In this episode, we talk to Michelle Lai-Saun Chu, founder and owner of KONOS, a company that produces healthy and delicious dog treats. Michelle shares her journey to becoming a small business owner, the challenges she has faced along the way, and how she has built a community around her brand. She also talks about her passion for dog training and the direction she sees her business taking in the future. Listen to this inspiring conversation about entrepreneurship and the power of...

In this episode, Sam Tichnor, founder of FFUPS, shares his journey of building a unique snack brand that's all about fun and flavor. He also discusses his approach to marketing and product development, as well as the challenges and opportunities he's faced along the way. Join us as we dive into the world of snacks and learn what it takes to build a successful DTC brand. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you...

In this episode, Sam interviews Stefany Nieto, the co-founder, and CEO of Mojo, a company that creates natural and convenient wellness products to help you perform at your best. Stefany shares her insights on marketing, sales, and positioning, as well as the challenges of operating a small business in a rapidly changing industry. From discussing the impact of social media on marketing to the importance of community and building trust, this episode offers valuable insights for entrepreneurs...

In this episode, we talk with James Le Compte, co-founder of To’ak Chocolate, about the company's mission to create the world's most valuable chocolate. James discusses the importance of understanding the value chain of the chocolate industry and how To’ak Chocolate aims to create value for farmers, consumers, and the environment. We also delve into the company's marketing strategy, including targeting discerning customers and leveraging digital channels, as well as their focus on...

In this episode, Sam interviews Keta Burke-Williams, founder and CEO of OurSide. Keta shares her journey of building a luxury fragrance brand from scratch, discussing the challenges and successes she has experienced as a small business owner. She also offers insights on marketing strategies, including the use of micro-influencers and email campaigns, and provides advice for other entrepreneurs looking to break into the fragrance industry. For show notes, transcriptions, and past guests on...

In this episode, Raoul Benavides from Heart Soul Heat joins Sam to discuss building a philanthropic platform through food, using QR codes to connect with consumers, the importance of vulnerability in building authentic connections, and more. They discuss Raoul's early days of reaching out to influencers on Instagram, the evolution of Heart Soul Heat's marketing strategy, the use of QR codes and out-of-home advertising, and the importance of being vulnerable in marketing while maintaining...

In this episode, Sam interviews Jessica Totillo Coster, the founder of Ecommerce Badassery and an email marketing expert. Jessica shares her insights on how to optimize email marketing campaigns, the importance of having a face for your brand, and the power of quizzes for lead generation. They also discuss the importance of email marketing for e-commerce businesses and how businesses can benefit from optimizing their email campaigns. The episode concludes with a discussion on the power of...

In this episode of Beyond the Inbox, Sensi Graves, founder of Sensi Graves Swim, shares her journey from struggling with imposter syndrome and fear of failure to becoming the face of her brand. She emphasizes the importance of humanizing her business through authentic storytelling and showcasing diverse body types. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review...

In this episode of Beyond the Inbox, Lucy Jeffrey, the founder of Bare Kind, a sustainable sock company that supports animal conservation, shares her insights on the challenges of marketing a low-cost product, the impact of radio ads on customer acquisition, and the power of community building through podcasting and social media. She also discusses her plans for scaling the company and her vision for supporting animal conservation through profitable growth. For show notes, transcriptions,...

In this episode of Beyond the Inbox, I'm joined by Ernest Capbert, co-founder of TOG Knives, a company that specializes in premium Japanese kitchen knives. Ernest shares his insights on navigating product line expansion without diluting your brand, the importance of storytelling in business, and the power of building a community around your brand. He also discusses how TOG Knives is utilizing automation and flows in its marketing strategy, the challenges and opportunities facing the company,...

In this episode of Beyond the Inbox, Sam interviews Brooks Hitzfield, Director of Digital Marketing at Seven Sons Farms. They discuss the company's marketing strategy, including their use of email segmentation and advertising on social media and Google. Brooks also shares insights into their customer avatars and how they address various pain points through their messaging. Finally, he emphasizes the importance of maintaining customer trust and staying true to the company's values in the face...

In this episode, Sam interviews John Roman, the founder of BattlBox, a subscription box company focused on outdoor and survival gear. John shares his insights on how BattlBox retains customers through community building, how they prevent gamification, and how they nudge customers to upgrade. He also talks about their win-back sales team and the importance of building community through content. Finally, John shares the story of how BattlBox came to be and what sets their subscription box apart...

