Whether you are part of a large business, or an individual looking to increase your influence and market relevance, branding and strategic positioning is critically important. In today's episode, I'm joined by Emma Schermer Tamir, an expert in branding strategy, marketing psychology, and strategic positioning. Emma shares her perspectives and experience from working in this space over many years, emphasises the need for thorough competitive research, the importance of understanding the ideal...

A special episode today - the first time I have interviewed 2 guests on the show. Today I'm joined by Gregg Murphy & Mike Latch from Patter Intelligence as we explore the intersection between technology & sales. With backgrounds spanning defence contracting, strategic sales, and advanced tech enablement, Mike & Gregg delve into the importance of ethics in sales, strategic sales methodologies, and the role of AI in modernising the sales process. Gregg highlights how breaking down...

In large enterprise and corporate sales, there is often a perception that the balance of power sits with the customer, or buying organisation, and that the selling organisation will eventually 'come around' to the customer terms & deliver what they want. This does not result in a long term, sustainable & mutually valuable relationship. There is a way to buy better and sell smarter, and in this episode, I'm joined by Jonathan Gardner to discuss just that. Jonathan is the Principal...

If there was ever a definition of an unstoppable sales leader, it is Dipti Pandit. From a successful corporate career in India, moving over to Australia & effectively starting again, Dipti made her way from selling burgers to gracing corporate boardrooms, never once losing the fire in the belly to drive & deliver sales excellence. It was such a thrill to have her back on the podcast for episode #700 as we explore sales enablement, fractional sales leadership, grit, perception...

For years I have held a belief that exceptional sales results is directly related to an exceptional sales culture. It may be a cliché, but an exceptional sales culture will eat a great sales strategy for breakfast every day of the week. Some may disagree, however, I'm yet to observe a sustainably successful sales team or business that does not have a powerfully strong sales culture as its foundation. In this episode, I have the privilege of speaking with Richard Cogswell, Vice President of...

Many sales organisations believe they are buyer centric and place the customer at the centre of everything they do, and yet, often their behaviour and strategies tell a different story. Especially in B2B selling, creating a safe environment for the buyer is crucial to building and retaining their trust and leading them to making a purchase. The sales leader has a critical role to play here, especially when it comes to training, coaching and mentoring. In this episode, I'm joined by Hamish...

In working with sales leaders and their teams, it is intriguing to observe the language that is used and the behaviours demonstrated, that often leads to results that the salesperson and/or sales leader does not want. And when trying to get sales people back on track, the leader or the 'coach' often looks directly at the behaviour and seeks to make behavioural changes, that will lead to a different result. This can very often only have short term results, because the root cause of the...

When it comes to sales, the words integrity and honesty are probably not 2 words many people would lead with to describe the profession. Over many years, sales has endured a poor image in many industries based on the tactics and behaviours of salespeople - wanting to 'convince' you to purchase a product or service, irrespective of whether you need it or not. However, sales can be the ultimate form of service and when selling with integrity and honesty, sales people and sales leaders can enjoy...

In the modern world of business, especially post COVID, more and more organisations are embracing hybrid working, and leaders must demonstrate flexibility in how they lead teams, whether they have team members all in the one state or in different countries. The utilisation of technology and productivity tools are critical to continue to deliver exceptional performance in these environments. In today's episode, I'm joined by Deniero Bartolini, The Remote CEO. Deniero has an extensive sales,...

When it comes to selling, many people and often organisations seek to complicate it - through complex selling methodologies and processes, strategic frameworks, and all manner of systems. Whilst systems, methods and frameworks can certainly assist, super successful sales people have the ability to keep things simple. In today's episode, I'm joined by Will Barron, a self confessed mediocre salesperson in his early years, who embarked on a journey to become a super successful sales person and...

Building awareness for businesses continues to be challenging, especially in highly competitive markets. Grabbing the attention of your ideal customer is constantly top of mind, and this process can sometimes be complex, and often, expensive. It doesn't have to be though. In today's episode, I'm joined by Senthil Subramanian, Founder at SEO with Senthil, and a man who is building a very successful business through leveraging the power of SEO. He specialises in building a consistent and low...

I continue to be staggered at the number of sales people who lead the sales conversation with their product or service, and then wonder why they are not converting the conversation into a sale. Sales at its core is problem solving, and when we can clearly understand or uncover a problem that a customer has, they will be significantly more receptive to considering a solution to the problem. To do this well takes a high level of curiosity and today's guest has that in spades. Theresa French is...

Most people understand the concept that we are the product of our upbringing, the people we surround ourselves with, and ultimately the story we tell ourselves. These stories can be uplifting and edifying, and they can also limit our potential. As a result, each of us have created a version of reality that in some form, seeks to serve us, but through this, we often find ourselves in a comfort zone, or stuck at a particular level of performance. We can break through and create a new reality....

