Today’s guest is Martin Macmillan, Founder and CEO of Pollen VC. In today’s episode, he talks about measuring the financial impact of UA spend.  In mobile marketing, ROAS has long been the go-to metric. However, a recent encounter that Martin had at a gaming conference revealed a critical blind spot—time. Two studios, seemingly comparable in ROAS, had vastly different realities.  In this episode, we take a closer look at the financial impact of UA activity - and the nuances around measuring...

Our guest today is Yevhen Tarasenko, a mobile growth strategist with more than 10 years of experience. He currently works with Fabulous as the ASO and Market Intel Lead. In this episode Yevhen unveils the intricacies of measuring the impact of ASO, guiding us through understanding ASO, deciphering data structures, exploring tools, distinguishing organic from paid traffic, and building custom dashboards for effective strategies. ** Check out the show notes...

Our guest today is Sami Biçer, Growth Manager at MagicLab.  In this episode, we'll embark on a journey into the world of ad monetization, focusing specifically on the topic of latency.  We dissect the intricacies that govern the time it takes for ads to load, unraveling the critical balance between user experience and revenue generation.  ** Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-monetization-sami-bicer-magiclab/ ** KEY HIGHLIGHTS 🎯 Precise Event...

In this episode, we dissect the impact of Black Friday on the gaming industry. We dig into the data from Sensor Tower to explore and understand the impact of Black Friday on games.  The revelation? Black Friday isn't about discovering new games; it's about existing players splurging on their favorites. As user acquisition costs soar, our advice to smaller developers is to ride out the storm, go easy on UA, and focus on maximizing revenue from current players.  How? Transform routine live ops...

 Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobile User Acquisition Show, we'll dive into a pressing question: Is mediation optimization still a viable strategy for ad revenue? ** Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-monetization-bozo-jankovic/ KEY HIGHLIGHTS 📊 While bidding is becoming a more and more prominent technology via which ads are served,...

Today’s episode is part of the Mobile Spotlight Series with Atishay Jain, Associate Director at Splashlearn as our guest. In this episode Atishay dives into the world of kids’ apps and the unique challenges faced when planning growth strategies for them. For example - how do you plan growth for an app with 0 IDFAs? Atishay explains how they’ve learnt to work around SKAN and brings us some amazing insights through his work with kids’ apps. ** Check out the show notes...

Our guest in today’s episode is Amy Monier, former Director of Product Marketing at Zynga and founder at Appspand, an app marketing agency for mobile startups. In today’s episode, she talks about how marketing and product teams can leverage and track user-generated referrals (UGRs) to drive new user acquisition. ** Check out the show notes here: https://mobileuseracquisitionshow.com/episode/user-generated-referrals-amy-monier/ ** KEY HIGHLIGHTS 🎯Finding a New Audience - Utilizing...

Our guest today is Joakim Achrén, a gaming industry veteran with a remarkable journey. He's the Founder of Elite Game Developers and General Partner at F4 Fund. Earlier, Joakim co-founded Next Games, which was later acquired by Netflix. With a ton of experience as both an operator and investor in the gaming world, Joakim has unique insights to share. In this episode, we dive into the current landscape of the gaming industry, the challenges faced by gaming startups, Joakim’s own journey - and...

Is creative testing on Meta always a good idea? Not necessarily, especially for accounts grappling with specific financial constraints, even if your favorite agency/thought leader/Meta bro is shouting from the rooftops about irresistible hooks and aggressive creative testing.  Dive into this episode as we dissect a compelling case study that highlights the often-overlooked complexities of introducing new creatives into campaigns. From algorithmic biases to budget limitations, we cover it all....

This episode examines the potential of SDK Ad Networks for subscription apps. With the continuing challenges with SKAN’s data obfuscation, it might be time to consider ad network platforms like IronSource, AppLovin, and Unity as part of your UA mix. In this episode, we share 4 reasons why we’re seeing these work and perform for many apps in our portfolio. ** Check out the show notes here: https://mobileuseracquisitionshow.com/episode/sdk-ad-network-subscription-ua/ ** Get more mobile user...

Today’s episode is an extract from our recent book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.’ We talk about 5 of the common mistakes marketers make - and ways to address them. If you’d like to dive into the practical implementation of MMMs(even if you have no coding experience), check out our book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.’  ** Check out the show notes...

In this episode, we dive into a common pitfall we’ve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean you’re paying 30-40% more than anticipated or that your campaign’s performance isn’t as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening – and what we recommend doing instead. ** Check out the show notes...

