We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years. A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, or enabling it It can have a huge impact on your team and their effectiveness. And during the...

Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion.  Founded in 2017 they are selling via their Shopify store and wholesale. They have rescued 238,000 yards of fabric and 8,100 square feet of leather. In this episode we discuss: Why excessive textile materials pose a challenge for charities and...

Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store. In total they did sales of just under 10 million euros in 2022 about half via the eCommerce store. In this episode we discuss: How does Dedicated communicate their sustainability efforts?What is the significance of their "Plant Friday"...

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots. In this episode we discuss: Creating the Minimum Lovable ProductThe impact of customer reviews play in...

Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current set up is a fully custom eCommerce store doing over $25million per year. In this episode we discuss: Building a custom website and operating within healthcare regulationsThe significance of the LensDirect brand namePatience versus impatience in businessLensDirect's offerings and...

Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech are a 6-figure retailer and are currently doing double last year’s sales. In this episode we discuss: Incorporating political and social issues into the brandHave a strong presence on special occasions or holidaysThe impact of mindset on Stacey’s business growthWhy you need good people in a business for it to grow Time...

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak. A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group. In this episode we discuss: How do you determine your top customers?How does Frank and Oak communicate their sustainability practices to their customers?Lessons from a brand strategist and consumer...

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.  In this episode we discuss: Peer-to-peer models with returns and secondhand products in the fashion industryHow can you create a personalised shopping experience AND be sustainable?What are the benefits of using video content in Facebook ads?Improving sustainability practices in product...

Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire. In this episode we discuss: How does the concept of "Moneyball" apply to recruitment?How can smaller, lesser-known brands compete for talent?The advantages and disadvantages of dividing specialisms within a teamThe pros and cons...

Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online. In this episode we discuss: The impact of pre-loved clothing on the fashion industryWhat role do Influencers play in selling...

Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book: ‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’. In this episode we'll be diving into some of the key takeaways from his new book: What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?How do the six core principles...

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range. In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’.  We explore having a vertically integrated approach in the manufacturing industry and the impact...

Welcome to one of our famous expert mash-up episodes! We have ten brilliant guests sharing their key insights from the exciting world of generative AI and how it is revolutionising the eCommerce landscape.  I asked each of them to answer this question: "What is your favourite way that AI is helping eCommerce brands right now?" We'll explore how you can incorporate generative AI into your business and marketing, and how it is improving the customer experience and streamlining back office...

Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year.  Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversity and tree planting, and its successful ambassador program.  The conversation also touches on...

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.  This time it's Lucie Harrild from comhla episode 449. In this clip, Lucie unpacks how and why educating her customers is a core part of the growth plan for comhla. LISTEN TO THE FULL EPISODE HERE https://ecmp.info/449 This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Lucie Harrild is the founder of comhla, a one-stop shop for sustainable fashion built on Shopify. Lucie shares the initial challenges of pitching her idea without a visual representation and how she decided to create a website early on to showcase her concept.  The focus of Lucie's business is on demonstrating behaviour changes in sustainable fashion such as repairing, upcycling, and buying and selling pre-loved items. She aims to show that sustainable fashion can still be beautiful without...

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.  This time it's Laura Harnett from Seep episode 448. In this clip, Laura explains how Seep are building their community via these 3 Steps Great customer serviceInfluencer engagementEducation LISTEN TO THE FULL EPISODE HERE https://ecmp.info/448 This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels.  We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration.  We also touch on the debate around subscription...

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.  This time it's Alessandro Di Trapani from Grub Club episode 447. In this clip, Alessandro shares his two key tips for any eCommerce brand who wants to win a big wholesale account.  LISTEN TO THE FULL EPISODE HERE https://ecmp.info/447 This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building.  He highlights the company's focus on brand messaging, effective communication, and finding the optimal mix between customer need and shipping frequency in a subscription business.  Alessandro also emphasises the use of cohort analysis in understanding customer behaviour and...

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.  This time it's Laura Crawford from Mama Bamboo, episode 446. In this clip, Laura shares her three marketing strategies for customer loyalty, including referrals and influencer marketing.  LISTEN TO THE FULL EPISODE HERE https://ecmp.info/446 Enjoy! Chloe This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand. Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint.  She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.   In this episode we discuss: Tips to achieving B Corp certificationThe benefits of using Shopify for its...

In this episode we find out how a sustainable denim brand is fighting against fast fashion. We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people.  We cover some big topics in the eCommerce world! The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity.  In this episode we...

Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse clearance events for 20 years. Katy specialises in helping retailers turn remnant or returned stock into cash, while protecting their core brand values. Two years ago she launched Finders Keepers Club to bring the same concept online. The Finders Keepers Club operates via a Shopify store and already has over 10,000 members and is doing at least 2 sales...

Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify. She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in the fight against climate change. In this episode we discuss: How brands can provide carbon neutral options to customersCarbon offset credits Why...