Our very FIRST 3-time guest, Michelle Jones, is back again to talk with Dave and Steve about her company's specialty, inbound marketing. Michelle is the President of Creativate, a B2B marketing agency that helps businesses grow their revenue through inbound marketing. They have over 35 years of combined experience in the industry and specialize in manufacturing, roofing, and industrial sectors. Creativate's team of experts takes a proactive approach to marketing, working with clients to...

Mike McCalley is the founder of The Vertical Solution, a B2B marketing and consulting firm.  Mike is a former CMO of GE and a marketing and sales leader at several well-known B2B firms, such as CECO Environmental, Flowserve, Newell and Ingersoll-Rand.  He has a new podcast coming out called Get Vertical.  In this episode, Dave Loomis interviews Mike about the importance of vertical market segmentation, the most important enduring principle of B2B marketing (hint – it has to do with...

Kindsey Haynes, CMO for Kirkham Irontech, joins Steve to share their recent rebranding efforts (combining two companies!). What has she learned about building a new website! While Steve has interviewed her on several LinkedIn Lives presentations, this is Kindsey's first appearance on the The B2B Marketing & Sales podcast! ============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/

In this episode of the B2B Marketing and Sales podcast, hosts Steve Miller and Dave Loomis dive into the topic of content marketing. They discuss the importance of being creative and differentiating yourself in the age of AI-generated content. The hosts also share an example of creative marketing from an olive oil company and tease future episodes that will explore specific examples of using different media in content marketing. Time Stamps: 0:00 - 0:33: Introduction to the episode0:34 -...

Dave and Steve are joined by guest Justin Fagan, a military veteran with strong experience in marketing and sales. They discuss the importance of having situational awareness and context before diving into the details of marketing, and how focusing on the fundamentals of marketing can make all the other details fall into place naturally. They also discuss how B2B marketing is really people-to-people marketing, and how getting to know your target audience can help you communicate with them...

Are your customers satisfied?  Yawn. Show Notes: [00:02:00] PART1: The concept of customer satisfactionThe importance of satisfying customersThe issue of using satisfaction as a metricThe evolution of customer satisfaction measurementsThe early days of customer satisfaction measurementsThe rise of the Net Promoter Score (NPS)[00:10:00] PART2: Critiques of the NPSThe problems with using NPS as a sole measurement toolThe challenge of interpreting and acting on NPS scoresAlternatives to...

Your personal brand is your reputation, and it can impact everything from your career to your personal life. Join us as we explore the importance of personal branding and share practical tips for building a strong brand. ============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/

Unlock the potential of Generative AI for your small B2B company! In this informative video, Steve asks Ariel Levin, CEO of Soul Marketing, to cover the basics of what Generative AI is and how it works for B2B. You'll learn about the many ways small B2B companies can use Generative AI, such as generating new product designs, marketing content, customer insights, and automating routine tasks. Discover the benefits of incorporating Generative AI into your business strategy, including increased...

This can be a game-changer for you! In our last episode, Dave and Steve (that's us), talked about one of the most powerful tools you can use to better understand your clients - Charting the Experience. In Part 2, we now show you how to take that information and find ways to totally separate your company from the competition...or as Steve calls it, be UNCOPYABLE. Just hope your competition isn't listening to this! ============= Follow Dave on LinkedIn:...

Charting the Client Experience (CCE) is a valuable tool for B2B companies to understand their customers better, create more personalized experiences and set themselves apart from their competitors. It provides a comprehensive overview of customers' journeys, from initial contact and engagement through to purchase and beyond, enabling businesses to identify potential problems or opportunities where improvements can be made.  From a customer perspective, CCE helps make the journey easier by...

Are you tired of making assumptions about your customers and coming up short? It's time to ditch the guesswork and get real insights straight from the source. Join Steve as he interviews resident our VOC expert , David Mayo Loomis, on the Voice of the Customer and learn how to truly understand your customers' wants, needs, and pain points. Don't let another day go by without tapping into the valuable insights that your customers have to offer. Start using the Voice of the Customer to make...

Our resident Pro From Dover, Mr. David Mayo "The Voice" Loomis, has a private mastermind of some top marketing minds.  Wonder what they're talking about amongst themselves these days? This is your chance, as Steve forces Dave back into a corner and gets him to spill the beans! ============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/

Businesses that cater to other businesses have a unique challenge in developing a successful customer experience. B2B customers often have high expectations and limited time, so companies must create an experience that meets both of these goals to stay ahead of the competition. One way to do this is by creating a private club experience for B2B customers.    Private clubs also offer an excellent opportunity for relationship building. Businesses can use this platform to showcase what makes...

