Join Mari-Liis and Laura from Powerful Marketers as they dive into the fundamentals of content strategy. In this podcast episode, they discuss targeting the right audience, delivering value, and making smart decisions about platforms and media. Utilize the Content Diamond Strategy (created by the Brand Builders Group), where one monthly piece of long-form content is repurposed into bite-sized posts across different platforms. Gain visibility, engagement, and qualified leads with their...

In this episode, Mari-Liis interviews Bob Wheatley, a personal brand expert from the Brand Builders Group. The discussion revolves around building a credible personal brand and how it correlates with business success. Bob shares his experience of switching from being a professional baseball player to a personal branding expert. The episode shares insights into the importance of personal branding and how it can foster connections, inspiration, and growth in business.   Bob Wheatley serves as...

In this episode, Mari-Liis and Laura from Powerful Marketers discuss whether companies with multiple brands should have separate social media accounts or keep everything under one umbrella. The hosts emphasize the importance of considering all aspects of content strategy before making any permanent decision about rebranding. The outcome of creating new channels depends on the target audience and the goals of the brand. The hosts advise listeners to consider several factors before making a...

In this episode, Mari-Liis and Laura from Powerful Marketers discuss the common struggle of finding the right marketer for your business needs. They highlight the overwhelming nature of marketing and the need to recognize that one person cannot handle every element. The hosts provide leadership advice on how to choose the right marketer and emphasize the importance of recognizing what you don't know. The discussion also touches on the various roles a marketer can fill and the time-consuming...

In this episode, Mari-Liis and Laura from Powerful Marketers discuss the most effective ways to use customer feedback to grow your business. There are many ways to do it but to keep it short and simple; we will share three highly effective tips. These include asking for feedback on social media and Google, showcasing the feedback on your website, and using the NPS score to measure customer satisfaction. Quotes: "By asking for feedback on Google and on social media, you will be more visible,...

Do you worry that everything will collapse when you take time off? It might be a sign of work addiction. In this episode, Mari-Liis and Laura from Powerful Marketers explore the increasing problem of work addiction in society and how technology has allowed us to be connected 24/7, essentially leading to feelings of disconnection. They provide insight on how to identify work addiction and how to help yourself if you are struggling with it. Quotes: "Are you constantly checking for work updates...

Many people see marketing as a cost, not an investment. And it is true, marketing can become expensive, especially when you try to be everywhere and target everyone. In this episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers discuss common marketing mistakes that businesses tend to make. They highlight the importance of the "know-like trust" concept and how it is essential to gain recurring clients. They advise against offering a "one size fits all" solution and suggest...

“Focus on the fundamentals” is a phrase that is often heard in many different contexts, but is especially relevant when it comes to marketing. In today's world, there is an overwhelming amount of information and marketing channels available to business owners, making it easy to get distracted and focus on the wrong things. However, the key to successful marketing is to identify the basics and remain committed to performing them. This is something that Tim Fitzpatrick, the guest of this...

Collaborating with people who share your values is essential for any successful relationship, both personal and professional. However, as a client you may occasionally come across such poor customer service that you ask yourself ‘How come they don’t fire these people?’ This is precisely what Mari-Liis Vaher and Laura Kukemelk discuss on this episode of the Powerful Marketing Tips podcast, and they also share three lessons that every business owner can take from this.   Quotes: "Have a...

When it comes to running a successful business, the key is to put your audience first. This is something that Frederick Cary, a powerhouse entrepreneur who has founded more than 10 companies and amassed billions in value, knows all too well. As he explains in the Powerful Marketing Tips podcast, the leading cause of failure for new businesses is that they have created something that there is no demand for, that nobody wants.   To avoid this, business owners must focus on understanding what...

In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Kukemelk, creators of Powerful Marketers, discuss important considerations when choosing a website developer. They address common issues in working with developers, including unexpected expenses and poor communication, and offer advice on selecting the right partner for a successful collaboration.    They emphasize the importance of finding a developer who is transparent, responsive, and experienced, and stress...

Email marketing is an important part of any business. Troy Ericson is the owner of Email Paramedic, a top Email List Management company which helps to increase your open rates & sales of your emails. His company has helped clients generate over $50,000,000 since 2019. He was recognized as the #20 Copywriter globally by Peter Tzemis from Traffic & Funnels. Troy understands social media, direct response marketing, salesmanship, and copywriting, which are in the world of business and...

