All episodes of Insights, Marketing & Data: Secrets of

Insights, Marketing & Data: Secrets of Success from Industry Leaders

Episodes

C SPACE. Jessica DeVlieger (CEO). How being more human-centric will grow your business. Building belief through sales and marketing; the relationship economy; successful diversity programmes.

The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is brought to you by Human Made Machine. To find how to boost your marketing ROI though fast, high quality creative testing visit HumanMadeMachine.com Delighted to have on Jessica DeVlieger, the CEO of C Space. Jessica shares her experiences and learnings from working on the Oprah show, to then joining C Space and progressing to become the global CEO. Among other areas, we cover.... The...

Published 05/31/23

AUDIENCE STRATEGIES - David Boyle, Founder. Will ChatGPT put you out of a job in 5 years? The learning rungs you should master right now; how to get the most out of prompts & enhance proposals; how insights are used in the music business.

Delighted to have on David Boyle, the founder of Audience Strategies and the co-author of PROMPT for Brands, a practical guide to using ChatGPT. https://prompt.mba/products/prompt-ebook David draws on a wealth of agency and client side experience across retail and media with the likes of Harrods, Tesco, BBC Worldwide, EMI Music and Harper Collins to summarise here the pros, the cons and the practical implications of using generative AI solutions right now in the research & analytics...

Published 05/22/23

NUDGE - Phill Agnew (part 2). Why Greta Thunberg will become less influential; how to use behavioural science to get a pay rise; the importance of risk to get your campaign to land; how variance effect could improve the English Premier League.

The FutureView podcast is published in conjunction with InsightPlatforms.com Part 2 with Phill Agnew, Host of The Nudge, the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Among other areas, we cover.... How Donald Trump uses behavioural scienceWhy Greta Thunberg will become less influentialThe importance of risk in...

Published 05/10/23

NUDGE - Phill Agnew, Host. Spending two months' salary on an engagement ring? How nudge theory is used to boost sales; putting behavioural science into context; techniques to help you nudge behaviour.

The FutureView podcast is published in conjunction with InsightPlatforms.com Part 1 of a two-parter with Phill Agnew, Host of The Nudge, the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Among other areas, we cover.... Phill's proclivity for 'running backwards'How I am unintentionally using behavioural scienceHow the...

Published 05/01/23

LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 2. How can insight fuel intuition? Launching an insurgent brand; demonstrating value to sponsors; optimising the broadcast experience; advice for agencies.

The FutureView podcast is published in conjunction with InsightPlatforms.com Part 2 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf. Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion... Among other areas, we cover.... Developing LIV's broadcast propositionEvaluating effectiveness for sponsorsLaunching an insurgent...

Published 04/17/23

LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 1 - How do you measure 'success' in sport? How LIV is shaking up golf; using consumer insight to encourage women's football at the FA; balancing commercial and societal priorities.

The FutureView podcast is published in conjunction with InsightPlatforms.com Part 1 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf. Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion... Among other areas, we cover.... Why Ross is a good man to have round the houseThe vast range of issues the Football Association...

Published 04/12/23

NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).

The FutureView podcast is published in conjunction with InsightPlatforms.com Episode 5 of Season 2 focuses on Chris Rethore, Chief Strategy Office of NRG, the leading global insights and strategy consultancy, operating at the intersection of technology, content, and culture. Among other areas, we cover.... Chris's background in musical theatreSimilarities & differences between political & entertainment researchHow tech research differsPioneering work in NigeriaNRG's evolution...

Published 03/13/23

TAMBER LABS - Zoe Wrenn (CEO/ Founder). Using AI based analysis to generate a no.2 Billboard chart hit and 25m streams. Empowering creativity in music; navigating the modern cyborg; do you need blue hair if you're a young female entrepreneur?

The FutureView podcast is published in conjunction with InsightPlatforms.com This episode is brought to you by Interpret. Visit www.interpret.la to understand more about their suite of focused services and products to help companies create lasting impact in video games, tech and web3. Episode 4 of Season 2 focuses on Zoe Wrenn and TAMBER LABS, the company Wrenn had built from her initial experimentation with AI and music, which resulted in the hit song HAILEY. Among other areas, we...

