In this week's episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sir Martin Sorrell, who is the founder of S4 capital – a digital advertising and marketing services company established in May 2018.  S4’s strategy is to build a purely digital advertising and marketing services business by integrating leading businesses in three areas: first-party data, digital content and digital media planning and buying. Before S4 capital, Sir Martin was the chief...

In this week's episode of Blogosphere: Serious Influence, we have a special installment. It is a panel discussion from this year's Blogosphere Festival all about diversity within influencer marketing campaigns without tokenism. The panel is hosted by Blogosphere's creative director Elaine Malone, and the panellists are Kemi Alemoru (of Gal-dem), Lottie L'Amour, Grace Victory and Jamie Windust.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Lewys Ball, known online as Looking for Lewys. Lewys started his YouTube channel as a child, and has been balancing uploading content with his studies - first at school and then at university - for around a decade. He has worked on many brand campaigns including Rimmel. Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sam Chapman, of Pixiwoo, and Phil Hughes, who is the COO of Gleam. Sam (one of the UK's first influencers) and Phil (a trained lawyer) have both been involved in the influencer space for more than a decade, and have first hand experience of brand deals, contracts, licensing and rights. Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to parenting influencer Matt Coyne, of Man vs Baby. Matt wrote a post about being a new parent on Facebook in 2015, which went viral. Since then he's built up an audience of more than 250,000, written two best-selling books and won parenting influencer of the year at the Blogosphere Awards 2019. Matt discusses the ins and outs of publishing, how the online world is at risk of becoming a...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Estée Lalonde, who is a lifestyle influencer, blogger and podcaster. Estée started out online nearly a decade ago and has worked with brands including Adidas and Lancôme. She has also collaborated and brought a jewellery collection with Daisy. And she was Blogosphere magazine's first ever cover star in 2013! Estée discusses how the industry has developed, how long-term creative...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Alex Carapiet, who is a Business Director at influencer agency The Fifth. The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as 'storytellers'. Alex has worked on many sides of the industry, but his first instance of influencer was in blogger outreach at his first job in PR. Alex discusses the surge...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Paul Sampson, who is the co-founder and CEO of music licensing platform Lickd. Paul has worked in the music industry for 14 years in all sorts of roles, and thus has a key knowledge of its licensing intricacies. He stumbled across the world of influencers four years ago and saw the challenges they faced accessing good music for their content, without getting copyright claims against them....

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Adam Ward, who is an influencer marketing consultant. Adam has worked at agencies including Cake, Dare and Hey Human, and specialises in influencer marketing strategy. Now consulting at Tailify, he has a keen interest in creative and data, and illustrating what the return on investment of influencer marketing can be. Adam discusses the budgets being invested into the influencer space, why...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Grace Beverley, the 22-year-old  Founder and Director of both TALA and B_ND, two brands quickly making their mark on the fitness and fashion industries.   Grace started her career on Instagram, where she ran a fitness account showcasing her exercise routines. The account grew quickly and she released a series of fitness guides for her audience, the success of which helped her to fund...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Lucy Luke (née Skinner), who is Strategic Partner Manager: Entertainment & Creators at Facebook.  Lucy has worked for Facebook since 2015 - and before moving to the entertainment and creator team, worked within the Facebook news team. Lucy discusses Facebook's new creator pages, monetisation, the relationship between the Facebook and Instagram team, and predictions for the influencer...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Zoe Crawford, who works across Brand Partnerships and Events at media agency The7Stars. After working at a start-up and seeing the impact of influencers, Zoe has seen the industry develop and believes that 2019 will see the coming of age of influencer marketing. Zoe works with a range of clients on influencer marketing including Iceland and Deliveroo.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Amie Shearer, who is Head of Influencer Marketing at Mumsnet. Amie has worked in the industry since 2011, but actually started her first blog all the way back in 2006. At Mumsnet, Amie has worked with many brands on influencer campaigns including the Mumsnet x McDonald's collaboration - which won the Blogosphere Food Influencer Brand Campaign of the Year at the #BlogosphereAwards2019.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to the influencer Vix Meldrew. Vix has been blogging since 2014 - covering lifestyle content. In 2018, she got to the point where she was able to quit her job as a teacher and blog full-time. In addition to brand deals, Vix has built up an impressive number of e-courses. She also does one-on-one blog coaching. Vix is vocal on the importance of diversifying your income, and also dispelling the...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rahul Titus, who is Head of Influence at Ogilvy. Rahul has worked in the Influencer industry since 2010 - both in marketing and talent management roles. He has worked with influencers on campaigns for Ogilvy clients including Bacardi, TK Maxx and Vans. 

