media publisher based in Birmingham. They are best know for their amazing communities such as On The Tools and On A Budget, which boast over four million members combined. If you've ever watched a funny construction video or a budget-saving video then chances are high that they are from these accounts. Electric House also supports brands with social media, campaign strategy and delivery, creative content, insight, and...

We chat with the amazing Jen Penaluna from Bigfoot Digital, a specialist SEO agency based in Barnsley. Jen joined the team just over three years ago and has quickly risen to become the SEO Manager.  The focus of this episode is all about search intent. We talk about why it is important and why you should avoid purely looking at search volumes to determine which keywords you want to rank for. Jen shares a great example throughout the episode as we talk about the word razor and how the SERP...

We chat with John Voung about SEO for Small Businesses. John is the owner of Local SEO Search, which helps small and family-run businesses by increasing their online presence through SEO and other services. Before launching his agency, John spent five years working at Yellow Pages, meaning that he has witnessed first-hand the transition from directory marketing to search engine marketing,  During the episode, we discuss some of the reasons why it is important to invest in SEO. John shares...

We are joined by Gemma Russell & Jake Surrey for the second part of our Google Ads series. Both Gemma & Jake work at Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that are part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits. During...