Building a marketing strategy is often quite overwhelming for a lot of small business owners. Laura Kukemelk is the cofounder of Powerful Marketers, and throughout her career, she’s seen several marketing strategies both succeed and fail. In this episode, she lays down the 5 principles to remember when building a marketing strategy.

Gert is the Founder of SEO Leverage, a team of 30 people that helps businesses grow through SEO. He has been doing SEO for 20+ years, which is almost as long as SEO has been a thing.He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment. He discusses the importance of search engine optimization (SEO) for businesses and how it can help their online visibility. It highlights Google as a...

One of the aspects that tends to be overlooked when it comes to marketing is content creation. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen various forms of marketing, however, content marketing amounts to one of the highest in terms of percentage, standing at a staggering 82%. There tons of tiny little nuances that play an important role when it comes to the success of content marketing today, however Laura explains 4 of the most important  yet overlooked aspects of...

Michelle Griffin is an internationally certified brand strategist. She’s an author, speaker, and host of the Personal Brand Impact podcast. She also co-hos

Email stands the test of time, and continues to be one of the most powerful forms of communication between you and your customer. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen trends come and go. Email however, has not faltered. Most business owners focus on social media marketing, however Laura explains there is a major problem with this marketing strategy. You don’t own the digital real estate. The social media company can change the algorithm at any time. This crushes...

Selene Snippe is an international contract lawyer based in Amsterdam, Netherlands. She helps entrepreneurs, brands, creators, and podcasters be legally compliant, protected, and paid with contracts. Her years of legal experience and intimate knowledge of online business are the foundation of her services.  Anytime there is an exchange of value and money contracts should be a consideration. Typically, custom contracts are very expensive, complicated, and cumbersome. Thankfully, many...

Mari-Liis Vaher is a marketing professional and the host of the Powerful Marketing Tips Podcast. She specializes in helping businesses overcome marketing challenges and achieve success. Today, Mari-Liis is explaining the 5 challenges marketers face in 2023. Understanding the market and overcoming objections early in the sales process is important.  International cultures are shifting regularly. Mari-Liis explains the importance of sustainability and vision to build powerful brand...

Paul Kirch is the founder of Boss Academy, an entrepreneurial accelerator success program designed to give small business leaders and entrepreneurs real business ownership success strategies. He also hosts the Boss Academy Radio podcast and is a contributor to the business learning application called Advisor. Paul Kirch was a single father with two children and multiple businesses to manage. He recognized that his time was too valuable and not being optimized. After breaking the unproductive...

Marketing is a science, and turning leads into sales relies on building winning formulas. The best way to plan for the future is to assess the past. How will you know where to take action if you don’t look at the state of marketing and attention. Laura Kukemelk is a huge fan of numbers and encourages us to make decisions based on facts. Numbers help us to predict where marketing dollars are best spent. There are 8 billion people on earth. If you want to reach the right ones, you need to know...

indsay McMahon is the co-host of the All Ears English podcast, a show with over 200 million downloads. The show focuses on solving a big problem. Understanding and speaking language. Lindsay is an education entrepreneur in the field of ESL (English as a Second Language), and leveraged her experience to provide massive value to listeners.   She started the podcast in 2013, just over 9 years ago. She recognized the internet, and podcasting, presented a great way to scale her communication and...

The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing. As a business, you need to capture that recognition through marketing by building “know, like, and trust”. Today, host Mari-Liis Vaher explains how to audit your client portfolio, open communication and start building lifelong relationships with your current and future customers.

Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online! Michelle believes that building a successful company page requires setting clear business goals, involving the CEO, having the right resources, setting up the page correctly, and staying consistent over a long period of time. She also encourages...

Podcasting is a powerful marketing tool. It’s a fantastic way of developing know, like, and trust with your ideal customer / client. Laura Kukemelk is an experienced podcast host, and leverages the show to build strong networking relationships.  It’s very easy to get lost with all the steps to producing a podcast, but if you can clarify your theme and audience, the show can prove a powerful asset.  Today,Laura explains the considerations and steps to creating a successful show that serves...