Join Nate Matherson as he sits down with Billy Broas for the twenty-sixth episode of the Optimize podcast. Billy is a copywriter, marketing consultant to top entrepreneurs, teacher, and creator of the famous Five Lightbulbs messaging framework. He left a career in the energy industry to become a solopreneur and hasn’t looked back. In this episode, Billy and Nate provide a comprehensive conversation about product messaging through the lens of The Five Lightbulbs Framework. Billy dissects each...

Join Nate Matherson as he sits down with Eli Schwartz for the twenty-fifth episode of the Optimize podcast. Eli is the best-selling author of Product Led SEO, a co-host of the Contrarian Marketing Podcast, and a growth/SEO consultant who has helped drive hundreds of millions of dollars in annual revenue for companies like Tinder, Coinbase, WordPress, Faire, Gusto, and more. In this episode, Eli and Nate dive deep into the world of organic search as the pair discuss the current environment of...

Join Nate Matherson as he sits down with Ethan Smith for the twenty-fourth episode of the Optimize podcast. Ethan Smith is the Founder and CEO of Graphite, a premier SEO and growth marketing agency. Ethan has served as a strategic advisor to MasterClass, Upwork, Notion, Ticketmaster, Neiman Marcus, BetterUp, and Honey. He is recognized as a leading SEO and growth marketing expert and regularly speaks and publishes in VentureBeat, Market Watch, and INC. In this episode, Ethan and Nate jump...

Join Nate Matherson as he sits down with Kevin Indig for the twenty-third episode of the Optimize podcast. Kevin Indig is a Growth advisor and angel investor who helps the world’s market leaders define and evolve their Organic Growth strategy. He previously led SEO and Growth for Shopify, G2, and Atlassian. Once a week, Kevin sends an email with Organic Growth strategies and case studies to over 10,000 subscribers called The Growth Memo. He also co-hosts the Contrarian Marketing podcast with...

Join Nate Matherson as he sits down with Mike Haney for the twenty-second episode of the Optimize podcast. Mike currently serves as Editorial Director for Levels, an early-stage startup trying to help solve the metabolic health crisis with smart tools and strong editorial. Mike has been in the content and technology space for more than 20 years as an editor, designer, strategist, and founder. In this episode, Mike and Nate talk about the evolution of content strategy as a brand or company...

Join Nate Matherson as he sits down with John Collins for the twenty-first episode of the Optimize podcast. John is a content marketing consultant who partners with startups and corporations to build or reignite their content programs. For this episode, Nate discusses the survey results of data compiled by John and Nigel (Organic Growth) so that all content and SEO professionals can improve their workflows, KPIs, content structure, value propositions, and CTAs. John and Nate cover a variety...

Join Nate Matherson as he sits down with Alyssa Corso for the twentieth episode of the Optimize podcast. Alyssa is the SEO Manager at Nourish. She specializes in content SEO and helping healthcare companies increase their traffic and search visibility. In this episode, Alyssa and Nate discuss the intricacies of optimizing content structure, with an emphasis on outlines, headers, internal links, and structured data. Alyssa also shares her experience with Programmatic SEO, providing an overview...

Join Nate Matherson as he sits down with Ronnie Higgins for the nineteenth episode of the Optimize podcast. Ronnie Higgins is the Director of Content at OpenPhone and has worked for brands like Eventbrite, Udemy, Hopin, and more. Ronnie uses his film and broadcast television background to craft multimedia content strategies that build strong brand affinity and fuel sustainable revenue growth for the companies he works for and advises. In this episode, Ronnie and Nate discuss the advantages of...

Join Nate Matherson as he sits down with Meagan Morris for the eighteenth episode of the Optimize podcast. Meagan is the Director of Content and SEO for Leafwell. Meagan has worn many hats in the digital world, from Yahoo! and Metro US to Hearst Magazines and Hurrdat. This episode covers a variety of topics important to developing a content channel that is resilient to algorithm updates, establishing trust with your audience, and developing site authority organically. In this episode Meagan...

Join Nate Matherson as he sits down with Nathan Gotch for the seventeenth episode of the Optimize podcast. Nathan is an SEO professional with over 10 years of experience, and the founder of the #1 SEO training program in the world, Gotch SEO Academy. He’s also the author of the forthcoming book, The SEO Entrepreneur, releasing October 2, 2023. In this episode Nathan and Nate venture into the world of local SEO, breaking down key concepts, technical SEO tips, and common pitfalls. Beginning...

Join Nate Matherson as he sits down with Ash Read for the sixteenth episode of the Optimize podcast. Ash has spent more than a decade building audiences for startups through content and SEO. He was previously head of content at Buffer and an early marketing hire Wayflyer. Now, he’s building a portfolio of niche media brands (including Living Cozy which was just acquired) and occasionally consulting to help businesses scale content and connect with customers. In this episode, Ash and Nate...

Join Nate Matherson as he sits down with Camille Ricketts for the fifteenth episode of the Optimize podcast. Camille is the Operating Partner focused on all things marketing, brand, and communications for Emergence Capital, the longest-standing venture firm focused on B2B software. She’s also known for being Notion’s 10th hire, joining Notion as the first marketer when the team was just 10 people, and running content and marketing for First Round Capital, where she founded and built First...

Join Nate Matherson as he sits down with Rebekah Edwards Le for the fourteenth episode of the Optimize podcast. Rebekah is the co-founder and CEO of Clara, a boutique content and SEO agency focused on producing high-quality content for B2C brands in the health, wellness, lifestyle, and coaching industries. Rebekah has been in the content marketing space since 2014 and partnered with brands including Ask the Dentist, Ancient Nutrition/Dr. Axe, Surely Wines, PrimeHealth, and The Real Food...

