Find out on today’s episode of Word on the Street, WTF a Campaign Success Manager is and meet Claudia Pharoah and Katie De La Cruz who can tell you all about it as they celebrate their 2 year anniversary with Street Agency. Both have been recognised on the BD100 and Claudia was shortlisted for The Alf Awards 2022 Rising Star Award. They live and breathe agency new business and marketing and are passionate about connecting brands with the agencies they need to succeed. Claudia and Katie are...

On today’s episode of Word on the Street, we bring you a shorter episode where Katie speaks to Kate Hutchinson, Founder & Managing Director of the award-winning events agency The Secret Event Service - An event management and consultancy business that specialises in the engagement and experience of event attendees through virtual and live events. Kate founded SES 18 months before the pandemic began, which ultimately changed the future of the company, as what they were first born to do...

On July’s edition of The New World of New Biz, Katie Street was joined by Cat Agostinho, Co-Founder of Imagen Insights, Tom Carter, Managing Partner of Operations at newly formed Creative CX agency, krow.x, and Alex Chatterton, Marketplace Business Development Manager at B&Q to share their insights on why building relationships is the solution to your sales problem. In this episode you will hear:  Utilising social and digital channels to build your networking opportunitiesNurture your...

On today’s episode of Word on the Street, Katie speaks to Laura Holme, Founder and MD of Ballyhoo Coaching & Consulting - A new business & marketing consultancy offering specialist support to communications agencies from: One-off consultancy projects, to a fixed-term contract with a flexible number of days per week or month, including maternity cover. Laura has been in the advertising sector in the UK for over 30 years, 10 in Client Services, and the past 20+ years of those heading...

How you can improve your sales and new business tactics, with Pagogh Cho, Chief Strategy Officer at Adcetera S6 Ep26. On today’s episode of Word on the Street, Katie speaks to Pagogh Cho, Chief Strategy Officer at Adcetera - A full-service digital marketing, advertising, and creative agency specialising in omnichannel content development and digital media. A self-described accidental creative, Pagogh has worked client-side in product marketing, digital transformation, and sales enablement...

On June’s edition of The New World of New Biz, Katie Street was joined by Andy Lambert - Senior Manager of Product Marketing at Adobe, Ed Knights - Head of New Business & Marketing at Born Social, and Dan Knowlton - Co-Founder & CMO at Knowlton, to share their insight on how to create more inbound leads with the power of social media.  In this episode you will hear:  Best practices for social strategyThe biggest social media mistakes & how to avoid themHow to create valuable...

Why email marketing is critical to your new business strategy, with Stephen Harlow, CSO at Sorpo S6 Ep24 On today’s episode of Word on the Street, Katie speaks to Stephen Harlow, Chief Sales Officer (CSO) at Sopro - A sales engagement platform, run by outreach experts.  With over 15 years sales and sales management experience, he has covered every aspect of the sales cycle from generating initial interest, to complex negotiation and closing. Stephen is a sales professional passionate about...

Building & Implementing a Winning Agency Strategy with Freia Muehlenbein S6 Ep23 On today’s episode of Word on the Street, Katie speaks to Freia Muehlenbein, Owner and Agency Consultant at Be Reyt Agency Advisory.     With more than a decade in operational leadership and strategic roles, she helps agencies understand their barriers to growth and translate them into simple action, and is a strong believer that a successful agency strategy needs clarity of direction and a focused approach...

Never underestimate the power of language, with Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity, S6 Ep22. On today’s episode of Word on the Street, Katie speaks to Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity - Super-specialists in creating tone of voice guidelines, copywriting and copywriting training. Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help business...

How to grow your agency with Founder, Katie Street and Managing Director, Dominic Brancaleone. We practice what we preach at Street and have experienced seriously fast growth since we were born just 3 years ago.  In this special bonus episode of WOTS, Katie Street our Founder and Host of this Podcast, and Dominic Brancaleone, Street MD explore the things that have aided Street Agencies fast growth and share ideas on how you can implement some of these strategies to help you grow your agency...

What changes do you need to make to become more profitable this year? On May’s edition of the New World of New Biz, Katie Street was joined by Andy Brown, Founder of etc Advisory, Marta Kowalska, Procurement Consultant at Booking.com, Mike Lander, CEO at Piscari, and Rob Sandbach, Managing Director at Indiespring to share their insight on how to price to win more new business. In this episode you will hear:  What pricing strategies brand procurement look forAre the days of retainers in the...

On today’s episode of Word on the Street, Katie speaks to Jess Tyrrell, Managing Director of Beyond. Beyond is an ideas company, using design and technology to create beautiful experiences that transform the world around us. With studios in London, New York and San Francisco, Beyond provide design and technology services to leading companies including Google, Facebook, Paypal, Mailchimp, Snapchat, Just Eat, PurpleBricks and the Royal College of Art. Beyond is part of the Next Fifteen Group,...