In this episode of Beyond the Inbox, Lisa Mastela, the Founder and CEO of Bumpin Blends, a functional smoothie company, shares how she uses personalized quizzes, text messaging, and email automations to engage with customers and build a successful ecommerce brand. She also talks about the importance of founder presence, community building, and continuous experimentation in marketing. Tune in to hear Lisa's insights on building a customer-centric brand with a scrappy mindset. For show notes,...

In this episode of Beyond the Inbox, Lindsay Dreyer, the CMO of Haute Hijab, joins Sam to discuss how to build a strong brand community, the importance of SMS marketing, and how to make the most of social media platforms like Instagram and Facebook. Lindsay emphasizes the power of SMS marketing, recommending a weekly cadence and monitoring metrics to determine the appropriate frequency. She also discusses the importance of Haute Hijab's Facebook group as a safe space for women to communicate...

In this episode of Beyond the Inbox, we talk to Julie Macken, founder of Neve’s Bees, a UK-based company that sells handmade, all-natural skincare products. Julie shares her insights on various topics, including customer research, email automation workflows, and SEO. She also discusses the importance of staying true to your brand's values and how it can differentiate you from your competitors. Tune in to learn more about Julie's journey and how she built a successful business that aligns with...

In this episode of Beyond the Inbox, Jack Benzaquen, the founder and CEO of Duradry, joins the show to discuss his experience building a brand that appeals to a sensitive customer base. He shares insights into how he's been able to leverage user-generated content and customer feedback to drive his brand's growth. From email automation to site navigation and beyond, Jack shares his strategies for optimizing the customer experience and driving conversions. Tune in to learn how Duradry has...

In this episode of Beyond the Inbox, Sam talks to Bryan Reisberg, co-founder of Little Chonk, a successful pet supply brand. Bryan shares his journey from creating viral content for his dog Maxine to launching the brand. He also discusses the importance of timing, building a community, and creating products that people want. Join us for a fascinating deep dive into the world of pet influencer marketing and ecommerce. For show notes, transcriptions, and past guests on Beyond the Inbox, please...

In this episode, Michelle Songy, the founder of Press Hook, joins us to discuss the importance of storytelling in PR and how small ecommerce brands can compete with larger companies in affiliate marketing. Michelle shares her experience as a tech founder and her trip to a remote part of Indonesia, where she learned about the power of media exposure for small businesses. She emphasizes the importance of building a brand's story and connecting with journalists on a personal level to stand out...

In this episode, Sam speaks with Derek Rasmussen, the Marketing Director of Outdoor Vitals, about the importance of core values in marketing strategy. Derek shares how Outdoor Vitals' core values influence all aspects of its business, from gear design to customer interactions, email marketing success, and the importance of providing free resources to its audience, such as a customizable backpacking checklist. The episode delves into the customer lifecycle and how Outdoor Vitals nurtures its...

In this episode of Beyond the Inbox, Yong-Soo Chung, the founder of Urban Everyday Carry (Urban EDC), talks about his journey from being a software engineer in the blockchain industry to starting his own ecommerce brand. He discusses the importance of building a community around your brand and explains how he uses email marketing to drive sales. He also shares his thoughts on personal branding and provides advice for anyone looking to start posting on social media. In addition, he talks about...

Margaux DelCollo is the CEO of TWEE, which is a woman-owned Philadelphia maker's studio specializing in reimagined, eco-friendly childhood classics for play. In this episode, Sam and Margaux discuss how Twee uses email to acquire first-time customers, how ecommerce brands can use PR, and much more. Enjoy. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show...

Sadie Leishman is an Email Specialist at Malouf, which is a consumer goods company offering pillows, sheets, mattress protectors, and bed frames. In this episode, Sam and Sadie discuss how Malouf uses email to recover browse abandoners, how it differentiates itself from other DtC brands, and how it overcomes common buyer objections. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please...

Aaron Powell is the Founder and CEO of Bunch Bikes, which is the leading front-load electric cargo bike brand in North America and one of the fast-growing customer-direct brands in the booming e-bike category. In this episode, Sam and Aaron discuss Aaron’s Shark Tank appearance, how Bunch Bikes uses community to drive referrals, the importance of good customer service, and much more. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit...

It’s no secret that email is one of the best channels in terms of ROI. But there’s so much more to a well-rounded marketing strategy than email marketing. Join Sam Thomas Davies, a Growth Marketing Manager at Drip and the host of a new ecommerce podcast, Beyond the Inbox, for raw and honest conversations with ecommerce founders, marketers, and makers about what’s working in their marketing today—beyond the inbox. You’ll learn the customer-first strategies top ecommerce brands use to grow...