Join Nate Matherson as he sits down with Nam Le for the thirteenth episode of the Optimize podcast. Nam is a a growth specialist with a specialization in SEO and Organic Growth, based in San Francisco California. He is currently the Senior Growth Manager leading SEO/Organic Growth and Website Strategy at Rippling, with previous experience at Wayfair and SnagAJob. In this episode, we navigated a wide range of content and SEO strategy topics for both B2B and B2C. Over the course of the episode...

Join Nate Matherson as he sits down with Anja Simic for the twelfth episode of the Optimize podcast. Anja Simic is currently the Director of Content Marketing at Deel, the all-in-one HR platform for global teams. She’s also a passionate advocate for remote work and leveling the playing field for diverse talents worldwide. Anja walks us through the process of building an all-star global remote-first content and SEO team. Throughout the conversation, Anja and Nate discuss roles like SEO...

Join Nate Matherson as he sits down with Alex Birkett for the eleventh episode of the Optimize podcast. Alex Birkett is a co-founder of Omniscient, an organic growth agency that builds content & SEO programs for ambitious B2B brands. Previously, he worked on growth and experimentation at Workato, HubSpot, and CXL. Our episode is a masterclass on conversion rate optimization, including best practices and tactical advice you can implement on your own. Throughout the conversation, Alex and...

Join Nate Matherson as he sits down with Jimmy Daly for the tenth episode of the Optimize podcast. Jimmy is the CEO of Superpath, the largest community for content marketers. He’s a longtime B2B content marketer and previously worked at Vero, QuickBooks, and Animalz. Our episode tonight gets a behind-the-scenes look at Superpath’s journey, including what’s next for the most popular communities in the content marketing space. In this episode, Jimmy and Nate talk about the benefits of, and...

Join Nate Matherson as he sits down with Karl Hughes for the ninth episode of the Optimize podcast. Karl is the founder of Draft.dev, a marketing agency specializing in creating high-quality technical content for developer tools companies. This episode dives deep into the content creation process, providing listeners with a road map of the entire process from timelines and outlines to talent sourcing and content optimization. In this episode, Karl and Nate share insights on the relationship...

Join Nate Matherson as he sits down with Nemanja Mirkovic for the eighth episode of the Optimize podcast. Nemanja is an advisor and investor in online businesses and a co-founder of Sleep Advisor, which grew to 12M users/year (now acquired). This episode covers SleepAdvisor’s journey from 0 to 12M visitors per year, and includes Nemanja’s reflections on lessons learned from his journey. In this episode, we go in-depth on a number of topics including the steps to go 0 to 1, building backlinks,...

Join Nate Matherson as he sits down with Shaun Hinklein for the seventh episode of the Optimize podcast. Shaun is currently the Head of SEO at Ramp, with previous notable experiences leading teams at Squarespace and Jet.com. This episode breaks down SEO KPIs and goal setting, crafting buyer journeys, and user experience optimization. Have your notepad handy as Shaun and Nate openly share techniques and outline frameworks that drive conversions at scale. For more information please visit...

Join Nate Matherson as he sits down with Dave Rathmanner for the sixth episode of the Optimize podcast. Dave is the founder of Upper9Media and manages a portfolio of websites including OddsAssist, LaxDrip, Delaware Sports Bets, and Lacrosse Lines. This episode highlights the latest trends in SEO, showcases strategies you can replicate on your own portfolio, and debates the technical aspects of SEO. Get ready for an eye-opening episode as Dave and Nate discuss strategies for revisiting and...

Join Nate Matherson as he sits down with Jeffrey Trull for the fifth episode of the Optimize podcast. Jeffrey is an SEO veteran and agency owner with over 10 years of experience in the industry. He was employee #4 at Student Loan Hero and played a pivotal role in building their organic search strategy, which ultimately led to the startup being acquired by Lending Tree for a reported $60 million. In episode #5, Jeffrey and Nate revisit Student Loan Hero’s SEO journey, chat about Google's...

Join Nate Matherson as he sits down with John-Henry Scherck for the fourth episode of the Optimize podcast. JH is the founder of Growth Plays, an SEO consultancy focused on B2B content strategy. As a foremost expert in B2B content marketing and SEO, he frequently serves as a growth marketing consultant to high-performing SaaS companies. JH has worked with a number of incredible startups like LaunchDarkly, Hopin, Lattice, and Heap among many others. In episode #4, JH and Nate chat about...

Join Nate Matherson as he sits down with Tyler Hakes for the third episode of the Optimize podcast. Tyler is the founder of Optimist, a content marketing and SEO agency focused on startups and growth-stage businesses. Tyler has worked with a number of incredible startups like Sendbird, Submittable, and HelloSign. In this episode, we explore how organic search is changing, including what Tyler has coined AI and Dark Search. Tyler and Nate dive deep into building topical authority, relevance,...

I'm excited to announce that Aakash Shah is our second guest on the Optimize podcast. Aakash is a fellow Y-Combinator alum and the Co-founder/CEO of Wyndly. Over the last 18 months, he has scaled Wyndly's content and SEO channel quickly with their website generating over 100k / visitors per month from organic search. I enjoyed learning throughout the episode about how Wyndly has leveraged video content as a way to improve rankings and scale organic search traffic to their blog posts. As an...