Published 02/27/23

VAULT AI - David Stiff (CEO/ Co-Founder). Is AI going to kill ‘traditional’ consumer insights? Perspective from TV, streaming and film research; building an ‘on-demand’ insights model; the entrepreneurial journey from start up through to Serie

The FutureView podcast is published in conjunction with InsightPlatforms.com This episode is brought to you by Interpret. Visit www.interpret.la to understand more about their suite of focused services and products to help companies create lasting impact in video games, tech and web3. Episode 3 of Season 2 focused on a VAULT AI, who have pioneered the use of AI and ML in entertainment research, helping studio heads decide what to make and marketers reach their audiences. Learn how it...

Published 02/21/23

HALEON - James Sallows (Global Head of Transformation). How do you make insights ‘must know’ for a NYSE/ FTSE 100 company? How to avoid the nice-to-know conundrum; embedding deep human understanding; using insight techniques in everyday life.

The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is brought to you by Interpret. Visit www.interpret.la to understand more about their suite of focused services and products to help companies create lasting impact in video games, tech and web3. Episode 2 of Season 2 focused on another major consumer brand...Haleon. You may not know them by name by they're the NYSE/ FTSE 100 company behind a ton of major consumer brands such as Advil, Voltarol,...

Published 02/06/23

The NBA - Tessa Nyman, Consumer & Fan Insights Lead. How to use insights to build lasting connections with fans? Strengths, weaknesses & a holistic view on data strands; getting insights to land internally; how agencies can help (and hinder).

To kick off Season 2, we have a great guest: Tessa Nyman, Consumer and Fan Insights Lead at the NBA. Building from positions at The Guardian newspaper group and Universal Pictures, Tessa now has over-arching responsibility for the NBA's consumer research. We discuss a wide range of topics, including how to build fan relationships, consolidation of multiple data strands, international considerations and advice for agencies, internal practitioners and anyone wanting to make their way in the...

Published 01/23/23

WAYWARD ENTERTAINMENT - John Hegeman (Chief Creative Officer). How best to use data in the creative process? Evolution of research from Oscar winners to genre pics; predicting hits with AI; what digital metrics to track.

Among many other prominent positions, John Hegeman is the former President of Orion Pictures, COO of Fox Atomic, CMO of Lionsgate and now Chief Creative Officer of Wayward Entertainment. In this wide-ranging conversation, we explore the evolution of research techniques to launch movies and TV shows, John's tips for career success, streaming vs in-cinema, the role of AI and key digital marketing metrics to track. This episode is brought to you by Vault AI. Visit www.info.vault-ai.com to...

Published 12/19/22

MARIAN DUPREE GROUP - Melva Benoit (Founder/ President). A pioneer’s perspective....how far have we really come on representation? Insights from the world's biggest media companies and a new approach to cultural empathy.

Melva Benoit has held (and in many cases founded) the insights function at the likes of Cartoon Network, Disney Channel, Comedy Central, Nickelodeon, Fox Broadcasting and NBC. Melva is now Executive Professor at Pepperdine and is the President of the Marian Dupree Group. She talks through here her experiences as a woman of colour working her way through the media industry and how she's now pioneering a new approach to cultural empathy. This episode is brought to you by Vault AI. Visit...

Published 12/06/22

TWITCH - Paul Nesbitt. Director, International Measurement and Insight. How can brands connect with Gen Z? Harnessing emotion in advertising; measuring impressions to purchase (and the important stuff that comes in between).

A deep dive into building effective advertising and brand partnerships, with a focus on evolving propositions for Gen Z. The highly engaging Paul Nesbitt, Director of International Measurement and Insights at Twitch, talks through using new metrics to gauge ad effectiveness, his experiences across agencies and partnering with brands. This episode is brought to you by Vault AI. Visit www.info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we...

