All You Need to Know About Manufacturing in Mexico and Its Logistics Think about all the manufacturing logistics and production processes moved from China to somewhere closer to home. Doesn’t it sound fantastic and much easier to have production costs and time reduced significantly if everything was moved to Mexico? Yes, Mexico! In this episode of the Page One Podcast, Luke Peters interviews Ryan Fernandez, the CEO and co-founder of BRH2 Plastics, a plastics injection molding factory based...

The Advantages of a Direct-To-Consumer Marketing and Selling Approach for Small Brands How can you scale your business with a solely direct-to-consumer approach? Having a unique product that has a competitive advantage coupled with an excellent online and offline marketing strategy is what will help you scale without involving a third party. In this episode of the Page One Podcast, Luke Peters interviews brothers Justin and Christian Arquilla, the co-founders of Gekks brand. Gekks is a...

How to Drive for Sales Teams’ Accountability and Distributor Sales with Bridget Lasada How are you driving for good sales leadership and accountability in your company? A great sales team is able to account for their progress and challenges with each other. In this episode of the Page One Podcast, Luke Peters interviews Bridget McCarthy Lasda, the Chief Customer Officer of King Juice Company- the owner of Calypso brand of lemonades, limeades, and teas. She’s a knowledgeable executive with a...

Understanding How to Sell and Succeed on Amazon with Jamin Arvig What does your performance on Amazon and other marketplaces look like? It is crucial for your business to be on the best fulfillment methods through a well-thought-out strategy for you to be successful in selling your products online. In this episode of the Page One Podcast, Luke Peters speaks with Jamin Arvig, a thought leader in the world of Amazon who has spoken on Amazon topics at many industry conferences. He is the...

How to Utilize the 4Cs Influencer Marketing Strategy to Create Winning Campaigns for Your Brand with Patrick Lynch How well are you utilizing influencer marketing to market your brand? Influencer marketing has proved to be very effective in giving results over the last few years and is budget-friendly compared to traditional marketing. In this episode of the Page One Podcast, Luke Peters speaks with Patrick Lynch, a professor of analytics and leadership for industry 4.0 at the Thunderbird...

Affordable professional-grade cookware – with Jonathan Wahl Episode Summary Do you have a passion for home cooking but can’t afford high-quality equipment? With Abbio, you can take your home cooking to the next level without breaking the bank. In this episode of the Page One Podcast, Luke Peters speaks with Jonathan Wahl about cookware, how he has managed to set his business apart from others, and running a successful Direct-to-Consumer business remotely. Jonathan is the founder and CEO of...

How to Build a Strong Brand Awareness and Effective Company Culture- With PackIt CEO Melissa Kieling What is more important for a new brand; massive revenue or brand recognition? Brand recognition goes a long way especially for a product-based company with an original product that’s looking to be noticed by retailers. In this episode of the Page One Podcast, Luke Peters speaks with Melissa Kieing, who is the CEO and founder of PackIt. PackIt is the world’s original freezable lunch bag that...

Perfecting the Art of Influencer Marketing- Justin Blaney Thinking of using social media to market your brand, how about influencer marketing? Influencer marketing is a fairly new industry yet ever-changing and important for getting your brand out there in front of thousands of potential customers. In this episode of the Page One Podcast, Luke Peters speaks with Justin Blaney about how businesses can approach and utilize influencer marketing as a form of advertising their products. Justin...

Buy, Don’t Build A Company- With Serial Entrepreneur Roland Frasier Are you thinking of selling your business or maybe buying a business to expand your investment portfolio? You can do so on the sidelines coaching the management team with strategy and still scale higher with the businesses In this episode of the Page One Podcast, Luke Peters speaks with Roland Frasier about company acquisitions strategies and how he manages to be a serial entrepreneur investing in multiple businesses....

How Select Brands Licenses Products with Prestigious Brands Plus the eCommerce Space After COVID-19 Do you want your product to be recognized and be competitive in the market after licensing? Then think of brands that will bring value and prestige to your product, not just any name. In this episode of the Page One Podcast, Luke Peters speaks with Bill Endres, the owner of Select Brands. Bill decided to leave a career at the executive level after 22 years and now develops private label and...

The Investment Market Status in 2020- with Bryan Piskorowski It is evident that 2020 has been a hard year for not only the US economy but also the global economy and many sectors have shifted in one way or the other. It is important to note that the current inflation no matter how small has had either long-term or short-term impacts on your investment portfolio.  In this episode of the Page One Podcast, Luke Peters speaks with Bryan Piskorowski on the current investment market and the state...

How to Make Sales on Your Website and Social Media Your business is currently doing well in sales on Amazon and other places like that, but your website isn’t making any sales, and you’re looking for ways you can improve it to start making those sales, right? Well, you will need a well-thought-out recipe to improve your website and possibly a social media campaign to get full benefits. In this episode of the Page One Podcast, Luke Peters speaks with Kevin Urrutia about social media...

