Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership. Carilu’s wheelhouse starts where mine usually begins to end. She’s an accomplished advisor to big-scale hypergrowth companies and has a way with words. How do we think of problems at different stages? How do we set ourselves up so we have a chance of experiencing different stages if nobody hires us for them? Why is storytelling so...

Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership. I followed David’s succinct learnings as a Gartner Analyst around PLG for quite some time and you’ll get to know why. He has a way with words. Talking about PLG in a B2B context usually lacks nuance and tactical tips. Not with David, we touched on so many different topics from interactive demos to the most common misconceptions when...

Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership. This episode is very difficult to summarize, we touch on highly tactical methods on how to combine offline and online methods to drive communities. Why they are key to breaking into difficult markets and how Lobo did it in detail. The first half of the podcast is an inspiring origin story from Lobo from the slums he came from to the...

Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership. Benjamin Lamson had a great exit and no more sleep due to having a baby at home. His insecurities with rising success, how he manages to deal with it day by day, and how Jobs-to-be-done can be brought into an early-stage company. A great conversation with a sales leader turned product-led growth lover! Timestamps: 05:00 Are you...

Season 3 of the ProducTea: We spill the tea on Product-led Sales and Product-led Growth in B2B and the realities of senior leadership. Alexa Grabell shares honest perspectives on why she recommends every senior leader to have a product coach and how she accidentally ended up being a founder of a VC-backed gig to drive efficiency in go-to-market. Timestamps: 2:40 What do people get wrong about Alexa? Confusing being cheery with not being serious 5:50 You lead a team, not a family 11:20 The...

Season 2 of the ProducTea! Today with the growth wonder Shanee Ben-Zur, her unconventional career path into senior leadership at top brands like DropBox, NVIDIA, Crunchbase, and Salesforce, and her honest account for what happened to make her what she is today. A compassionate C-level that says things as they are. We talk about how an IPO feels. Equity, reality, and the perception of senior leadership don’t always line up. And the fastest way how to mess things up when you start to lead...

Season 2 of the ProducTea! I’m joined by a silicon valley legend: Dave Kellogg, EIR at Balderton Capital, independent consultant/advisor, and author of Kellblog. We delve into the pitfalls of building a product strategy on shaky foundations and highlight anyone’s job of designing effective experiments to facilitate learning. We speak about an inherent fear of executives missing out constantly and distinguishing between strategic and opportunistic revenue. Why a company is not a democracy...

   Season 2 of the ProducTea! In this episode, we’re looking at how awful or delightful it is to work with your sibling. There's a deep dive into Superhuman and Leah's disdain for email, along with the importance of creating defensible moats in product development. We elaborate on what it means to be "exceptional" and give a glimpse into Superhuman’s unique "Delight" team and its unusual structure emphasizing an oversized customer success component. We reflect on how to attract investors for...

Season 2 of the ProducTea! Elena Verna joins me to openly gossip about our diverse income streams: Advisory, consulting, and everything else in that word salad. We both dive into our different modes of engagement with an emphasis on what the ideal duration and conditions are for each of them. If you ever wanted to have an inside look into how growth advising happens, this is your episode. Timestamps: 03:00 What Elena has been up to in the last 6 months 03:50 What does being a growth...

Season 2 of the ProducTea! Kieran Flanagan is one of the most valuable things I read every day on LinkedIn, his incredible ability to connect the dots when it comes to AI and Business is the reason why it will stay that way for quite some time. He delves into the 'Content Paradox' explaining how AI is transforming content creation and curation and shares intriguing insights into Hubspot's origin story and the potential role of AI as a retention tool, not just an acquisition...

Season 2 of the ProducTea! For the first time, I’m joined by 2 guests and it’s none other than Teresa Torres and Hope Gurion We discuss the importance of leadership tied to people management and highlight the value of working from a unified knowledge base from C-level to operational teams. The conversation navigates through the realities of crises such as the 2008 financial recession and connected layoffs and how frameworks cannot replace effort or “putting in the work”. We also grapple with...

Season 2 of the ProducTea! Seasoned tech leader Ravi shares his insights on founding a business amidst AI disruption, the evolving capabilities of AI in empathy, and the challenges we faced of leadership post our careers at Microsoft. We also explore the concept of dual career ladders, some crazy pivots we both experienced as product leaders. Ravi also addresses dealing with insecurities after achieving significant career success and balancing opportunity cost with efficient time...

Season 2 of the ProducTea! We discuss key distinctions in B2B contexts, notably between buyers and users, and individual versus team metrics. The importance of KPI design in product-led companies and why you can’t skip on this secret weapon, the critique of being in large tech corporations right now, and we explore the benefits of API-first companies in terms of retention. Timestamps: 01:00 Sam’s Introduction 06:50 Sam’s best growth experiences to move her forward 12:00 Differentiate between...