In today’s episode, we have a guest host - Virendra Shekhawat, Senior Mobile Marketing Manager at Rocketship HQ. Virendra has managed tens of millions in ad spend, while also leading the implementation of Media Mix Modeling (MMM) and Google Data Studio (GDS) dashboards to enhance our clients' insights. In this episode, Virendra walks us through the strategies for optimizing Unity performance, along with essential prerequisites for unlocking retention and ROAS campaigns. ** Check out the...

Our guest today is Jere Partanen. Jere is the Principal at Sisu Game Ventures, a seed fund focused purely on games.  Jere spills the beans on strategies for early-stage fundraising, making the most of funds, typical pitfalls games fall into, managing growth in a tough economy - and more. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/investment-gaming-company-jere-partanen/ KEY HIGHLIGHTS 📈 Milestones to consider before raising investments. 🔑Key metrics...

 Today’s episode talks about the topic of app store conversion rate optimization(CRO) - and goes into the 4 key elements of a CRO plan. This is a topic we cover in detail in our recent book The App Store CRO Playbook: How to skyrocket your app store conversion rate. Check out a link to the book here: https://www.rocketshiphq.com/playbooks/appstore-cro-playbook/ ** Check out the show notes here:...

Our guest today is Aayush Sakya, Head of UA at Earnin. Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career. He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him. In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more. Check out the show notes...

Today’s episode is the recorded version of our recent webinar on Using Generative AI Tools to Power Mobile Marketing Strategy. The panelists on this webinar were Saadi Muslu - Head of Content and Product Marketing at Singular, Naoka Watanabe - Manager of APAC, Creative Production at Liftoff, Eva Juretic - Growth Marketer at Pocket Worlds, and Peter Fodor - Founder & CEO at AppAgent. In this webinar, we discussed how AI tools were slowly making their way into the workflows in the...

In today's episode, we delve into the secret of generating effective and performant ideas well before you even need them.  We'll explore the shortcomings of traditional brainstorming, why the loudest idea isn't always the best, and how you can prepare for success by collecting and categorizing ads in advance. Through the lens of a recent case study with the game Million Lords, we'll reveal our approach that led to doubling profitable spending through creative testing and ideation.  You can...

Today’s episode is an extract from our new book The SKAN 4.0 handbook: A practical guide for marketers, which is a deep dive into all things SKAN 4.0. You can check out the book over at rocketshiphq.com/skan4-handbook. Yes there are a number of things changing in SKAN 4.0 - but it’s important to note that the underlying DNA of SKAN remains unchanged. The best way to contextualize that is by looking at not just what is changed but also what remains unchanged in SKAN 4.0.  Today’s episode...

Today’s episode is the recorded version of a webinar hosted by Singular and Rocketship HQ on Kickass UA in the Privacy Era. The panelists were:  Jayne Peressini, UA Consultant, Claire Rozain, Senior Manager, Ad Monetisation and UA at Carry1st, Philip Weiskirchen, VP Global Sales at Jampp, Gadi Eliashiv, Co-Founder at Singular and Shamanth Rao, CEO & Founder at Rocketship HQ.The panel was moderated by John Koetsier. We delved into concrete strategies for the long-term in a post-privacy...

In today’s episode, we have a guest host - Hafsah Chorghay, Senior Mobile Marketing Manager at Rocketship HQ. Hafsah has managed tens of millions in ad spend, and has also produced hundreds of  high performing UGCs for our clients, some of which have been in the top 1% of TikTok creatives.. In this episode, Hafsah walks us through our internal processes for using AI based tools that have resulted in top 1% creatives. Check out the show notes here:...

In this episode, we explain Apple’s soon-to-be-introduced privacy manifests, which could be the beginning of the end for fingerprinting/probabilistic attribution, which could seriously impact performance for advertisers that still rely on fingerprinting/probabilistic networks. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/privacy-manifests-death-fingerprinting-probablistic-matching/ ** Get more mobile user acquisition goodies...

Our guest today is Gessica Bicego. Gessica is currently the CMO at Paired. In this episode, Gessica talks about her experience with podcast ads as a UA channel. She tells us how to identify the right time to invest in podcast ads and also throws light on managing the intricacies of the messaging, the common mistakes made by advertisers, and much more. To learn more about this uncommon UA channel that can prove to be a win for apps in multiple genres, I highly recommend that you tune...

Today, we talk about when NOT to use LTV for decision-making. LTV is a useful tool in a marketer’s toolbox, but it’s not the only game in town. In this episode, we explain why. ** Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ltv-when-to-avoid/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog

In today’s episode, we describe how you don't have to be at the mercy of Google UAC’s black box targeting. We describe our approach, which we call the Precision Pinpoint Plan, and describe how you can recover a fair amount of control by putting in the leg work to take back some of the control, and to be able to do quite a bit of granular targeting. By the way: in our workshop series Mobile Growth Lab, we go deep into the inner workings of UAC, Meta, and everything you need to make your...