Episodes
Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here...
Published 05/31/24
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Evan Lindsay (https://www.instagram.com/evanclindsay/) to discuss how he acquires MADabolic (https://madabolic.com/) franchises for free and makes them profitable - all from his home in the Cayman Islands.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here...
Published 05/24/24
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mick Breuckner from Annex Sports Performance (https://www.instagram.com/annexsports/?hl=en) to break down his business model and how clear vision from day 1 helped him grow into running a 7-figure gym specializing in overhead throwing athletes.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the...
Published 05/17/24
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Pete Dupuis (https://www.instagram.com/pete_dupuis/?hl=en) from Cressey Sports Performance (https://www.instagram.com/cresseysportsperformance/?hl=en) to talk about the simple marketing strategy that doubled Pete's revenue. This strategy can help gym owners like you make more money, too.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin...
Published 05/10/24
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Daniel Davidson from CrossFit Main Line (https://crossfitmainline.com/) to chat about his unique approach to growing his member base through strategic acquisitions.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you...
Published 05/03/24
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Dan Purington from Woodslawn Fitness (https://crossfitwoodslawn.com/) about his unique approach to running a CrossFit affiliate that brings in $50k per month.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss...
Published 04/26/24
In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez talk with Sam Tooley (https://www.instagram.com/coach.samtooley/) from Alpha Fit Club (https://alphafitclub.com/) about his impressive journey from unpaid coach to earning $250k on Instagram, then to running gyms with $360k in profits, and finally, franchising a boutique group fitness studio that's generating 7-figures.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday,...
Published 04/19/24
In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Haylin Alpert from Core Principles Personal Training (https://www.coreprinciplespt.com/). They dove into the unique business model that’s helping Haylin earn $300k from a space under 600 sq ft.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here...
Published 04/12/24
John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Chris Travis from Seattle Strength & Performance (https://www.seattlesp.com/) to talk about the nuances of staffing and different approaches to compensating coaches.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss...
Published 04/05/24
John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Dai & Lisa Palmer from Gas Station Fitness & Nutrition (https://www.instagram.com/gasstation_fitness/) about their successful lead generation process. This strategy is generating an impressive 300 leads a month for both of their CrossFit gyms.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness...
Published 03/29/24
In this live episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined again by Mark Fisher (https://www.youtube.com/c/markfisherhumanbeing) from Mark Fisher Fitness (https://markfisherfitness.com/). Together, they talk about effective strategies for growing a gym and running a successful fitness business.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the...
Published 03/22/24
In this live episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with James Pratt of Pratt Personal Training (https://www.instagram.com/prattpersonaltraining/) to talk about marketing strategies that have helped James get 650 members.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so...
Published 03/15/24
In this live episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Emily Strasfeld of Mark Fisher Fitness (https://markfisherfitness.com/). They break down the simple 3 step process that's helped Emily sell millions in gym memberships, even without previous sales experience.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry....
Published 03/08/24
In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Mike Bouranis (https://www.instagram.com/thestokedbrogi/) from Stoked Athletics (https://www.stokedathletics.com/). They discussed how Mike's used in-person events to grow his gym and get hundreds of leads for cheap.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry....
Published 03/01/24
In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Emmy Simpkins (https://www.instagram.com/simpkins_emmy/) from SYST[EM] Athletics (https://www.instagram.com/system_athletics/). They talk about the common mistakes gym owners make in business partnerships and the right ways to approach them.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the...
Published 02/23/24
John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Chris Cooper (https://twobrainbusiness.com/) to talk about his latest book, 'Millionaire Gym Owner.' Chris wants to show gym owners how to use their income to build real wealth. The book is full of strategies and real success stories from 14 gym owners who made $1M net worth.
You can download it for FREE on Kindle until Feb. 16. Get it here: https://www.amazon.com/dp/B0CTKNP5VD
P.S. If you like the show,...
Published 02/16/24
John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Meglio (https://www.instagram.com/joemeglio567/?hl=en) from GameChanger Fitness (https://gamechangerfit.com/). Joe, who is on track to open 12 locations, shared the systems and processes that helped his small group personal training gyms reach $3M in revenue.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money...
Published 02/09/24
In this live episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Devin Gage (https://gagestrengthtraining.com/) and Jeff Schumacher (https://engagepersonaltraining.com/), where they discuss the acquisition of a struggling gym at equipment value. Devin and Jeff plan to turn the gym around, marking it as their sixth location opened in the past 18 months.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John...
Published 02/02/24
John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Tim Carroll from 908 Athletics (https://www.instagram.com/908athletics/?hl=en) to talk about building a profitable CrossFit business, buying gym real estate, and how creative partnerships led to multiple tenants covering Tim's million-dollar mortgage.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the...
Published 01/26/24
John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Daniel Chaffey (https://www.instagram.com/dc1andonly/) of CrossFit Louvre (https://crossfitlouvre.com/) to talk about the systems and processes behind running the biggest chain of affiliates in the world.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here...
Published 01/19/24
John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), for round two of the 2023 Gym World Worldwide Worldwide Recognition Awards.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't...
Published 01/12/24
John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), to share the nominees of the first ever Gym World Worldwide Worldwide Recognition Awards. They highlight the top guests and concepts featured on Gym World in 2023.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money...
Published 01/05/24
John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Cassie Day (https://www.instagram.com/cassiedayyy...) for a deeper dive into her killer content strategy that sells $85k/mo in training on Instagram.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show...
Published 12/29/23
John Franklin (https://twitter.com/johnisbuilding?la...) is joined by special guests, Mark Fisher (@markfisherhumanbeing) and Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en), to talk about the risks associated with franchising. They highlight why understanding these risks is important and how making the wrong choices can lead to heavy financial losses.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of...
Published 12/22/23
John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Riggio, the founder of Varsity House Health & Performance (https://www.instagram.com/varsityhouse/?hl=en). Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin...
Published 12/15/23