Season 2 of the ProducTea! Patrick is the real deal, he ships more than a shipyard, is vulnerable and open with what most likely makes him successful. His unbending will to build something that lasts and how it all connects together with the last step of a buyer's journey: monetization. His personal framework on how to stay on top regardless of what the market throws at him in his day to day. Timestamps: 01:00 Patricks Introduction 04:00 The origin of Patrick’s pricing and content 05:55 Help...

Season 2 of the ProducTea! Adam is funny, a friend, and a dad from San Francisco, and does not get any kickback for not recommending JIRA. He’s also an incredibly accomplished brain when it comes to anything Growth and Growth Leadership. We have both a united love for actionable metrics and we talk about those that we (almost) never touch because they are not: NPS / CAC / Burndown points and MQLs. Timestamps: 0:00 Adam’s Introduction 03:45 The tire fire that JIRA is, Stockholm Syndrome as a...

Season 2 of the ProducTea! Tanja is the founder of Product Academy, a Mom, an Angel Investor, and someone that wrestled control over her calendar through years of experience, burnout, and other incredible lifehacks. Her family runs on OKRs and we both dive deep into how our understanding of behavior is driving everything. Timestamps: 0:00 Tanja’s introduction 08:20 Saying no to people, being intentional about your time 10:12 Burnout 13:46 OKR planning for your family and yourself 17:50...

Season 2 of the ProducTea! Gagan is a serial entrepreneur who cannot get enough when it comes to enabling efficient learning. He co-founded Udemy and Maven, both huge learning platforms. We’re talking about the importance and future of learning and why it’s becoming more relevant than ever and the entire AI craziness around it. Timestamps: 0:00 Gagan’s introduction 02:00 The perpetual wheel of serial entrepreneurship pain and why we still do it 05:15 Efficiency by way of experience in...

Season 2 of the ProducTea! Petra is an expert in coaching and wrote one of the most popular books on the topic “Strong Product People” which is a fantastic operative, down-to-earth guide to growing future leaders. Timestamps: 0:00 Petra’s Introduction 04:40 The issues with conferences 09:20 What do people get wrong about Petra? 13:30 The time is right to be in Product Management 17:40 Academia-led education is losing its importance & Petra’s most valuable source of knowledge 20:05 Who...

*This is a remastered, recut episode recorded earlier in the year with better audio and listening quality*  Elena and I talk about everything product-led growth and particularly dive into product-led sales and what product-qualified accounts are all about when we combine sales and product. Leah on Linkedin / Twitter / Youtube

*This is a remastered, recut episode recorded earlier in the year with better audio and listening quality*  We're discussing what people may not see from the outside and our favorite topic: Impostor syndrome in a professional environment. If you want to hear a very personal perspective. In part 2 Remastered we talk specifically about product-led growth which will be released as a separate episode shortly after this episode. Leah on Linkedin / Twitter / Youtube

Season 2 of the Productea, product-led growth! April is an expert in positioning and she graced me with her presence to talk about it. Turns out we are quite fun together and spilling the tea with her was incredibly fun. She even managed to interrupt me at times. “Creating a safety net for me messing up unlocked me” What an incredible time and learnings she shared in her typical direct way. Timestamps: 0:00 April’s Introduction 02:30 What do people get wrong about you April? 04:15 April’s...

Season 2 of the Productea, product-led growth! Yuriy the advising legend. The man that crashes your browser memory because he has so many companies listed. He helped bring Grammarly to its legendary status and is an advisor to lots of prestigious companies like Airtable, Canva, Oyster, Whimsical, Flo, and many more. Timestamps: 0:00 Yuriys Introduction 12:10 Leah’s garbage CV 16:18 How does Yuriy position himself? 21:00 Interesting advising clients…. Airtable 24:00 Canva and how Yuriy landed...

Timestamps: 0:00 Blake’s Introduction 03:15 What do people get wrong about Blake? 05:58 The effect of VCs suddenly knowing your domain really well. 08:15 When VCs tell businesses to focus 09:48 The effects of AI and how it changes the entire market 11:45 Market dynamics explained on the example of being a musician. 16:30 The difference between consumer vs business 20:15 The biggest B2C businesses have a B2B model. Meta, Facebook, google 22:00 Misconceptions about “product-led growth” 24:52...

Season 2 is all about product-led growth! Ben Williams is a friend and an amazingly structured advisor in the product-led growth space. If you have ever wondered specifically how we structure our work, either as someone that looks into advising themselves or as a company that wonders how this episode is for you. Timestamps: 0:00 Ben’s introduction and relevance to Leah 02:20 What do people get wrong about Ben? 03:20 Ben’s model as a consultant in the product-led growth space 04:50 Going...

Kyle Poyar joined me on the ProductTea to talk about anything that makes businesses and VCs tick. I love this conversation for the simplicity of how Investors make decisions and what the future of our industry might very well look like. You should leave this podcast once you listened to it with some great insights into what makes product-led growth companies run differently than their competitors.   00:00 Kyle and Leah’s introduction 04:00 Using LinkedIn to validate concepts and Ideas 07:20...