Episodes
What does it take to get consistent monthly revenue? How do you not only get but stay fully booked so you have consistent revenue? The answer - a marketing plan and a marketing system in place, a process. And I've developed my system called the Client Accelerator Framework. I have used this myself to grow my business and this is what I've taught my clients, and this is how I take people from not being fully booked to fully booked with one-to-one clients with a wait list in just 12 months...
Published 03/30/23
“Choose your hard” This is a phrase I love and which I owe full credit to one of my previous coaches and biz buddies Gemma Gilbert for introducing me to this. I still use this when doubting things and stalling in action taking, and I will often ask this of my clients. As humans, we are oddly happy to stay in the status quo, even though it may not be our happy place. Why do we do that? Well that’s what we are talking about in today's episode. I believe that everything in life is a choice,...
Published 03/23/23
The Online marketing space has become increasingly busy in the last 10 years, and no more than now in 2023!  Our audiences have become more switched onto marketing strategies and tactics that were once highly effective.  It has become hard to stand out in this noisy space, so how do we really do that?  One thing is key: Let us be more  Marmalite…and less Vanilla! Today I’ll be talking about how to stand out in this noisy online marketing space, by ditching our need for people pleasing and...
Published 03/16/23
Today let’s hear about one of my clients who successfully went from 0 business income to closing her first 2 clients and making a 2x ROI in just 6 months! Rita had been struggling for the past 2 years in her business. After working with her first coach to put the structures in place to run her business she'd hoped then that the clients would just come (a bit like Kevin Costner in the film Field of Dreams)...only they didn't. Rita then invested in a second coach who worked on her marketing...
Published 02/02/23
It’s 2023! I know you are tired of the blah, boring, vanilla-like marketing. As we go ahead with the new year, let’s have fun, exciting, and fresh marketing ideas unlike before. Today we have Niki Hutchison and Abi Sea of Adventures of Marketing as our podcast guests! We want the 50 Shades of gray version of marketing, and that's what the Adventures in a marketing event that Nikki and Abby are here to talk about today. It's all about taking your marketing from being blah, boring and vanilla...
Published 01/26/23
“You can’t market without social media” Have you ever heard of this? A lot of people think that they can’t market without social media, maybe you’re thinking about it too. If you’re in the camp of “I don’t believe marketing without social media is something that can be done!” this episode is for you! In this episode, you will learn The Brain and Neuroplasticity Confirmation Bias The Story of the Corn Field Neuroplasticity Looking Through Numbers for Evidence Get connected with Viv 21...
Published 01/19/23
There are many different ways to scale your business! One of my favorite topics to discuss is collaborations and tapping into borrowing. Other people's audiences to grow your own. It is definitely the fastest way to grow your audience in the early days of your business. In this episode, I'm talking all about how to scale your collaborations within your business so you can continue to grow your business week on week, month on month, and year on year. Because you are one person and there...
Published 01/12/23
Today, let's talk about leveraging, networking, connecting, and collaborating to elevate your brand awareness. What do I mean by that? Let's figure out how to increase your visibility, establish your authority, grow your audience, get referrals, save time and save money. That's what this episode is all about! I am joined by the fabulous business strategist, Lynn Neville. Now Lynn is a business strategist and multi-passionate online business owner specializing in lead generation, content...
Published 12/08/22
Today let's talk about the whole six-figure thing It is one of those numbers that gets banded around in the online business space all the time, like some milestone. In this episode, I am talking all about how to scale, and how to grow to six figures without having to post any organic social media content. How do we do it? How do we achieve that? Let’s find out as today you will learn Pricing and Capacity Lead Generation Systems (SOPs) Discipline and Commitment
Published 12/01/22
What do we mean when we talk about positioning?  Well, fundamentally, it is the question of what position do you occupy in the minds of your ideal clients?  Why would they work with you versus other people who do what you do if you don't get your positioning?    It's really hard to become known and you will have to do a lot more legwork in your sales calls. In this episode, we are talking about positioning, so how to actually position yourself in the marketplace so you stand out amongst...
Published 11/24/22
In this episode, we are talking about how to get your very first three clients, or if you've worked with one or two clients, those next three clients. Why? Because it's when you start working with clients that the magic starts happening. You get that momentum, get into the flow, and start getting more clients. So let's dive straight into this Quicky episode on how to get those first or next three clients if you are early on in your business. In this episode, you will learn: How to get the...
Published 11/17/22
Previously we’ve talked about how to actually achieve your goals by tracking your data to really be aware of what's going on. But what if you’re just seeing zeros? And you know that the cause might be you… because you’re not taking the actions. So today let’s talk about what’s ACTUALLY stopping you from taking the action that you need in order to achieve your goals. In today’s episode, we will talk about the difference between procrastination and creative avoidance, and how it may be the...
