On today’s episode, Jen is talking about how email marketing is far from being dead. Email remains a powerful marketing tool, and by making some straightforward adjustments, you can significantly enhance engagement. Among these strategies are personalizing the subject line, keeping it concise, steering clear of spam words, crafting succinct yet impactful email content with added links, and including a compelling PS line. Be sure to tune in to this episode to discover how these techniques can...

Welcome to another episode of 'Served Neat'! In this exciting installment, Jen sits down with the innovative minds behind Plufl, Noah and Yuki, as they share their captivating journey of creating a soft and comfortable dog bed designed for... HUMANS! Join us as we dive into the genesis of their unique product idea, the challenges and triumphs of starting their company, their highly successful Kickstarter campaign, and their thrilling experience on the popular TV show, Shark Tank. Key...

On this episode of Served Neat, host Jen Hartmann reveals that the agency is working on a new physical product. This product is designed to help founders, marketers, and marketing professors with brand awareness solutions. Jen talks about their progress, including finding a manufacturer and conducting market research, as well as the shift in learning habits towards shorter, more practical information. Despite the uncertainties, Jen is enthusiastic about the project and encourages listeners to...

In this captivating episode, Jen is shining the spotlight on her right hand woman, her amazing Chief Operating Officer, Lauren.  Together, they talk about exploring the multi-faceted responsibilities that come with being a COO. They cover crucial aspects such as the art of hiring and firing, the value of constructive feedback, and generously share their own invaluable experiences. They also discuss the importance of fostering a work environment where every team member feels genuinely valued...

On this episode of Served Neat, we learn about the best growth strategies, the ups and downs of entrepreneurship, and the power of brand collaborations.  Jen shares her favorite brand collaborations, how the use of negative customer views in campaigns could be helpful,, and the new Instagram app Threads. Pour yourself a glass of your favorite bourbon and join Jen for this week's episode of Served Neat! Today we discuss:  What factors contribute to the increasing popularity of brand...

Entrepreneurship isn't as easy as some people might make it out to be; it requires hard work and dedication. I hate to break it to you but there's no such thing as making millions of dollars in five hours a week. In this episode, we are talking about how it takes time and effort to build a successful business. It's important to recognize the unseen hard work that many entrepreneurs don't talk about. I’m revealing the realities of achieving success as an entrepreneur and explaining why it...

If you're looking for wisdom on personal and professional growth, Served Neat's latest episode is a must-listen! Host Jen Hartmann shares 12 key lessons she has learned over the last 12 months, offering insights into everything from self-care and mental health to delegation and decision-making. Whether you're a new entrepreneur or simply seeking to improve your personal life, this episode offers valuable advice and inspiration.   Today we discuss:  How can prioritizing rest and self-care...

In this episode, our focus is on the Summer Slump phenomenon. Experiencing slower seasons in business is a common occurrence. Today, we are talking about practical suggestions to enhance revenue. These valuable tips include reaching out to existing clients to explore add-on services, incentivizing referrals through discounted offerings, and engaging past clients through meaningful mailings. Moreover, during periods of reduced activity, it is crucial to maintain regular communication with...

In this episode, we debunk the myth that lead magnets are dead. I am revealing their true potential for growing your business. Join me as we explore how lead magnets can attract, engage, and convert potential customers into loyal fans. Discover the secrets to creating irresistible lead magnets that provide value, solve specific problems, and drive conversions. Tune in to our podcast to unlock the power of lead magnets and take your business to new heights.   Today we discuss:  Lead Magnet...

On today’s episode we are talking with Kathryn about how she transformed her business from a one-person show to a thriving boutique agency with a full team, using powerful morning routines and strategic changes in their creative process.  Learn why investing in a professional website and brand is crucial for your business success and how Kathryn's expert advice can help you avoid lost opportunities and create a beautiful, cohesive, and on-brand online presence. Plus, get exclusive insights...

If the notion of acquiring an established business or selling your successful business has been introduced to you, and it sparks your curiosity, then get ready for today’s episode!  We are going to dive deeper into this concept. You are going to become aware of the numerous factors that need to be considered—ranging from ensuring customer loyalty to exploring financing options. The opportunities are plentiful! We are going to discuss how one even begins. My guest, Ellie Puckett, a seasoned...

Imagine this: You're a woman standing at the precipice of a life-altering decision. You've been introduced to the idea of purchasing an existing business, and your curiosity is piqued. As you delve deeper into the concept, you realize the multitude of factors that must be taken into account - from ensuring customer loyalty to exploring financing possibilities. Furthermore, the imminent retirement of the baby boomer generation has resulted in a surge of businesses being put up for sale. The...

In this short but oh so sweet episode of Served Neat, I am talking all about media pitching. Specifically, I am talking about the mistakes that you should make when you are pitching yourself and your story to the media.  Journalists receive hundreds…. That's right, HUNDREDS of pitches in their inbox every single week. Only a fraction of those pitches are actually opened. Let's dive right in and talk about mistakes to avoid in order to increase your chances of landing your next media pitch.  ...

