Becky Pierson Davidson, Founder of BPD Strategy, shares her community retention playbook that she used to decrease Bossbabe's course refund rate by 6%. Download this episode's powerups cheatsheet. 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my...

Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency,...

Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more!...

Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help...

Matt Ragland, Managing Director at Good People Digital, shares his 7-figure newsletter monetization strategy for content creators and marketers. Download the free powerups cheatsheet: https://marketingpowerups.com/039 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where...

Kevan Lee and Shannon Deep, co-founders of Bonfire, share their brand storytelling framework. Download the free powerups cheatsheet: https://marketingpowerups.com/038 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help...

Tiffany Da Silva, Founder of Flowjo.co, shares her 3 tactics for beating imposter syndrome. Download the free powerups cheatsheet https://marketingpowerups.com/037 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help...

Devin Bramhall, Growth Advisor and former CEO of Animalz, breaks down her media-led content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/036 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can...

Brooklin Nash, Founder of Beam Content, shares his expert-driven content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/035 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a...

Sarah Stockdale, Founder of Growclass, shares 3 copywriting exercises to write copy that sells. Download the free powerups cheatsheet: https://marketingpowerups.com/034 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help...

Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can...

Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help...

Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil...

Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency,...

Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can...

Joel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil...

Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can...

Justin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026 In this Marketing Powerups episode, you’ll learn: Why content distribution is so important. The benefits of considering content distribution first. Justin’s 3C content strategy. How diversification accelerated Justin’s content career. 🏆 Sponsored Powerup I want to thank the sponsor...

Kate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https://marketingpowerups.com/025/. In this Marketing Powerups episode, you’ll learn: The benefits of starting a podcast as a B2B brand. The 5 stages of the B2B Podcast Maturity Model. An example of a great B2B podcast show. How to hone your marketing instincts. 🎉 About Kate DeGroot Kate Degroot is the Director of Demand Generation at Casted, a...

Camille Trent, Director of Content and Community at PeerSignal, shares the viral newsjacking technique that doubled their email list from 6K to 12K in 45 days. Download the free powerups cheatsheet: https://marketingpowerups.com/024.🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s...

Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill. One of those content editing experts is Tommy Walker. With a career that spans over 18 years, including being the editor and chief at Shopify and now founder of Content Studio, he's seen common mistakes that writers make time and time again: It's why Tommy developed 3 axioms that guide his editing and content creation process. In this Marketing Powerups episode, you'll...

Everybody hates marketers. Well, not everybody… but if you look at a Gallup survey from 2020, Americans rate advertising practitioners as only slightly more trustworthy than car salespeople! Ouch, that hurts. It’s because people believe marketers are willing to bend the truth and manipulate people to buy things they don’t want. Modern buyers are more skeptical of advertisements and marketing messages than ever. Melanie Deziel, VP of Marketing at The Convoy and Author of Prove it: How Modern...

One way to impress people is to take data and package it up into bite-sized, actionable information that you can share. That’s the power of data-driven driven reports powered by surveys. It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies globally. Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience. In this Marketing...

One of the most important meetings you can have is having 1-on-1’s with your manager. Get it right, and you’ll have an ally rooting for your work, a mentor who will help you level up your career, and a problem solver who will help you find solutions. That's what Manuela Bárcenas, Head of Marketing at Fellow.app, found: The mistakes that I've seen in one on ones and mistakes that are commonly mentioned in management books and management resources, which is spending the whole 1-on-1 talking...

Ellohay erethay iendsfray!If you don’t know pig latin, you probably can’t understand that. (Hint: I said, Hello there friends!) That’s exactly what most people feel when going to a website with wordy, confusing, and buzzword-filled copy. Tat's what Emma Stratton, founder of Punchy, often sees: The truth is, especially in tech and in B2B, what I see more often happening is really good products with messaging that actually makes those good products look bad—undifferentiated, complicated,...