Is marketing an art? Is the design of a product a critical factor in the B2B marketplace. Does it add value to the client? Does it add revenue to your bottom line? Does it even matter? ============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/

Historically, marketers have identified four stages buyers go through.  And while there are many different versions of these steps, we'll work off this: AwarenessConsiderationProposalPurchaseBut here's the thing. In the not so distant past, getting prospects into and through this funnel was primarily the responsibility of  the supplier. Not anymore. Most of us in the B2B world now understand the buyers have taken control of the journey. Some reports state the buyer will begin the journey...

Why should someone choose you? In the last episode, Dave and Steve discussed the importance of developing a unique and powerful branding promise.  But there's a catch. If a prospect has never done business with you before, why should they believe that promise? Obviously, the answer is to prove, in advance, that what you are promising is true. You WILL deliver on your promise. Easier said than done, so listen to this episode and learn how Steve and Dave would solve it. ============= Follow...

Disneyland calls itself The Happiest Place on Earth. Most marketers would say that's Disney's Branding or Value Proposition. Steve and Dave would rather call it Disney's Branding Promise! Customers don't care about a Branding or Value Proposition, but they DO care about the promise a company makes to them! Disney makes a BIG Promise by calling itself The Happiest Place on Earth, and in order to live up to that promise, it must make sure every customer-engaging detail walks the talk. This...

Experiential marketing is a marketing tool designed on create memorable, sometimes three-dimensional, and innovative customer experiences to create deep emotional connection between the customers and the brand. If you've ever exhibited at a trade show, that's a form of experiential marketing. If you've ever given a live face-to-face seminar or an online webinar, that's a form of experiential marketing. If you've ever taken a client or prospect out to dinner or for a round of golf, yes, even...

Did you know there are 4, maybe 5, different categories of media you can use to promote your products and services? And the interesting thing is they ALL work for somebody, but not always in the same order, and some don't work for everybody? Confused? Unfortunately, too many marketers are. So listen on, our friend, while Dave and Steve clear up any confusion and maybe help point YOU in the right direction! ============= Follow Dave on LinkedIn:...

Dave "The Voice" Loomis shares a story about an ex-client that wanted to promote their high-priced products via Hubspot's free subscription. This begged the question, when there are so many free tools available on the Internet, should you pay for marketing?

David Mayo Loomis is gone to Florida this week, so Steve and his smokin' hot wife, Kay, share one of the most important cornerstones of successful sales and marketing -- hunting moose. In their conversation, they explain why knowing your who your best target market is...where they are...what bait will attract their attention...and why you should focus 100% of your planning and execution on just them! (Hint: it has to do with you making MORE money.) Listen now!  

How do you develop an Uncopyable advantage in sales? In this episode, Dave and Kay discuss specific strategies you can use to build relationships that go beyond the typical sales relationship. Use these strategies to build trust, deliver added value, and create customer loyalty that goes beyond your product or service - leading to more sales. 

Have you thought about how senses can help plant an idea or a message in your prospects' minds? Think about when you hear a song from your past and maybe how it reminds you of dating somebody special? Remember the taste of cotton candy at the circus? Or what about the smell of freshly popped pop corn on Saturday nights with your family? (That's Steve's favorite.) Our five senses can be powerful tools in our marketing, as well. Listen to Dave and Steve share examples they've used that have...

Almost every day we see posts, primarily on LinkedIn, espousing the virtues and benefits of using digital/online marketing. In many cases, the posters also loudly denigrate the value of offline marketing. If you are responsible for your company's marketing, you need to be very careful about taking such advice.* Smart marketers understand the very notion of offline vs. online as a moot argument. Neither is overwhelming better than the other, nor are they worse. The only thing a smart...

Geez, wasn't doing business through COVID bad enough? In addition to the supply chain and staffing issues keeping us awake at night, now we have to contend with inflation and rising interest rates! Does all this make you want to run home and hug your teddy bear? So what do we actually do now? Well, our intrepid reporters, THE David Mayo Loomis, and Not The Rock Star, Steve Miller, also known as Kelly's Dad have some very specific recommendations for you. Time to listen!