On today’s episode of Word on the Street, Katie speaks to Nick Whitnell, Founder & Lead Consultant of Daring Works. Daring Works is a strategic brand consultancy helping businesses to achieve, maintain and improve their B Corp status which can then be the foundation for using business as a force for good. Nick Whitnell is a purpose-led brand and marketing consultant and experienced B Leader. Nick is passionate about helping businesses deliver positive change and support meaningful growth...

On today’s episode of Word on the Street, Katie speaks to Co-Founders of Imagen Insights, Cat Agostinho & Jay Richards. Imagen insights enable agencies and brands to crowdsource qualitative and quantitative feedback, ideas and insights from a global Gen Z community within 72 hours, and have worked with brands such as PepsiCo, Sky, ITV, and Gymshark. Cat is an award-winning supporter and promoter of talent throughout her career, Cat’s mission is to continue to support young people and...

On today’s episode of Word on the Street, Katie speaks to CEO of Creative CX, Mark Pybus. Mark is a veteran in the technology consulting space, primarily focused on the strategy and delivery of digital products and services. He’s worked across the broad MarTech landscape and uses this experience to help businesses navigate the best approach to integrating capabilities and driving value from their investment in technology.  Although technology and data are the focus of most activities Mark has...

Over the past month, Katie Street has been joined by some inspirational female guests to celebrate International Women’s Day, not only did they share their career stories, but also amazing new business and marketing advice. On today’s special edition of Word on the Street, Katie rounds up some of her favourite pieces of advice from our female guests.  In this episode you will hear:  The importance of relationshipsCurrent trends you should be tapping into Overcoming fears and challenges as a...

Pitches aren't anything new to the agency world, but many of us still find the prospect of pitching extremely daunting, so we were joined by Holly Pound, Senior Marketing Manager at Depop, Kat Watson, Head of PR at Journey Further, and Jody Sutter, Owner of The Sutter Company, who shared their top tips on how to execute and win new business pitches. In this episode you will hear:  What growth brands like Depop and deliveroo are looking for in agency pitchesHow you can stand out in the pitch...

On today’s episode of Word on the Street, Katie speaks to business rebel, Em Huckstep. Em is a corporate dropout turned educator and business coach, who believes in empowering business owners to believe in their dreams and supports this shift in mindset with practical know-how. Em joined the podcast to discuss the story behind her business and overcoming the challenges faced by female business owners.  In this episode you will hear:  How Em went from corporate marketeer to rebel business...

On today’s episode of Word on the Street, Katie speaks to the amazing Pamela Brown, Chief Marketing Officer at Vodafone Smart Tech - the Consumer Smart Tech business. With 20 years of experience in the industry, Pamela has been responsible for leading global marketing strategies for notable household-named brands in the technology sector. In this episode you will hear:  Pamela’s work at Vodafone and her career history How technology can help empower women The importance of culture, clients,...

Our International Women’s Day webinar returned for 2022, and it’s not to be missed! We were joined by an incredible panel, Kathryn Jacob OBE, CEO of Pearl & Dean, Jas Bassi Head of Digital Experience & Solutions at Natwest, and Mia Powell, New Business Director at Lammas Park, to discuss sexism in the marketing and agency world. Looking for some inspiration on how we can create a more inclusive industry for women? Look no further! In this episode you will hear:  Our panel’s own...

On today’s episode of Word on the Street, Katie speaks to the amazing Tamara Littleton, CEO of The Social Element, a London based social media agency who offer genuine human connections through social media and simplify social media marketing, bringing calm to the chaos. They have worked with some of the world’s biggest brands including HSBC, Nissan, Oreos, Peloton, Keurig Dr Pepper, Smirnoff, and Visa to ensure their social media is creating genuine human connections with consumers. In this...

On today’s episode of Word on the Street, Katie speaks to the incredible Sarah Edwards, Marketing Strategist and Founder of Purple Banana Marketing - Part consultancy, part agency, existing to create a movement that shapes the marketing industry and changes the world’s perception of the power of marketing. Sarah was unfortunately made redundant whilst on maternity leave, this led her to starting her own business whilst also navigating motherhood.  In this episode you will hear:  Advice for...

Pat Durai is currently a Group Head of Procurement at Sky Group, looking after all corporate services categories. She has been in procurement, sourcing, and commercial roles for almost 15 years and has grown her career at various global roles at Barclays, GSK and Tata Communications across a variety of sectors.  Her current work related passion is sustainable procurement and the various green initiatives underway at Sky. In this episode you will hear:  What procurement trends to consider...

On this week’s episode of Word on the Street, Katie was joined by the inspiring Sedge Beswick, Founder and Managing Director of SEEN Connects, an award-winning influencer marketing agency focused on building genuine relationships between brand and influencer.  Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and...

Missed out on our first The New World of New Biz webinar of 2022? Fear not! We are back with another special edition episode of Word on the Street, where you’ll be able to catch up on the incredible insights from our webinar. We were joined by Adam Benzecrit, Founder of inflo.AI, Steve Harlow, Chief Sales Officer at Sopro, and Andy Lambert, Director of Growth at ContentCal, to explore the tools and techniques that are working for agencies right now!  In this episode you will hear:  How to...