In the modern business world, with such high expectations and pressure to deliver results, many leaders continue to lead with a command and control approach. Whilst this approach may deliver some short term wins, it does not create a strong and engaged culture for sustainable success. Leading with empathy can be the secret sauce, and in today's episode, I'm joined by Amer Tadayon, the CEO and Founder of LuciHub, and we talk about why leading with empathy can be so powerful in business,...

For many sales professionals, the next logical step in their career development is to move into sales leadership, with a key criteria being exceptional sales performance as a baseline. The challenge though is that many make the leap into leadership with little or no transition plan, blueprint, or support. They are literally thrown to the wolves. It doesn't have to be like this, nor should it. In this episode, I have the privilege of speaking with Rebecca Gebhardt, President of Rise Up...

In the busy world we live in, when expectations for results are high, it is often easy to prioritise activities that will drive sales and revenue, and in the process, de-prioritise our health and fitness. I'm a firm believer though, if you are not healthy, it makes it really difficult to enjoy any success that you have created. In today's episode, I'm joined by Coen Fryer, Co Founder of PeakAI Health, and we discuss the critical importance of health optimisation to driving exceptional...

In B2B sales, the pressure to drive exceptional results continues to exponentially increase, and often as a result of this, genuine strategic planning can take a back seat - the focus becomes the short term result. Exceptional sales leaders understand and embrace the need for strategic planning, and they prioritise this. A key pillar is the alignment between sales and pre-sales. In this episode, I am joined by Mark Winey, Head of Sales & GTM Strategy North America for SwarmDynamics, and...

Whether in sales, business, or in life, the pace in which people are operating at in 2024 is at an all time high. There are so many expectations placed upon us in the journey to 'success', that very rarely do we have time to stop, reflect and recharge. Everywhere we look, there are distractions, with people and organisations vying for our instant attention. Is it any wonder, that burnout, and poor performance is becoming a real issue. In this episode, I welcome back Dr. Eric Recker, Dentist,...

When facilitating workshops with sales teams, I often ask how many of them love to be sold to. How many do think stick their hands up? Literally none. When I ask how many of them love to buy, just about every hand goes up. What's fascinating is that often sales people are the ones who do not like to be sold to, and yet, they are trained to be the sales person who is constantly looking for clues to sniff out an opportunity, and to close a live prospect at every chance. In other words, often...

For years, bigger organisations have been leveraging technology to gather customer intelligence, to better identify and understand their ideal customer profile, and then create compelling solutions that speak directly to those customers. Interestingly, this is not as common in the mid enterprise, small enterprise and start up space. In fact, many of these organisations don't actually utilise a defined sales methodology. This is changing. In today's episode, I had the pleasure of speaking with...

The brilliant thing about sales is that people can become successful in the sales game, irrespective of their background & knowledge - there are skills and competencies that can be learned, developed and magnified along the journey. In today's episode, I have the privilege of speaking with Dipti Pandit, a sales leader with an inspiring journey. Leaving a successful sales leadership career in India, Dipti made the monumental decision to move to Australia, leaving her husband and young son...

With 2 working weeks left until the end of the Financial Year (or end of Quarter if your company has a different Financial Year), many companies are scrounging to get the deals closed as quickly as possible - to hit the number by the end of the month. Often, as a result of this, the focus is ‘all hands to the pump’, meaning that other activities and investments take a back seat, or are discarded altogether. If the activity or investment is not directly related to closing deals by June...

In today's incredibly competitive and instant gratification society, the definition of success is often tied directly to external factors, especially in sales. Many organisations run sales campaigns that promote internal competition, with the top sales person winning cash, a fully paid trip or some other 'tangible' external reward. Whilst this may create some short term motivation, rarely does it result in long term sustainable success. As sales leaders, sales people, or business owners, we...

In sales, the temptation to launch into the product and service pitch early in the sales process can sometimes be overwhelming, especially when there is direct or implied pressure being applied to hit a number. This can lead to the seller being focused more on what is in it for them, rather than being focused on what is in it for the buyer. The end result is often no sale, at least some form of objection, and a loss of reputation and credibility. Sellers need to be better at sales discovery,...

In the highly competitive and increasingly overcrowded marketplace that we operate in, it is becoming more and more difficult to stand out from the competition. Capturing inbound leads through campaigns is still a legitimate marketing strategy, as is targeted outbound campaigns to build awareness in the marketplace. However, often these leads are not as qualified and the time it takes to analyse them and explore them, can result in longer sales cycles. By better utilising technology, sales...