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to the influencer Katie Snooks. Katie has been blogging since 2009, and has worked with numerous brands across her social channels, which include Instagram, YouTube and, of course, her blog. She has also worked on the other side of the industry. In 2012, she joined Gleam Digital (as it was then known) and helped create content for brands' feeds. Katie is renowned for her relatability, and...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nik Speller who is Head of Campaigns at the aptly-named Influencer Agency - Influencer. Nik has a career history that spans across data, digital publishing and a bit of blogging. After joining the agency world, he worked across influencer marketing at Havas before becoming a member of the Influencer team (which is co-founded by Caspar Lee) last year. Nik, who is known for his strong stance...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Steph Yeboah who has been part of the social media world for more than a decade.  Steph, whose blog is called Nerd About Town, uses her online platforms to share her life, with a focus on plus-size fashion.  Steph has also worked on the other side of the industry and organised influencer campaigns herself. Alice and Steph discuss creating influencer campaigns, diversity and the true body...

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Dom Smales who is Founder and CEO of the digital-talent management company Gleam Futures.  Dom founded Gleam in 2010 and it was the first influencer talent management company in the UK. The business now has offices in LA and Sydney, too. Gleam's UK talent include Zoe Sugg, Jim Chapman and Mrs Hinch. Alice and Dom discuss the industry's evolution, noise in the marketplace and _that_...

In this week’s episode of Blogosphere: Serious Influence, Blogosphere’s founder Alice Audley speaks to Tom Cornish who is Influencer Marketing Director at Wavemaker. Wavemaker is the second largest media agency network in the world, and its influencer division works on a very data driven approach - including a guaranteed engagements model. Alice and Tom discuss data, examples of successful influencer campaigns and the potential automation of the industry.

On Wednesday 30th January, we brought our podcast - Serious Influence - to a live event. Under discussion was - 'What makes a great influencer campaign in 2019?' The panel was hosted by Blogosphere's founder Alice Audley and the panellists were - Sara Tasker (Me and Orla - Influencer), Rupa Shah (HashtagAd founder and ASA regulations expert), Kat Perriam (Head of Influencer Marketing, Google Hardware), Nik Speller (Head of Campaigns, Influencer) and Danny Defreitas (Influencer).

Delighted to announce that we will be taking our podcast, Serious Influence, LIVE! The event, which will focus on the business side of the industry- the nitty gritty of budgets, social platform trends, what agencies are looking for in influencers they work with etc - will be on the 30th January in London. Tickets for Serious Influence Live have gone, well, live!  Visit https://www.blogosphere.biz/event-calendar/serious-influence-live/ to grab yours and find out more...

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nic Yeeles, who is the co-founder and CEO of technology company Peg. Peg is a business designed to streamline all aspects of influencer marketing - from finding which influencers to work with to reporting on the return on investment of campaigns. Nic first became involved in the influencer industry back in 2012, when he worked for Simon Cowell's company Syco on YouTube content. Alice and Nic...

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rupa Shah, who is an influencer marketing regulatory consultant. Rupa founded her business Hashtag Ad in 2017, after working at the ASA (Advertising Standards Authority) for 13 years, and advises brands and influencers on best practice when it comes to disclosing sponsored content. Rupa also runs the Facebook group 'The Secret Regulator', where she offers easy to follow tips on compliance to...