Published 11/27/22

REMAGINE VENTURES/ ex GOOGLE VENTURES - Eze Vidra (Managing Partner/ Ex General Partner). What's going to work on Web3? Using data to inform decision-making; smart venture capital; learning from successful media propositions.

A fascinating guest in Eze Vidra - Managing Partner of Remagine Ventures - as we explore his life journey so far. Learn how Eze founded an an amazing charity supporting reading for girls in the developing world, his investments in the media space, use of ongoing consumer insight, working his way through Google...and so so much more. This episode is brought to you by Vault AI. Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode...

Published 11/22/22

INTERPRET - Grant Johnson (CEO). Have video games already established the metaverse? The research process for games; evolution of free-to-play and subscription models; co-creating persistent worlds with your audience.

The start of several episodes for all those who want to understand the video games space better.....the largest, fastest growing and most pervasive form of entertainment of recent times (and the future). Grant Johnson, CEO of Interpret, explains how the research process needs to stay flexible and nimble to understand gamers' needs. This episode is brought to you by Vault AI. Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we...

Published 11/15/22

FORMULA E - Matt Roberts (Business Intelligence Director). Why is Formula E winning with younger and female audiences? Encouraging sustainable sport; how to succeed in the world of sports research; and how to make a good impression in the workplace.

If you want to understand the world of sports research, then listen on.....to the highly experienced and engaging Matt Roberts of Formula-E, explaining how they're shaking up the world of motor sports and what he's learnt from working at companies like Formula 1, Sky, BT Sport, Eurosport and ESPN. This episode is brought to you by Vault AI. Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover: Matt's power-running...

Published 11/04/22

SI PARTNERS - Tristan Rice (Partner). How much is your company worth? How the M&A process works; what's hot & what's not for acquirers; how to prepare your business for investment or sale.

If you're in a senior role in an agency - or just want a general understanding of how M&A works - this is the episode for you. Every year, SI Partners bring multiple deals to fruition working with the likes of CVC, Publicis, LivingBridge, KKR and a host of others. This episode is brought to you by Syno International https://www.synoint.com/ For more information and discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover: The secret behind...

Published 10/26/22

CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions.

Wonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future progression of ad-effectiveness research. This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover: Heather's pathwayWorking & setting up businesses in ChinaPulling data strands together for holistic perspectiveBuilding lookalike...

Published 10/17/22

KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite.

A pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board Chair at Rival Group. This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover: Building Millward Brown into a global powerhouseIntegrating different culturesThe importance (and dangers) of databasesThe future of...

Published 10/11/22

HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process.

Daniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for other founders, Horizon and the market opportunity they're aiming to address. This episode is brought to you by Syno International https://www.synoint.com/ Interested in introductory offers/ projects? Contact Jokke Nurminen at [email protected] In this episode we cover: Why Daniel didn't go to university in the first placeFirst steps as a...

Published 10/03/22

BEHAVIORALLY/ INSIGHTS 250 - Crispin Beale (Global President/ CEO). Structuring for sustainable excellence & profitability; using ML/ AI effectively & treating consumers with respect.

Crispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis. This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover: Crispin's environmental focus Structuring for cash flow management &...

Published 09/25/22

PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry.

Christian talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies. Brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover: Christian's difficulties with English How consumer insights inform streaming strategy at Paramount GlobalDifferences between TV and streaming KPIsDistribution...

Published 09/20/22

KELTON/ MATERIAL - GARETH SCHWEITZER (Co-Founder/ President). Why most researchers are bad at storytelling; founding and integrating agencies; how to build lasting client and agency relationships.

Gareth Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more.... Brought to you by Horizon https://www.gethorizon.net/ In this episode we cover: Gareth falling off stuffFrom the White House beat to consumer insightsShaking up storytelling Learning from...

Published 09/14/22

SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). Building equity as well as diversity in the workplace; founding and selling businesses; advice for scale ups and turnarounds.

An in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover: How Kristin gets over her fear of flying!The role of WIR(e) - promoting representation...

Published 09/11/22