Prepare to be amazed by the dynamic duo of Lacey and Jen, an unstoppable force ready to take on the world of leadership and conquer 2023 and beyond! With their wealth of experience, these two powerhouses share invaluable lessons on how to thrive in an ever-changing landscape. Through their inspiring stories and insightful tips, they emphasize the importance of self-awareness, emotional intelligence, and building a strong community.  Lacey exudes a contagious passion for leadership and...

Want to create a thriving community around your brand? It all starts with selecting a specific audience and crafting engaging content that captures their attention.  In this episode of Served Neat, Jen chats with Madison Paige, a business growth specialist, podcast host, and public speaker. Madison helps brands build a loyal online community so they can stand out and sell out on social media. Building a community is a great way for businesses to ensure success, as it allows customers to...

In this episode, your host, Jen, takes us on a thrilling crash course into the world of influencer marketing. Drawing from her extensive experience of working with content creators for many years, Jen shares invaluable insights on how to achieve tangible results from your influencer campaigns. Get ready to dive into the ins and outs of influencer marketing as Jen spills the tea on various growth strategies that are making waves in the field. Whether you're a seasoned marketer or just...

In this episode, explore the intriguing world of Human Design and its potential to help you understand your energy. Hear Leah's story of success in launching two new programs with this innovative system, and how her appearance on the Lady Gang podcast opened new doors for her. Gain valuable insights from Leah as she shares the definition and profile for each of the five energy types in Human Design. Don't miss out on this inspiring and enlightening discussion- tune in now! EPISODE SUMMARY ...

Are you looking to improve your personal finance game and learn from someone who's been through it all? Then you won't want to miss today's episode! In this episode, we'll be talking to Michaela, a finance major who graduated in 2017 and has had a fascinating personal finance journey. From receiving piggy banks as Christmas presents as a child to starting her own blog dedicated to educating people about money management and investing, Michaela has learned a lot about managing her finances and...

Unhappy clients aren't exactly the best thing when it comes to owning your own business but, if you work in the services industry it is something that is bound ot happen. Here at Neat we have had over 240 clients since 2019 and out of those 5 have been unhappy. This is something most business owners don't like to talk about but, we understand that it is something that needs to be talked about. Tune into this weeks epsiode to hear our suggestions when dealing with this bump in the road. Want...

Today I am chatting with Lauren Chitwood the Co-Founder of a successful non-alcoholic spirits brand. In this epsiode you will hear us talk about some marketing efforts, how having a network is everything, difficulties she faced early on, and where they are seeing the biggest ROI. Stay tuned till the end to hear some major news about some great things in store for 2023. Be sure to check them out at https://spiritless.com/. Want to hear more? Tune in nect week for another epsiode of Served...

Last year wasn't the best for me but, i'm proud to say that doesn't mean it wasn't good for the business. Although I had a not so great year Neat thrived and doubled our revenue. Want to know how? Turn up this weeks episode to hear all the things that happened to make it our best year yet.  Wanna hear more? Tune in next week for another episode of Served Neat. If you would like to chat more my DM's are open! @Neat.Marketing Wanna schedule a free 20 min sales call? Click Below! ...

If you haven't heard of the Tarte Dubai trip you must be living under a rock because it is simply everywhere but, was that the goal? Was Tarte hoping to gain sales from this million dollar investment? Did they spend a million dollars or parnter with other brands? Was this all for brand awareness? The questions are quite possibly endless. Sit back and turn up this epsiode to hear some of my theories and thoughts behind this contraversal hot topic. Happy season three! Want to continute the...

What a year we have had here at Neat Marketing!  Hear me share about how my biggest high ended up turning into a low and how I handled it, how my health has been at its worst and best, how hard convos with letting team members go lead me to having such a great team currently, and MORE! Although it has been such an exciting roller coaster of a year, I couldn't be more excited to see what 2023 has in store! See you next year! Want to connect on social? Check us out at Neat.Marketing on...

In today's episode, I chat with Yuki and Noah from Plufl. This is the worlds first dog bed made for humans, I know sounds comfy right. You may have seen them in one of their viral tiktoks or on this season's Shark Tank. In today's episode they will discuss what it's like to work with your best friend, impostor syndrom, what you didn't see on Shark Tank, and so much more! Learn more about Plufl: https://weareplufl.com/ https://www.instagram.com/weareplufl/

There is nothing more important than building relationships with business. Find out how networking and being a kind human to others got me to where I am today within my business because that's right I wouldn't be where I am today without all the other people who have helped me along the way whether it be my team or clients. Turn it up and find out why this should be a staple tactic should be a staple within your buisness. Want to schedule a 20 min sales call? Check out the link below. ...