Published 11/03/22
I often hear people saying… “I am not hitting my goals” “I have not brought in the revenue that I want” “I have not brought in the number of clients that I want” I have been there and done that! So If you are not hitting your revenue goals and booking the number of clients that you want every single month, then I'm gonna give you this one really simple thing to do every single week religiously that will absolutely help you transform the action that you're taking to achieve your goals. ...
Published 10/27/22
The question remains: how does one with a minimal audience build offline connections, in an aligned way outside social media? This is a question that one of my wonderful listeners emailed in after listening to the episode about my 1 year anniversary without social media. So let’s dive in and answer this question! In this episode you will learn: Where to start Where to post your opt in - Offline vs online! what's the difference Keeping them in your world after opt in.
Published 10/20/22
A year without social media… wow! Time has flown so fast When I said I was leaving social media, a lot of people were interested and were watching with eager anticipation to see what happened and to see if they wanted to follow in my footsteps. So it's only fair that I share what that journey has been like. Instead of doing this as a solo episode, I decided I'd bring in my friend Colette to interview me and ask those questions that you guys submitted that you were interested in finding out...
Published 10/13/22
Have you ever imagined having a fully booked calendar with hot new leads every week? Wouldn’t that be freaking amazing? Although, here’s the thing…. It’s only amazing IF they are your ideal clients! How are you qualifying those people before you get them on a call? Because you don't wanna waste your time. Your time is one of your most precious commodities or your most precious commodity as a business owner, but it's also respecting and valuing the time of your prospective clients. In this...
Published 10/06/22
How do we price our services? A problem many people have is the work on an hourly rate….they look at it as this is what it is per session and that seems too much. But don’t think about the cost per session, think about the ultimate result and transformation you are helping clients achieve. In this episode, you’ll learn: The 2 ways to price your services How to feel confident in our pricing How to get prospective clients to see the value and that our price is totally worth it.
Published 09/29/22
Is it possible to get from 0 to 10k recurring months in just one year? It definitely is! When I started working with my client Jenny she was feeling fed up and miserable because her business was not taking off. She was trying to persevere through social media because that is what she has been told to do to market her business. But she was getting nowhere In today’s episode, I invited my client Jenny to share her journey of working with me over the past 12 months including the results that...
Published 09/22/22
Ever wondered what’s the number 1 sales saboteur? I absolutely believe that it is the story we tell ourselves! It is around our self-belief and how we hold ourselves when things are not going well. In this episode, I will talk about how the story we tell ourselves, that we don’t sometimes realize is stopping us from taking action. I will share a story of a client of mine who had encountered this saboteur herself and how it was solved. So let’s dive in, and untangle what is going on here...
Published 09/15/22
“Why will nobody buy from me? What am I doing wrong?” Every single week, I have this conversation with my prospective clients and the people who are new to working with me. I have been there myself and have asked myself exactly the same question. It is important to understand why people are not saying “yes” to your business because without those ‘yes’s you don’t have a viable, sustainable business and that is what we want and need as entrepreneurs and business owners. In this episode, you...
Published 09/08/22
It is the end of summer break for us here in the UK. Some of us had just been back from vacation with our family - and are now gearing to get back into work. But the thing is that after having a chunk of time off over summer or a disrupted work pattern (especially those parents out there), getting back into work can be tough. The problem here is though that when we lose our focus we drop the ball on something. This is my longest time away from my biz so far. I take summer off every year but...
Published 09/01/22
How do you keep the belief when you are not seeing tangible results? I’ve been there and it IS hard. When you are not seeing new leads coming in, new email subscribers, people turning up to your workshops or challenges, when you’re not getting new clients, when you are not getting new enrollments and when you are just not making the money you need and want to be making to sustain yourself. This is especially hard for new biz owners and this is something I’ve wanted to talk about for quite...
Published 08/25/22
“Facebook ads are the golden bullet of marketing!” You’ve probably heard of that before, many biz owners think of facebook ads as a sure-fire way of bringing people into our business. But that’s not necessarily the case, especially since the IOS changes that came in from September 2021. Today’s episode of Marketing without Social Media is not the ordinary type. We have a different theme today as we are joined by Sophie Griffiths, a digital marketing strategist and a Facebook ads Manager....
Published 08/11/22
As entrepreneurs our goal is to become highly effective at what we do in business. We do this so that we can become effective at marketing so that we can have a sustainable and profitable business, bring in consistent leads (which is the lifeblood of our biz!!) and do more of what we love in business! However, the big challenge of most biz owners right now is lead generation. Getting new people to: Become aware of you Be interested enough to sign up to hear from you every week. In this...
Published 08/04/22
It's estimated that up to 1 in 5 people are 'neurodistinct' in some way. Autism, dyspraxia, dyslexia, ADHD, and other neuroidentities are all becoming increasingly well-known and understood by the public. Neurodiversity and neuroinclusion have had a rapid increase in awareness in the last 10 years, in fact in the last 2-3 years and I think this is awesome as it means more support is been put in place for ND people. But here’s the thing… there are a lot of ND biz owners investing in courses...
Published 07/28/22