Entrepreneurship 101: Practical Business Strategies by An Expert Did you know that you can achieve your 10 years of business goals in 6 months through merger and acquisition activities? Interesting, isn’t it? But before buying a business, you have to know how to organically grow it and provide value to shareholders.  In this episode of Page One Podcast, Luke Peters speaks with Neal Asbury about his manufacturing and exporting of kitchenware business. Neal is the CEO of the Legacy Companies,...

How to Monetize on Consumer Pain Points to Fund Your Business Does the idea of relying on your customers to fund your business seem appealing than relying on investors? This method has existed for a while now, but it is not widely used for it is deemed risky. In this episode of Page One Podcast, Luke Peters speaks with Rytis Lauris about his digital marketing company and how they’ve monetized their customer’s pain points. Rytis is the founder and CEO of Omnisend, a powerful marketing...

Transforming a Distressing Brand to A Successful One How do you take a distressed company and turn it into a profitable successful business? What best strategies should you use when doing a complete restarting and transformation of a brand? Transforming a brand from failure to success requires immense work, strategy, and patience from those who are willing to take the chance. In this episode of Page One Podcast, Luke Peters speaks with Matt Damman about his success in transforming a...

Understanding the Role of a Venturepreneur Have you ever wondered what a venturepreneur does? The combination of venture capitalist and an entrepreneur- helping mostly small emerging companies scale.  In this episode of Page One Podcast, Luke Peters speaks with Mark Thomann about his role as a venturepreneur who helps take small brands from $1 million to $100 million in revenue. Mark is an entrepreneur and venture capitalist who has a history of reimagining and relaunching iconic brands. He...

The Art of Purposeful Brand Storytelling. How do you communicate with your customers with the right messaging? How do you develop that trust relationship that keeps bringing them back? One thing all customers have in common is a pain point, and your product has to first solve it. In this episode of Page One Podcast, Luke Peters speaks with Ed Lynes on the importance of building a trust relationship with your customers using the right messaging. Ed is the founder of Woden, a strategic...

Larry Beger: Making Homes Smart with Smart Technology What does it take to grow a multimillion-dollar company in a billion-dollar industry? Imagine creating an ever-improving technological system that caters to the consumer and hence increased trust. In this episode of the Page One Podcast, Luke Peters speaks with Larry Beger, the CEO of Elexa Consumer Products. This is the company that offers the water leakage detectors system and valve controller, Guardian. He has been with Elexa since...

Adam Craft: Understanding Crowdfunding Product Launching What is the best way to launch your product- on Amazon or Kickstarter? Over the last recent years, these two platforms have become vital in launching products into the market. Crowdfunding (Kickstarter) is a great way to launch your product faster and gain customer feedback and loyalty. In this episode of the Page One Podcast, Luke Peters speaks with Adam Craft on how he successfully launched a product on Kickstarter and the journey...

Have you tried a more in-person consumer product testing over desk research? How is your product development process, do you keep the consumer in mind through the whole process? In this episode of the Page One Podcast, Luke Peters speaks with Shauna Lagatol, a 17-year CPG, food and beverage veteran, and the CEO at Spencer Trask & Co. She started her career in bioscience and now drives for business success. Listen in to learn how Shauna creates and drives a team from freelancers that...

Julie Walker: Strategies to Turn Your Retail Business Scorecard Green Is your buyer’s scorecard green? It is important to add value to your buyer beyond the product you’re selling which will lead you to gain influence. In this episode of the Page One Podcast, Luke Peters speaks with Julie Walker, she is a seasoned executive with 30 years of industry experience spanning brand management, shopper marketing, sales leadership, and multiunit retail operations. Before starting her own strategic...

How First-Generation Immigrant Jenny Zhu Created the Massive Triangle Homes Fashions from Scratch. In a business that deals with warehouses from India and China to manufacture their textile products, there has to be an incredible business model, right? In this episode of the Page One Podcast, Luke Peters speaks with Jenny Zhu about her home décor textile business Triangle Homes Fashions. She is a first-generation immigrant who has turned Triangle homes into a massive company in only 10...

How to Strategically Plan for The Rest Of 2020 in Every Aspect With COVID-19 In Mind. Hiring is sometimes where many leaders fail when they choose to delegate that process to recruiters when they should do it themselves. Leaders should also focus on the core and the people as a strategy to continue growing the business. Jeff Grogg is the founder and managing director of JPG Resources and has founded businesses in spaces ranging from athletic training to alcoholic beverages, in contract food...

How to Leverage Opportunities and Build an Authentic Brand Authenticity is something every new business should be striving for when branding. In the era of social media, your followers should translate to engagement and sales at the end of the day which is a good marketing strategy. In this episode of the Page One Podcast, Luke Peters speaks with Ryan Close, the founder, and CEO of award-winning intelligent hardware and consumer package good startup Bartisian. He is a former bartender,...

Rapid growth from 5 Business Acquisitions & Wayfair Growth during COVID  Innovation and differentiating are ways that ensure success in any industry and especially in an industry like homeware. These may include coming up with new designs and utilizing technology to the maximum. In this episode of the Page One Podcast, Luke Peters speaks with Steven Greenspon, the founder and CEO of Honey-Can-Do international. A leading provider of home storage, organization, garment care, ethnic...